Big Fish Games Pulls the Plug on New Titles
Big Fish Games is stepping away from new game development, shifting its focus to running and monetizing its existing live titles. The move comes as part of a major restructuring by its parent company, Aristocrat Leisure, which is scaling back investment in the studio’s portfolio.
No Sale, No New Games
After putting Big Fish and Plarium on the market last year, Aristocrat found a buyer for Plarium—Sweden’s MTG scooped it up for $620M. But Big Fish? No takers.
Instead, Aristocrat held onto the studio’s social casino games and is now reshaping its business. The company is also retiring its Pixel United reporting segment, replacing it with Product Madness, which will now house Big Fish’s operations alongside its core slots business.
Leadership Shake-Up
As part of the shift, Superna Kalle, Aristocrat’s chief strategy officer, will take the reins of Product Madness, steering the division under the company’s new gaming-first vision.
A Bet on the Future
CEO Trevor Croker framed the move as a strategic refocus:
“We’re doubling down on our strengths—regulated gaming and gaming-themed content—while unlocking new opportunities in global markets.”
For Big Fish Games, this marks the end of an era—no more new games, just keeping the old ones alive.
