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Vamsi Penmetsa

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Introducing Our New Series: Reducing CPI

🌟 Introducing Our New Series: Reducing CPI! 🌟 In this series, we're diving deep into strategies that can help you reduce your Cost Per Install (CPI) 🎯. We'll explore various methodologies with real-world examples, showing how simple tweaks like camera angle changes, color adjustments, or even creative hooks can significantly lower your CPI. 📉. For this post, we would like to tell you guys about playable ads and a tool that can help you make them with easeSeries Part 1: The Power of Playable Ads 🎮Playable ads are a fantastic way to boost your Click-Through Rate (CTR) and, when done right, can also help lower your CPI. By integrating a healthy mix of playable ads into your ad inventory, you can captivate your audience and drive more efficient results. 🔥I've come across an intriguing tool called Flex by Playable Factory. […]

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Publisher Analysis of July 2024

📊 Our July 2024 Publisher Analysis reveals Azur Games maintaining their lead in downloads, mirroring their strong performance from the previous month. Rollic continues to dominate in IAP revenue, showcasing consistent success. 📈 Top 3 Publisher Downloads:Azur - 120 million downloads 📱🎉Saygames - 106 million downloads 📲🚀Supersonic - 82 million downloads 📥✨💰 Top IAP Revenue by Publishers:Rollic - $9 million USD 💵🏆Voodoo - $6.7 million USD 💸🥈Saygames - $5 million USD 💲🥉DataSource - AppMagichttps://lnkd.in/gxQvetmR TapNation Homa Azur Games SayGames ABI Game Studio Supersonic from Unity CrazyLabs Lion Studios Voodoo Rollic

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Daily Calendar event of Block Jam

Daily Calendar event of Block Jam Block Jam by Voodoo and Partyup has cleverly integrated the Bus Jam mechanic into its ads and daily calendar feature, creating a mini-game event that is helping out in terms of CPI, player retention, and even monetization. It's interesting to see how both the games have been inspired by each other.Daily Calendar Event: To keep the experience fresh and engaging, Block Jam has introduced a daily calendar feature. Players can only play one level each day, creating anticipation and daily engagement. 📅🔁Missed Days: If a player misses a day, they can catch up by watching a rewarded ad for the past days of the month, ensuring no days are missed.Exclusive Access: Each specific date's level is available for free only on that day, with future dates remaining locked until they arrive. 🔒🎮This setup not […]

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Mobile Gaming Perspective: Innovation, Imitation, Idiots

Innovation, Imitation, Idiots - A Mobile Gaming Perspective 🎮 Innovation, Imitation, Idiots - Series 1 As Mark Cuban famously said, "Innovation, Imitation, Idiots." In mobile gaming, timely imitations can make great money and capture market share, while late entrants struggle to make an impact. This series explores this dynamic.The Mobile Gaming Ecosystem: A Case Study on Wood Nut Puzzles 🧩When a new innovation emerges, it creates a growing market. Over time, this market stabilizes, allowing imitators to capture a significant share. However, merely copying a trend without excellent execution won't yield success. Entering late is particularly challenging unless you have the expertise like Peak Games and how they did with Match Factory.The Screw Puzzle Trend: Innovation to Imitation 🔩The screw puzzle trend, less than a year old, has already amassed over 160 million + downloads. It began six months ago […]

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Hyper/Hybrid Casual Market Radar Series #9

