Doruk Kasoglu

Do's and Don'ts for Growth MarketersUser acquisition (UA) is the lifeblood of any successful app or platform. But navigating the ever-evolving marketing landscape can be tricky. Here's a breakdown of key do's and don'ts to optimize your UA strategy:✅Do:✦Target the Right Audience: Laser focus your efforts on reaching users who truly need and value your product. Utilize data-driven targeting methods to identify your ideal customer profile.✦Craft Compelling Creatives: Attention spans are short, so grab users with engaging visuals, concise messaging, and a clear call to action (CTA). Test different creatives to see what resonates best.✦Embrace Experimentation: Don't be afraid to try new channels and tactics. Constantly analyze your data and adapt your strategy for continuous improvement.✦Invest in Organic Growth: Optimize your app store listing, leverage social media effectively, and build a strong brand reputation to attract users organically.✦Utilize Measurement & […]

Why you should use Hybrid Monetization in your app?When maximize your app's revenue potential, hybrid monetization is the key.Here’s why it works for gaming and non-gaming apps.1. Diversified Revenue Streams↳ Ads, in-app purchases, and subscriptions.↳ More ways to earn means more stability.2. User Experience Matters↳ Non-intrusive ads keep users happy.↳ Balanced approach retains user engagement.3. Increased Lifetime Value↳ Users spend more over time.↳ Combining methods boosts overall revenue.4. Better User Segmentation↳ Tailor monetization to different user groups.↳ Ads for non-payers, premium content for spenders.5. Adapt to Market Changes↳ Flexibility to switch strategies.↳ Stay ahead of trends and demands.6. Improve Retention Rates↳ Offer value through various channels.↳ Keep users coming back with diverse options.7. Enhanced Analytics↳ More data from multiple sources.↳ Better insights for optimization.8. Reduce Dependency Risks↳ Not reliant on a single revenue source.↳ Stability in fluctuating markets.9. Boosted Ad […]

Join the top 1% of app developers by following this:Mastering user acquisition and monetization is essential.No matter if you are using:• Applovin• Unity• IronsourceThe mobile app landscape is fiercely competitive, and user acquisition (UA) and ad monetization are the cornerstones of success. Three industry giants – Applovin, Unity, and Ironsource – are leading the charge with their robust solutions.Applovin: A juggernaut in the UA space, Applovin boasts a massive network of users and a powerful marketing automation platform. They excel at driving high-quality installs and user engagement for app developers.Unity: A game development powerhouse, Unity has expanded into UA and ad monetization with its Unity Ads platform. Unity Ads offers developers a seamless way to integrate in-app advertising within their games, maximizing revenue potential.Ironsource: A leader in mobile app monetization, Ironsource provides a comprehensive suite of solutions, including mediation, auction […]

Unlocking the Power of Growth Marketing Strategies for Monetization Success8 steps to maximize your mobile app revenue:1. Understand Your AudienceKnowing your users = better targeting and higher engagementEasily do this by:• Using Google Analytics: track user behavior and preferences• Using Facebook Audience Insights: get detailed demographics2. Optimize User Acquisition (UA)Create a UA strategy → attract high-quality users who will convert.Find top channels by:• Running A/B tests on different ad platforms• Using App Store Optimization (ASO) to improve visibility3. Implement Effective Ad MonetizationIntegrate ads in a way that enhances the user experience.For example, consider using:• Rewarded videos: users opt-in to watch ads for in-app rewards• Native ads: blend seamlessly with app content4. Utilize Subscription ModelsOffer premium content or features through subscriptions.Optimize:• Pricing tiers: offer multiple levels of access• Free trials: encourage users to experience premium features5. Focus on RetentionRetaining users is […]

