Marketing Digest Weekly #1

📰 Weekly Highlights in Tech & AI• Meta Introduces AI-Generated Accounts on Facebook and Instagram:Meta has launched AI-generated accounts aimed at boosting engagement on Facebook and Instagram by delivering personalized content to attract younger audiences while competing with TikTok and Snapchat. The AI Studio tool also allows users to create their own AI characters, contributing to the growing trend of AI influencers.• Google CEO Sundar Pichai Declares AI Model Gemini as Top Priority for 2025:Pichai announced that scaling the AI model Gemini to reach 500 million users will be Google’s biggest focus in 2025.• xAI Completes $6 Billion Series C Funding Round:Elon Musk’s AI company, xAI, raised $6 billion in a Series C round with participation from A16Z, Blackrock, and Sequoia Capital. The funds will be used to further expand and enhance xAI's AI technologies. —> https://x.ai/blog/series-c🛠️ Top Tools of […]

Doruk Kasoglu January 10

Journal

2025 App Marketing Predictions

As we approach 2025, the mobile app marketing landscape continues to evolve at breakneck speed. Marketers must adapt to ever-changing user behaviors, technological advancements, and competitive dynamics. Here are the key predictions for app marketing in 2025 across major areas like brand advertising, gaming, non-gaming apps, user acquisition, and more. 1. Brand Advertising Takes Center Stage With rising acquisition costs and privacy-first policies, brand advertising is set to become a cornerstone of app marketing strategies in 2025. Apps will shift focus from direct-response campaigns to building long-term brand equity. Key trends include: OTT and CTV Growth: More brands will explore connected TV (CTV) and over-the-top (OTT) platforms for engaging storytelling and cross-device targeting. AI-Powered Personalization: Advanced AI tools will enable hyper-personalized campaigns that resonate deeply with target audiences. Sustainability Messaging: As consumers increasingly prioritize sustainability, app brands will integrate eco-conscious themes into their […]

Doruk Kasoglu December 20

Journal

Smart Signal Integration: UA Boost by 50%

In the competitive world of app growth and user acquisition (UA), the quality and quantity of signals sent to your UA channels can make or break your campaigns. Whether it’s SDK integrations, Conversion API (CAPI) data, or Mobile Measurement Partner (MMP) events, the richness of these signals defines your ability to optimize and scale effectively. Let’s explore why signal growth is vital and how standard and custom events play a pivotal role. What Are Signals in UA? Signals are the data points shared with advertising platforms, providing insights into user behavior, campaign performance, and downstream events. These signals enable platforms like Meta, Google, TikTok, and Applovin to optimize ad delivery, targeting, and bidding in real-time. The three main sources of UA signals are: SDK Events: Embedded in your app, SDKs send key events directly to UA platforms or MMPs. CAPI […]

Doruk Kasoglu December 18

Journal

Top CMO Considerations for 2025

CMOs stepping into 2025 need to prioritize AI integration, navigate the evolving privacy landscape, and leverage innovation to drive growth. ● Implementing AI/Machine Learning to drive more impactful marketing● Using dynamic creative engines● Investing in data infrastructure and compliance solutions● Bringing in external expertise that challenges internal thinkingThe year 2024 marked a significant turning point in the marketing landscape. The rapid evolution and adoption of AI forced CMOs and marketing leaders to adapt quickly to a new reality. As we move into 2025, this pace of change shows no sign of slowing down. CMOs need to be prepared to embrace the ongoing transformation and leverage these advancements to drive growth, efficiency, and success. Here’s a look at some key considerations for CMOs as they navigate the year ahead: Top 3 marketing priorities for the next 12 months Clear M&C Saatchi […]

Doruk Kasoglu December 13

Journal

Increase your eCPM by Increasing User Permissions

Interstitial: The IDFA boosts the eCPM by a substantial 3x 📈📈📈Native: The IDFA leads to a 2.6x increase in eCPM 📈📈Banner: Having the IDFA increases the eCPM by roughly 2x 📈 Increase your eCPM by Increasing User PermissionsAd networks and exchanges often prioritize ads that can deliver more value to advertisers. This value is largely determined by the data they can collect about users. More granular data, such as location, interests, and demographics, allows advertisers to target their campaigns more precisely, leading to higher engagement and conversion rates.When users grant more permissions, it enables advertisers to collect more relevant data about them. This, in turn, makes their ads more valuable, driving up the eCPM (effective cost per mille) that you can earn.*‘False’ means that a user enabled LAT or opted out of the data usage in GDPR geos.

Doruk Kasoglu November 27

Journal

Mediation Wars: Admob, MAX, Unity, LevelPlay, and Yandex

Monetization through ads is one of the most popular revenue streams for app developers, especially for free apps. Ad mediation platforms act as intermediaries between your app and multiple ad networks, helping you optimize fill rates, CPMs (cost per thousand impressions), and overall ad revenue by enabling competition between ad networks. However, not all ad mediation platforms are created equal. Each has its own set of supported networks, SDK quality, features, and specific advantages. In this post, we’ll compare the following popular ad mediation platforms: AdMob AppLovin MAX Unity Ads IronSource LevelPlay Yandex Easy Monetization Let’s explore these platforms in detail based on their supported ad networks, SDK quality, and key mediation features. 1. AdMob by Google Supported Networks: AdMob supports a wide range of networks, including Google’s proprietary ad network, which offers strong demand for ads across all regions. […]

