Doruk Kasoglu

TikTok Launches Search Ads Campaigns! TikTok is stepping up its game with the introduction of Search Ads, a new way for brands to connect with users in real-time as they search for relevant content. This feature allows businesses to place highly targeted ads that appear directly within TikTok’s search results. 💡 Key Benefits: * Reach users actively searching for relevant content * Drive conversions through intent-based targeting * Get new insights from TikTok’s Search Ads Toggle for performance measurement This move represents another leap forward for TikTok’s advertising platform, making it an essential tool for brands aiming to maximize ROI and connect with their target audience at the right moment. For more information:

🚀 Strategies for Entering a New Market with Ad Revenue GrowthTo maximize success, below are some key strategies to incorporate into your expansion plan:1️⃣ Market-Specific Strategies:eCPM Optimization: You'll customize our eCPM (effective cost per mille) floor settings for specific markets to ensure profitability while reaching a broad audience.User Behavior Insights: By researching user behavior, you'll gain valuable insights to optimize ad performance through A/B testing. Here are some areas you'll explore:▶ Lifting ad frequency caps to increase impressions strategically.▶Testing premium ad formats to potentially increase eCPM.▶ Country-specific ad network integration.2️⃣ Promoting Within Your App Portfolio:House Ad Campaigns: You'll leverage your mediation's house ad functionality(aka: direct sales & cross-promotion) to cross-promote your apps within the unfilled inventory, maximizing user engagement across our portfolio.3️⃣ User Acquisition through Paid Ads:Targeted Campaigns: You'll consider running targeted paid ad campaigns to reach new users, potentially […]

Do's and Don'ts for Growth MarketersUser acquisition (UA) is the lifeblood of any successful app or platform. But navigating the ever-evolving marketing landscape can be tricky. Here's a breakdown of key do's and don'ts to optimize your UA strategy:✅Do:✦Target the Right Audience: Laser focus your efforts on reaching users who truly need and value your product. Utilize data-driven targeting methods to identify your ideal customer profile.✦Craft Compelling Creatives: Attention spans are short, so grab users with engaging visuals, concise messaging, and a clear call to action (CTA). Test different creatives to see what resonates best.✦Embrace Experimentation: Don't be afraid to try new channels and tactics. Constantly analyze your data and adapt your strategy for continuous improvement.✦Invest in Organic Growth: Optimize your app store listing, leverage social media effectively, and build a strong brand reputation to attract users organically.✦Utilize Measurement & […]

Why you should use Hybrid Monetization in your app?When maximize your app's revenue potential, hybrid monetization is the key.Here’s why it works for gaming and non-gaming apps.1. Diversified Revenue Streams↳ Ads, in-app purchases, and subscriptions.↳ More ways to earn means more stability.2. User Experience Matters↳ Non-intrusive ads keep users happy.↳ Balanced approach retains user engagement.3. Increased Lifetime Value↳ Users spend more over time.↳ Combining methods boosts overall revenue.4. Better User Segmentation↳ Tailor monetization to different user groups.↳ Ads for non-payers, premium content for spenders.5. Adapt to Market Changes↳ Flexibility to switch strategies.↳ Stay ahead of trends and demands.6. Improve Retention Rates↳ Offer value through various channels.↳ Keep users coming back with diverse options.7. Enhanced Analytics↳ More data from multiple sources.↳ Better insights for optimization.8. Reduce Dependency Risks↳ Not reliant on a single revenue source.↳ Stability in fluctuating markets.9. Boosted Ad […]

Join the top 1% of app developers by following this:Mastering user acquisition and monetization is essential.No matter if you are using:• Applovin• Unity• IronsourceThe mobile app landscape is fiercely competitive, and user acquisition (UA) and ad monetization are the cornerstones of success. Three industry giants – Applovin, Unity, and Ironsource – are leading the charge with their robust solutions.Applovin: A juggernaut in the UA space, Applovin boasts a massive network of users and a powerful marketing automation platform. They excel at driving high-quality installs and user engagement for app developers.Unity: A game development powerhouse, Unity has expanded into UA and ad monetization with its Unity Ads platform. Unity Ads offers developers a seamless way to integrate in-app advertising within their games, maximizing revenue potential.Ironsource: A leader in mobile app monetization, Ironsource provides a comprehensive suite of solutions, including mediation, auction […]

Unlocking the Power of Growth Marketing Strategies for Monetization Success8 steps to maximize your mobile app revenue:1. Understand Your AudienceKnowing your users = better targeting and higher engagementEasily do this by:• Using Google Analytics: track user behavior and preferences• Using Facebook Audience Insights: get detailed demographics2. Optimize User Acquisition (UA)Create a UA strategy → attract high-quality users who will convert.Find top channels by:• Running A/B tests on different ad platforms• Using App Store Optimization (ASO) to improve visibility3. Implement Effective Ad MonetizationIntegrate ads in a way that enhances the user experience.For example, consider using:• Rewarded videos: users opt-in to watch ads for in-app rewards• Native ads: blend seamlessly with app content4. Utilize Subscription ModelsOffer premium content or features through subscriptions.Optimize:• Pricing tiers: offer multiple levels of access• Free trials: encourage users to experience premium features5. Focus on RetentionRetaining users is […]

2023's Mobile Marketing Mashup: Personal Journey Beyond the Clicks • Adventures in Ads:Micro-Moments & Storytelling: Forget the spray-and-pray approach. 2023 saw a laser focus on tailoring ads to specific user contexts and needs, capitalizing on fleeting moments of attention. Think heartwarming back-to-school ads during peak app usage hours or hyper-relevant fitness offers popping up after a workout session.Interactive Playgrounds: Passivity is passé. Users craved immersion, and marketers delivered. Interactive ads, playable demos, and AR/VR experiences blurred the lines between marketing and entertainment. Imagine trying on virtual makeup shades before buying or exploring a new car model through an interactive ad that feels like a joyride.Authentic Voices & Humor: Polished perfection got the boot. Real talk and genuine humor reigned supreme, with brands embracing user-generated content and relatable voices to build trust and connection. • Genre fluid Gaming:Hypercasual Hangover (With a […]