2023's Mobile Marketing Mashup: Personal Journey Beyond the Clicks • Adventures in Ads:Micro-Moments & Storytelling: Forget the spray-and-pray approach. 2023 saw a laser focus on tailoring ads to specific user contexts and needs, capitalizing on fleeting moments of attention. Think heartwarming back-to-school ads during peak app usage hours or hyper-relevant fitness offers popping up after a workout session.Interactive Playgrounds: Passivity is passé. Users craved immersion, and marketers delivered. Interactive ads, playable demos, and AR/VR experiences blurred the lines between marketing and entertainment. Imagine trying on virtual makeup shades before buying or exploring a new car model through an interactive ad that feels like a joyride.Authentic Voices & Humor: Polished perfection got the boot. Real talk and genuine humor reigned supreme, with brands embracing user-generated content and relatable voices to build trust and connection. • Genre fluid Gaming:Hypercasual Hangover (With a […]

Looking for Q5 Marketing Tips? Here are the 5 topics that you may test1. Unleash the Power of User-Generated Content:User-generated content (UGC) offers a powerful way to build trust and authenticity with your audience. Encourage customers to share their experiences, testimonials, and creative content using branded hashtags and contests. By leveraging UGC, you can tap into organic reach, build brand loyalty, and gain valuable customer insights.2. Unlock Endless Creatives:The rise of AI-powered creative tools opens up a world of possibilities. Generate engaging visuals, compelling copy, and even personalized messages with the help of AI. Explore tools that can produce high-quality images, videos, and other creative assets on demand, allowing you to constantly refresh your content and keep your audience engaged.3. Embrace the AI Year:Artificial intelligence (AI) is no longer a futuristic concept; it's here and ready to revolutionize marketing. AI-powered […]

Want to decrease your acquisition costs?Optimize your Onboarding, Login/Signup, and Payment/PaywallIn the competitive world of user acquisition, it's not enough to just get users to sign up for your product or service. You need to make sure they have a positive experience from the very beginning, or they're likely to churn and never come back.That's where onboarding, login/signup, and payment optimization come in. These three factors can make or break your user acquisition strategy.Onboarding:Make it easy for new users to get started. Provide clear instructions and guidance to help them understand your product or service.Personalize the onboarding experience. Tailor your messaging and recommendations to each user's individual needs and interests.Use gamification and rewards to keep users engaged. Make the onboarding process fun and rewarding to encourage users to continue exploring your product or service.Login/Signup:Keep the login/signup process simple and straightforward. Avoid asking for too […]

User Stickiness: A Key Metric for Measuring Product Success 📱 📲 User stickiness is a key metric for measuring product success. It measures how often users return to your product over a period of time. A high stickiness rate indicates that your product is engaging and valuable to users.There are three main user stickiness metrics:WAU / MAU (Weekly Active Users / Monthly Active Users): This metric measures the percentage of monthly active users who also used the product in the past week.DAU / WAU (Daily Active Users / Weekly Active Users): This metric measures the percentage of weekly active users who also used the product in the past day.WAU / DAU (Weekly Active Users / Daily Active Users): This metric measures the average number of times a user uses the product in a week.To calculate user stickiness, simply divide the number of active […]

The App Growth PhasesFrom $0 to $5M MRR. Each phase has its own unique challenges and opportunities, and it's important to understand them in order to grow your app successfully. * $0 to $100K MRRThis is the early stage of app growth, where you're focused on acquiring your first users and building a loyal base. Some key strategies for this phase include:ASO: Make sure your app is visible in the app store by optimizing your app title, description, and keywords.App Store Ads: Use app store ads to reach potential users who are searching for apps like yours.Influencer marketing: Partner with influencers in your niche to promote your app to their audience. * $100K to $500K MRRAt this stage, you're starting to see some traction and your user base is growing. Now, you need to focus on increasing retention and engagement. Some key strategies […]

How to analyze your Monetization Metrics? 📊Similar to acquisition, engagement, and retention, monetization performances can be analyzed through cohort views.By doing so, you can see how changes in your pricing or product affect your revenue over time.Analyzing cohorts for monetization would represent groups of users who made their first payment in the same period.Customers with different characteristics (like how they were acquired, user behavior, and location) may have various monetization performances. This can help you understand which types of customers are the most valuable and tailor your monetization strategies accordingly.🔔 But remember: no single metric tells the whole story. In Growth, metrics are interconnected.The most meaningful insights often come from understanding how different metrics relate.A great acquisition is not meaningful if most users churn quickly.Retention will not power revenue if you don’t acquire users.It’s the sum of each metric and their relations […]