Block Blast: The Largest IAA Revenue Game in the World?

🚀 Block Blast: The Largest IAA Revenue Game in the World? 🧩

Since its launch in 2022, Block Blast! has been on an unstoppable growth trajectory, recently hitting nearly 15M DAU – with 2M DAU from the US alone! The Monthly Active User base is now 50m🤯. We estimate its ad revenue is now between $600K–$1M/day, making it what I like to call a “true ad revenue juggernaut”. Here are some insights from Sensor Tower:

Key Insights:

📊 Top Geos:
– USA: 1.9M DAU
– Philippines: 725K DAU
– Germany: 600K DAU
– Russia: 587K DAU
– Indonesia: 574K DAU
– UK: 550K DAU

📈 Retention Rates:
D1: 51%
D7: 32%
D30: 21%
D60: 14%

👏 The gameplay is a satisfying evolution of Tetris. Players place trios of blocks that appear at the bottom of the screen, and every move feels cleverly optimized for user satisfaction. Hungry Studio revealed at Unity App Fest that the secret sauce lies in their focus on ML and Data Science—ensuring seamless gameplay and perfectly timed moments that keep players hooked.
Even ad strategies are fine-tuned, with interstitial ads adjusted based on user behavior to maximize retention.