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Sergei Vasiuk

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Game development isn’t just about coding.

Game development isn't just about coding. It's about beating the ultimate bosses in life and business.Here’s the breakdown of difficulty tiers:🔴 S+ Tier: Final bosses: Peak challenges• Securing funding.• Balancing team burnout.• Delivering on tight deadlines.The pressure here is immense.🟠 S Tier: Legendary: Honing the essentials• Art, animation, bizdev, game design, legal, • Game/level/sound design, localization, QA • Marketing, production, tech art, narrative This is where games become unforgettable.🟡 A Tier: Advanced: Nailing the details• Ensuring ladders are climbable.• Making doors open smoothly.• Polishing online multiplayer.Here, details shape the experience.🟢 B Tier: High Difficulty: Building core• Configurable gamepads.• Performance optimization.• Creating effective tutorials. This is where ideas begin to take form.🔵 C Tier: Hard: Good Ideas🟣 D Tier: Easy: IdeasGame dev mirrors life and business.Success hides in the small things.It’s easy to dream. Hard to execute.

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20 metrics all game devs should hold close.

20 metrics all game devs should hold close. (there are more, but I’ll keep it simple)First, remember 3 core pillars:1. New Players ↳ How you acquire your audience.2. Active Players ↳ How you retain your audience.3. Paying Players ↳ How you monetize your audience.Second, there’s no one-size-fits-all set ofmetrics, but here's the truth:20% of your game’s metrics drive80% of your game’s performance.Here are the 20 most important metrics:📊 Acquisition Metrics• New Daily or Monthly Active Users• CPA (Cost Per Install/Login/Battle)• Fraud Share: Invalid ad metrics• New Players Retention Rate• New Players Churn Rate• K-Factor: Viral growth📊 Retention Metrics• Daily/Monthly Active Users• 1, 7, 30 Day Retention• Session Length• Session Count• Churn Rate• Lifetime📊 Monetization metrics• LTV: Revenue over player Lifetime• ARPPU: Revenue Per Paying User• Daily/Monthly Paying Users• Average Transaction Value• ARPU: Revenue per User• Number of Transactions• Payer Retention• […]

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90% of Games Fail at Monetization

90% of Games Fail at Monetization The truth? Monetization Model isn’t about squeezing every dollar - it’s about finding what WORKS for YOUR game.I’ve laid out 6 models with:🟢 The wins.🔴 The pitfalls.But first, focus on these 4 factors:1. Game Genre• Story-heavy? Go premium.• Fast-paced? Free-to-play wins.2. Target Audience• Casuals love “free.”• Hardcore? They’ll pay for the good stuff.3. Game Lifespan• Subscriptions win with long-term play.• Short-term? In-game payments do the job.4. Game Design & Value• Players will pay if it’s worth it.• But don’t pull shady pay-to-win moves.Monetization is NOT just about the money.It’s about building trust, delivering value, and creating something players want to come back to.

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The gaming industry is NOT what you think.

The gaming industry is NOT what you think. Let me drop some truth bombs.Here are 10 harsh realities many ignore:𝟭. 𝘔𝘢𝘬𝘪𝘯𝘨 𝘨𝘢𝘮𝘦𝘴 𝘪𝘴 𝘦𝘢𝘴𝘺.LOL, no. It’s brutal. It’s art, tech, and business smashed into one impossible puzzle.𝟮. 𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩.They’re not. Pressure shows you who’s in it for the team and who’s out for themselves.𝟯. 𝘐𝘵’𝘴 𝘢 𝘤𝘢𝘴𝘩 𝘤𝘰𝘸.For who? Not you. Not yet. You’ll grind for 7-10 years before the money’s decent. 𝟰. 𝘠𝘰𝘶 𝘤𝘢𝘯 𝘮𝘢𝘬𝘦 𝘨𝘢𝘮𝘦𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘱𝘭𝘢𝘺𝘪𝘯𝘨You can’t. Playing games isn’t optional - it’s homework. And it’s never-ending.𝟱. 𝘐𝘵’𝘴 𝘢 𝘴𝘦𝘤𝘶𝘳𝘦 𝘤𝘢𝘳𝘦𝘦𝘳.Wake up. Studios shut down. Projects fail. Stability in gaming has always been fragile. 𝟲. 𝘠𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵 𝘵𝘰 𝘣𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺.Nope. You’ll follow orders for YEARS before your ideas even hit the table. 𝟳. 𝘐𝘵’𝘴 𝘢 𝘳𝘦𝘢𝘭, 𝘮𝘢𝘵𝘶𝘳𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺.No chance. It’s a […]

