Doruk Kasoglu

Looking for Q5 Marketing Tips? Here are the 5 topics that you may test1. Unleash the Power of User-Generated Content:User-generated content (UGC) offers a powerful way to build trust and authenticity with your audience. Encourage customers to share their experiences, testimonials, and creative content using branded hashtags and contests. By leveraging UGC, you can tap into organic reach, build brand loyalty, and gain valuable customer insights.2. Unlock Endless Creatives:The rise of AI-powered creative tools opens up a world of possibilities. Generate engaging visuals, compelling copy, and even personalized messages with the help of AI. Explore tools that can produce high-quality images, videos, and other creative assets on demand, allowing you to constantly refresh your content and keep your audience engaged.3. Embrace the AI Year:Artificial intelligence (AI) is no longer a futuristic concept; it's here and ready to revolutionize marketing. AI-powered […]

Want to decrease your acquisition costs?Optimize your Onboarding, Login/Signup, and Payment/PaywallIn the competitive world of user acquisition, it's not enough to just get users to sign up for your product or service. You need to make sure they have a positive experience from the very beginning, or they're likely to churn and never come back.That's where onboarding, login/signup, and payment optimization come in. These three factors can make or break your user acquisition strategy.Onboarding:Make it easy for new users to get started. Provide clear instructions and guidance to help them understand your product or service.Personalize the onboarding experience. Tailor your messaging and recommendations to each user's individual needs and interests.Use gamification and rewards to keep users engaged. Make the onboarding process fun and rewarding to encourage users to continue exploring your product or service.Login/Signup:Keep the login/signup process simple and straightforward. Avoid asking for too […]

User Stickiness: A Key Metric for Measuring Product Success 📱 📲 User stickiness is a key metric for measuring product success. It measures how often users return to your product over a period of time. A high stickiness rate indicates that your product is engaging and valuable to users.There are three main user stickiness metrics:WAU / MAU (Weekly Active Users / Monthly Active Users): This metric measures the percentage of monthly active users who also used the product in the past week.DAU / WAU (Daily Active Users / Weekly Active Users): This metric measures the percentage of weekly active users who also used the product in the past day.WAU / DAU (Weekly Active Users / Daily Active Users): This metric measures the average number of times a user uses the product in a week.To calculate user stickiness, simply divide the number of active […]

The App Growth PhasesFrom $0 to $5M MRR. Each phase has its own unique challenges and opportunities, and it's important to understand them in order to grow your app successfully. * $0 to $100K MRRThis is the early stage of app growth, where you're focused on acquiring your first users and building a loyal base. Some key strategies for this phase include:ASO: Make sure your app is visible in the app store by optimizing your app title, description, and keywords.App Store Ads: Use app store ads to reach potential users who are searching for apps like yours.Influencer marketing: Partner with influencers in your niche to promote your app to their audience. * $100K to $500K MRRAt this stage, you're starting to see some traction and your user base is growing. Now, you need to focus on increasing retention and engagement. Some key strategies […]

How to analyze your Monetization Metrics? 📊Similar to acquisition, engagement, and retention, monetization performances can be analyzed through cohort views.By doing so, you can see how changes in your pricing or product affect your revenue over time.Analyzing cohorts for monetization would represent groups of users who made their first payment in the same period.Customers with different characteristics (like how they were acquired, user behavior, and location) may have various monetization performances. This can help you understand which types of customers are the most valuable and tailor your monetization strategies accordingly.🔔 But remember: no single metric tells the whole story. In Growth, metrics are interconnected.The most meaningful insights often come from understanding how different metrics relate.A great acquisition is not meaningful if most users churn quickly.Retention will not power revenue if you don’t acquire users.It’s the sum of each metric and their relations […]