Doruk Kasoglu October 7

Journal

Dynamic Monetization: A Game-Changer for Gaming Apps

Introduction In today’s competitive mobile gaming landscape, developers are constantly seeking innovative ways to monetize their games. One such strategy that has gained significant traction is dynamic monetization. This approach allows developers to adjust pricing, offers, and in-game content in real-time based on various factors, such as player behavior, market conditions, and game progression. By tailoring the monetization experience to individual players, dynamic monetization can drive higher revenue, improve player satisfaction, and foster long-term engagement. Key Aspects of Dynamic Monetization Personalized Pricing: Dynamic pricing enables developers to set different prices for in-app purchases based on factors like player’s location, device, or spending history. This allows for targeted pricing strategies that maximize revenue while considering regional differences and player preferences. 2. Targeted Offers: By analyzing player data, developers can identify specific needs and preferences. This information can be used to create […]

Doruk Kasoglu October 5

Journal

Diving Deeper into App Monetization Strategies

In the competitive world of app development, monetization is a crucial aspect that determines the success of your application. While the strategies outlined above provide a solid foundation, let’s delve deeper into each of them to gain a more comprehensive understanding. 1. Hybrid Monetization: A Balanced Approach Optimal Mix: The key to successful hybrid monetization lies in finding the right balance between IAA and IAP. Experiment with different combinations to determine what works best for your app and target audience. User Experience: Ensure that both IAA and IAP are seamlessly integrated into your app without disrupting the user experience. Consider factors like ad frequency, placement, and relevance when implementing IAA. Value Proposition: Offer IAPs that provide tangible benefits to users, such as premium features, exclusive content, or in-game advantages. Make sure these purchases align with your app’s value proposition and are perceived as […]

Doruk Kasoglu September 29

Journal

TikTok Launches Search Ads Campaigns!

TikTok Launches Search Ads Campaigns! TikTok is stepping up its game with the introduction of Search Ads, a new way for brands to connect with users in real-time as they search for relevant content. This feature allows businesses to place highly targeted ads that appear directly within TikTok’s search results. 💡 Key Benefits: * Reach users actively searching for relevant content * Drive conversions through intent-based targeting * Get new insights from TikTok’s Search Ads Toggle for performance measurement This move represents another leap forward for TikTok’s advertising platform, making it an essential tool for brands aiming to maximize ROI and connect with their target audience at the right moment. For more information:

Doruk Kasoglu September 29

Journal

Decoding the Creative Testing for Meta Ads

In the dynamic world of Meta Ads, creative content plays a pivotal role, constituting around 56% of the success equation according to Aazar Shad. As the influence of AI in media buying processes continues to grow, understanding the nuances of creative testing becomes imperative for marketers. Aazar, drawing insights from a community of over 45 top-performing marketers, has compiled the ultimate guide for refining your ads roadmap. Key Steps to Optimize Creative Testing: Step #1 — Streamlined Campaign Structure Maintain simplicity in your account structure by focusing on two types of campaigns: the main prospecting campaign and the creative testing campaign. The main campaign scales winning ads, while the creative testing campaign identifies and moves these winning ads into the main campaign. Step #2 — Strategic Testing Frequency Tailor your creative testing frequency based on budget considerations. For budgets ranging […]

Doruk Kasoglu August 28

Journal

Strategies for Entering a New Market with Ad Revenue Growth

🚀 Strategies for Entering a New Market with Ad Revenue GrowthTo maximize success, below are some key strategies to incorporate into your expansion plan:1️⃣ Market-Specific Strategies:eCPM Optimization: You'll customize our eCPM (effective cost per mille) floor settings for specific markets to ensure profitability while reaching a broad audience.User Behavior Insights: By researching user behavior, you'll gain valuable insights to optimize ad performance through A/B testing. Here are some areas you'll explore:▶ Lifting ad frequency caps to increase impressions strategically.▶Testing premium ad formats to potentially increase eCPM.▶ Country-specific ad network integration.2️⃣ Promoting Within Your App Portfolio:House Ad Campaigns: You'll leverage your mediation's house ad functionality(aka: direct sales & cross-promotion) to cross-promote your apps within the unfilled inventory, maximizing user engagement across our portfolio.3️⃣ User Acquisition through Paid Ads:Targeted Campaigns: You'll consider running targeted paid ad campaigns to reach new users, potentially […]

Doruk Kasoglu August 12

Journal

Non-gaming Apps: Benefits of Applovin & Unity

When it comes to non-gaming user acquisition and monetization, AppLovin, Unity Ads, and IronSource offer distinct advantages compared to Meta Ads (formerly Facebook Ads) and Google Ads. Each of these platforms has strengths, particularly in areas like app monetization, user targeting, and integration with other tools. Here’s a breakdown of their differences and benefits: 1. AppLovin Focus: Initially known for gaming apps, AppLovin has evolved to serve various industries, including non-gaming. Ad Types: Provides native ads, banners, interstitials, and rewarded video ads, which work for both gaming and non-gaming apps. Benefits: Monetization SDK: AppLovin’s SDK offers a comprehensive platform for in-app monetization, providing tools to help maximize ad revenue. Custom Audience Segmentation: Allows fine-tuned targeting for user acquisition across a wide variety of apps, making it suitable for non-gaming niches. Marketing Automation: Its MAX platform offers a unified solution to optimize ad bidding and waterfall management, even for non-gaming […]

Doruk Kasoglu August 5

Doruk Kasoglu

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