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📊 How to Calculate Lifetime Value (LTV) Without Going Crazy? Ever been asked about your app’s Lifetime Value (LTV) and drawn a blank?You’re not alone.🤔 What is Lifetime Value (LTV)?Simple definition: The total money a customer will bring to your business over their entire relationship with your app.Think of it like this:💰 Revenue = Price × Number of Purchases🏷️ Price = What they buy🔄 Quantity = How often they buy⚠️ Why LTV Prediction is TrickyLet’s be real—it’s complicated.Economists have spent years trying to crack this.The hard truth? It’s always a prediction, never 100% accurate.The goal is to be "usefully wrong."🧮 Quick LTV Calculation MethodI've created a simple spreadsheet to help you out:✅ Enter your key metrics✅ Get a basic LTV prediction✅ No complex math required📎 Here you go.

🕵️‍♂️💸 Revenue Dropped? Here's Your Detective Kit! Tired of staring at analytics with no clue what's going on? I built a simple spreadsheet that cuts through the noise.🔎 What This IsA no-BS template to track why your app’s revenue is up or down. It helps you quickly figure out if:✅ Fewer people are buying✅ Prices changed✅ Ad impressions dropped✅ Refunds went crazy⚙️ How It Works1️⃣ Grab the template 👇2️⃣ Input your numbers from two time periods3️⃣ See exactly what moved the needle🚀 Why This MattersWhen someone asks, “What happened to our revenue?”, you’ll have a clear answer—instead of mumbling something about "changing market conditions..."Worked great when I was managing thousands of campaigns at AppLike. Saves hours of digging through data.Kudos to the BI team who came up with this (original article)My Excel Template💡 Bonus: For teams wanting to level up, […]