🚀Hyper/Hybrid Casual Market Radar Series #9📊 1) Car goes by Creasaur Entertainment Co. led by Zeynep Ensert , Ata Karamanoğlu , Zivandar Aygündüz , Beliz KERA , Serdar Balta , Murat Can Gürel , Alperen Hakkı K. , Merve Güven Özfındık , Erdal Eren , Meral Efe Koçbulut and many morehttps://lnkd.in/gcc5h3sZ2) Swat Survival by Lazy Turtle Games led by llia stepanovhttps://lnkd.in/gEktafWJ3) Pill Jam 3d by RedLine Games led by Abhijeet Singhhttps://lnkd.in/gzBFy-gc4) Bob.G by Aztech Games led by Atakan Cakirhttps://lnkd.in/gdNXSkKf5) Art Thief 3d by Gameloops led by Rakib Jahan , Md Ahasanul Haque , Abdus Shaqur Ashiq , S M Sajibul Islam , Imtianul Haque Dimik , Borna Barua and many morehttps://lnkd.in/g35-timw6) Traffic Cards by Alexandr Janashvilihttps://lnkd.in/gFD8q2287) Sand match by Volt Games led by Pedro Cabaco , João Albuquerque , Goncalo Banha , Ramon Rodrigues , Gonçalo Perpétua , Miguel Boavida […]

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Hyper/Hybrid Casual Market Radar Series #7

🚀Hyper/Hybrid Casual Market Radar Series #7📊 1) Human lines by Glenn Verheijhttps://lnkd.in/ghKjrcw62) Elevator Escape by 4S Games led by Minsik Park , HyungSu Kim and many morehttps://lnkd.in/gCuG3R7y3) Pile Jam by CHEF Game Studio led by Mehmet Fatih SAHIN , Mustafa Erhan S. , Cengiz K. , Beyza Ezgi Özer , Mustafa Akkaya , Nazım Can Geygel , Buğrahan Bahadır , Yagmur Ulas , Işıl Demirci , Ender YILDIZ , Hatice Kılınçkesmez , Deniz Altunyollar , Hazar Şahmeran Açıkbaşhttps://lnkd.in/gReaJ3ci4) Fly Catcher by Any Games led by Firat Alpaydin , Ömer Akyüz , Aybars Kesebir and many morehttps://lnkd.in/g8KTXeMV5) Unpin me by Gybe Gameshttps://lnkd.in/g4Va8XSD6) Parking frenzy by Gybe Gameshttps://lnkd.in/gzMjK_PX7) Most wanted 3d - street action by Easy Clap Games led by Doruk Hasdoğan , Ece Seyrek , Mustafa Mete Seyrek , seda yüzlü , Safa Ebrar Bozkurt , Simla Beken , Deniz Doğa […]

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Building Worlds: Hybridcasual Puzzle Template

🎮 If we look at the top three hybrid casual puzzles in recent times—Block Jam 🧱, Screw Jam 🔩, and Hexa Sort 🔷—they all follow this pattern. Players complete levels, earn blocks or screws and use them to build cities or worlds. 🏗️🌍🔝. 🎮 If we see all casual puzzle games like Candy Crush by King 🍬, Royal Match by Dream Games👑, Gardenscapes by Playrix🌻, and many others, they innovate with meta elements while sticking to the same match-3 mechanic. 🔄 On the other hand, hybrid casual games are adopting the same meta template of building worlds but using mechanic innovation similar to hypercasual games. 🚀 It's an interesting era in mobile gaming, especially in the hybrid casual space, which is definitely worth trying out! 🌐✨This mechanic provides a satisfying sense of progression and achievement, making it highly advisable for […]

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Breakdown: Tile Busters by Spyke Games

🚀🎮 Tile Busters by Spyke Games: Mastering IAP Monetization in Tile Match Games! 🎮🚀 The market is flooded with tile match games, many of which have garnered impressive download numbers and success. However, Tile Busters by Spyke Games led by Barkin Basaran , Mithat Madra , Okay Irdelp , Rina Onur Sirinoglu , Helin Alparslan , Oğulcan Ece , Fuat Coşkun , Kadir Ejder Çolak , Onur Bacanlı , Alican Kaylan , Gizem Deniz Tazegul , Remi Onur and many more has emerged as the standout title, having cracked the code on IAP monetization in this genre. Over the past two years, Tile Busters has dominated the scene with over 9 million downloads and an astounding $46 million+ in IAP revenue, achieving a remarkable $5 revenue per download. Let's dive into what makes Tile Busters so successful:🔍 Tile Busters Breakdown: […]

