Sergei Vasiuk

The New York Times emerges as a game company. Thanks to acquiring Wordle (5-letter word puzzle game) for $1M+ in January 2022.Its gaming app dominates user time spent.Time Spent for NYT Apps (scr: YipitData)𝙹𝚊𝚗 𝟸𝟸 █████░▓▓▒𝙼𝚊𝚢 𝟸𝟸 ████░▓▓▒𝙳𝚎𝚌 𝟸𝟸 ██████░▓▓▒𝙼𝚊𝚢 𝟸𝟹 ██████░▓▓▓▓▓▒𝙳𝚎𝚌 𝟸𝟹 ██████░▓▓▓▓▓▓▓▓▒𝙾𝚟𝚎𝚛𝚊𝚕𝚕 𝚝𝚒𝚖𝚎 𝚜𝚙𝚎𝚗𝚝 𝚐𝚛𝚘𝚠𝚝𝚑: ~𝟽𝟶%█ NYT News░ NYT Cooking▓ NYT Games▒ The AthleticDownloads last month (src: Sensor Tower)• NYT Games: 1M• NYT News: 100K• NYT Cooking: 80K• The Athletic: 20KBut it's not ‘just’ Wordle! ☝ NYT Games include games such as:• Connections• Crosswords• Sudoku• MiniGaming is key to interactive entertainment.WHY?Games boost engagement even for non-gaming companies.Rumors suggest LinkedIn might add games.So, let’s play a maze game.🟢 Easy level: How many turns from the left bottom corner to escape the shortest path?🟡 Medium level: How many bumps from the left bottom corner to escape the shortest path?🔴 Hard […]