Want to keep your live service game healthy?

Want to keep your live service game healthy? FOCUS ON THESE METRICS!I've spent 12 years in the gaming industry. From collecting players' data to ensure game performance results.Here's the truth: ☝ 20% of your game’s metrics drive80% of your game’s performance.Here's a metrics breakdown for you.📊 GrowthThink Monthly Active Users. Blending newbies, core, returners, churners.📊 RetentionThe crystal ball for future success. Watch players at 1, 7, and 30 days.📊 EngagementMeasured in active days.Smiling curve: where power users shine.📊 MonetizationUnderstanding the 'why' behind the spend.The meat of revenue, from ARPU to MPU.📊 Lifetime Value - The North StarIt's not just about the time spent in-game,but the value players bring during their play.Analytics aren't just numbers. They're the story of your game's world, told through data.

Sergei Vasiuk May 9

Journal

Great games know this key to players’ needs!

Great games know this key to players’ needs! Ever noticed the magic of a successful game? ↳ It's driven by passionate, engaged players.(The wheel's been invented, use it)Psychologist Abraham Maslow designed apyramid to classify human needs in 1943.🟢 We all have 5 types of needs: • Basic needs (food, water, shelter).• Safety needs (health, employment).• Belonging needs (friendship, intimacy).• Esteem needs (dignity, respect, purpose).• Self-actualization needs (creation, beauty).Players are humans↳ who seek their needs in your game.By applying this hierarchy to gamers' needs,you build a community around your game. 🟢 Here's the Players' Hierarchy of Needs.Every level aligns with a player's needs.• Basic needs → Fun• Safety needs → Trust• Belonging → Community• Esteem needs → Recognition• Self-actualization needs → Contribution🟢 The hierarchy guides your questions:• What do players need?• Which needs does my game meet?• How do I convey […]

Sergei Vasiuk May 6

Journal

The New York Times emerges as a game company

The New York Times emerges as a game company. Thanks to acquiring Wordle (5-letter word puzzle game) for $1M+ in January 2022.Its gaming app dominates user time spent.Time Spent for NYT Apps (scr: YipitData)𝙹𝚊𝚗 𝟸𝟸 █████░▓▓▒𝙼𝚊𝚢 𝟸𝟸 ████░▓▓▒𝙳𝚎𝚌 𝟸𝟸 ██████░▓▓▒𝙼𝚊𝚢 𝟸𝟹 ██████░▓▓▓▓▓▒𝙳𝚎𝚌 𝟸𝟹 ██████░▓▓▓▓▓▓▓▓▒𝙾𝚟𝚎𝚛𝚊𝚕𝚕 𝚝𝚒𝚖𝚎 𝚜𝚙𝚎𝚗𝚝 𝚐𝚛𝚘𝚠𝚝𝚑: ~𝟽𝟶%█ NYT News░ NYT Cooking▓ NYT Games▒ The AthleticDownloads last month (src: Sensor Tower)• NYT Games: 1M• NYT News: 100K• NYT Cooking: 80K• The Athletic: 20KBut it's not ‘just’ Wordle! ☝ NYT Games include games such as:• Connections• Crosswords• Sudoku• MiniGaming is key to interactive entertainment.WHY?Games boost engagement even for non-gaming companies.Rumors suggest LinkedIn might add games.So, let’s play a maze game.🟢 Easy level: How many turns from the left bottom corner to escape the shortest path?🟡 Medium level: How many bumps from the left bottom corner to escape the shortest path?🔴 Hard […]

Sergei Vasiuk May 3

Sergei Vasiuk