Big News on iOS for App & Game Developers

🌟 Big News on iOS for App & Game Developers! 🎮📲

We all know it: it’s cheaper to keep a user than to acquire a new one.

Apple has now made that easier with its new Win-Back Offers feature.

For apps & games with auto-renewable subscriptions, you can create special offers to re-engage lapsed subscribers.

You can easily configure them in App Store Connect and display them to eligible customers in several key places, including:
📍 On your App Store product page
📍 In personalized recommendations and editorial selections on the Today, Games, and Apps tabs
📍 Directly within your app or game
📍 Via direct links you share through your own marketing channels
📍 In Subscription settings

With this new feature, you can:
✔️ Determine customer eligibility
✔️ Select regional availability
✔️ Choose the discount type (Pay as You Go, Pay Up Front, or Free)

We will start seeing these offers this fall — a fantastic way to boost retention and revenue! 🚀