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Games to Avoid: Mechanics That Might not work

Games to Avoid: Mechanics That Might not work 📉🚫 While some game mechanics can initially attract downloads 📥, we've observed several titles that have failed to scale 📉, making them risky for studios to pursue 🚫. Here are a few examples of a specific game mechanic that we think failed to scale because of CPI and retention issues1) Cut and Match by Roman Palamarciuc ✂️❌2) Rope Jam by Funcell Games 🪢🚫3) Rope Jam by Quok Games 🪢🚫Additionally, Rescue Triple by 4S Games and Cut Match Jam by RedLine Games 🔥are two recent titles that should wait for a couple of weeks more to see if they fail or iterate on it ⏱️🔄. If you are a new studio thinking of this idea just wait and observe we have seen 15+ games failing with this mechanic unless you have a strong […]

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Streak Mechanics: Boosting Game Monetization

📱 In the evolving landscape of mobile gaming, streak mechanics have emerged as a powerful monetization strategy. By encouraging players to maintain winning streaks 🏆, games not only boost engagement but also drive in-app purchases 💰. Screw Jam doesnot use too much live ops and events as we see in dream games royal match and all instead they found a way to do with lesser events which are more engaging A standout example is Screw Jam 🔩 by Quok Games and Rollic, which uses three key elements to keep players engaged and spending:1) Streak Mechanics 🔄: Compelling players to maintain winning streaks, encouraging them to buy power-ups to continue their progress. This could be one of the best ways to increase engagement and monetization which is evident from the screw jam IAP revenue generated2) Game Pass 🎟️: Offering exclusive rewards […]

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Hyper/Hybrid Casual Market Radar Series #8

🚀Hyper/Hybrid Casual Market Radar Series #8📊 1) Best shuffle by Kiragan games led by Roman Gangan https://lnkd.in/gh_-3mk72) Crowd order by Sina 167 and published by MondayOFF Inc. led by Dunkun Kang ,Cree Lee , Heejong Cho , Cemil Karakullukcu , Richard Kim , 정병주 , Alejandra Caceres , Leslie Olesch , Junho Maeng , Youngmin Choi, BS , Brown Kim , YeonHee Lee , EUNBI KO , Seung Yeon Han and many morehttps://lnkd.in/dv4W_9rP3) Fit the Limo by Pink Games led by Zeynep Gürkan , Alp Gürbüzer , Beyhan Pehlivanhttps://lnkd.in/gmBZP9yF4) Puzzle Jam by Creasaur Entertainment Co. led by Zeynep Ensert , Zivandar Aygündüz , Ata Karamanoğlu , Murat Can Gürel , Beliz KERA , Ecem G. , Alperen Hakkı K. , Merve Güven Özfındık , Erdal Eren , Meral Efe Koçbulut and many more5) Cube Jam by Wixot led by Mehmet […]

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Pizza Ready! by Supercent: Comprehensive Breakdown

🍕🎮 Pizza Ready! by Supercent: A Comprehensive Breakdown 🎮🍕 The market is saturated with Idle Arcades, many of which have not achieved significant download numbers and revenue success. However, Pizza Ready! by Supercent and Molip stands out as a leading title, boasting over 100 million downloads and generating $774K in-app purchase (IAP) revenue. Here’s an in-depth look at what contributes to the success of Pizza Ready!:Immediate Gameplay: 🎉 Players can dive straight into the game upon opening it, bypassing the need for a play button and starting immediately.🏅Accelerated Early Progression:⏩ Players can level up quickly during the initial stages, typically advancing through the first 2-3 levels rapidly. This incentivizes continued play.Freemium Level-Up Passes: 🎁 Pizza Ready! offers free rewards upon leveling up and enhanced rewards through purchasable level-up passes, promoting both engagement and purchases—a common strategy in mobile gaming.Staff and […]

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