AVG Rating in App Segments in US

Quality matters, especially in a competitive space like the app and game market. For games and apps, their rating is one of the easiest and fastest ways for users to understand the value and quality of the product. When encountering a problem with a specific app campaign in a country, it is essential to check the app or game’s rating in that country.

This seems obvious, yet I’m still surprised by how many people involved in user acquisition activities fail to check ratings or discuss with different teams at their company how to improve them.

To see the importance of this topic, it’s enough to look at data showing the average app and game scores in the US in recent months (games sorted by revenue + apps, iGaming apps sorted by downloads). Here we segments including top 10 apps, top 21-50 games etc.

The most competitive space is, of course, gaming, where companies have prioritized ratings for a long time. Apps are following the same path, and we see this focus increasing in iGaming as well (although the US is not the best place to showcase it).