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5 Game Systems to Make Your Game Stick

If your game doesn’t have fun core gameplay, stop reading this. (No system can rescue boring gameplay)Let me guess:You’ve got decent gameplay.Cool graphics.A few rewards here and there.But players are leaving. Why?Because you’re NOT thinking about systems.Retention doesn’t happen by accident.It’s BUILT.Your players don’t stay for shiny features.They stay because they feel something:• A sense of growth.• A bond with friends.• The thrill of a challenge.Build systems around what keeps players.Here’s how:1. Progression↳ Make players feel like every session moves them forward.2. Competition↳ Design moments where they WANT to beat the person next to them.3. Emotion↳ Give them a reason to care beyond stats and wins.Stop blaming retention on external factors.Retention is YOUR responsibility.

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9 Traps That Kill Your Game

9 Traps That Kill Your Game (And How to Avoid Every Single One)Most live service games fail.Not because the devs aren’t smart.But because they fall into unseen traps.Here’s the truth: ☝️If you can avoid these 9 traps,you’ll stay ahead of 95% of games out there.1. Metrics:↳ Focusing on revenue instead of fun.↳ Fix: Track engagement. Fun = profits.2. Events:↳ Too many events = burnout.↳ Fix: Space them out. Keep it fresh.3. Ads:↳ Fake gameplay ads destroy trust.↳ Fix: Show the REAL game. Trust scales.4. Progression:↳ Too easy? Boring. Too hard? Frustrating.↳ Fix: Balance it for fair rewards.5. Monetization:↳ Pay-to-win drive players away.↳ Fix: Offer value. Keep it fair. Win long-term6. Community:↳ No community = no loyalty.↳ Fix: Engage through events & social media7. Onboarding:↳ Confused players don’t stick around.↳ Fix: Teach the basics in a fun way.8. Feedback:↳ Ignoring complaints […]

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How Games Manipulate Emotions

Most Game Devs Miss This Key Element! They refine mechanics, visuals, and stories.But they ignore the core: player emotions.Why?Because emotions seem unmeasurable.But emotions are the heart of gaming.Here’s a 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:[1] Define the Desired EmotionsAsk: What do you want players to feel?Excitement? Fear? Joy? Clarity starts here.[2] Align Emotions with GenreNot every emotion fits every game.Your genre sets emotional expectations.[3] Identify Emotional TriggersPinpoint key moments to evoke emotions.Story twists? Boss fights? It all counts.[4] Map the Emotional Cycle• Stimulus (an event in the game).• Realization (seeing its value).• Reaction (a decision or action).• Expectation (hopes for outcomes).[5] Use Emotional TheoriesMaslow: Tap into player motivations.Plutchik: Mix and intensify emotions.[6] Adapt Gameplay DynamicallyChange based on real-time player input.Shift NPCs or difficulty for balance.[7] Balance Emotional LoadAvoid extremes of constant highs or lows.Neutral gameplay lets players recover.Design games that don’t just entertain,↳ but […]

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Gaming Factory Professions

Sorry gamers… but I have to say this! Not everyone is familiar with the inner workings of game development. Sure, I can guess the recipe for Oreo cookies BUT! Outside the factory, guesses turn to crumbs. Absolutely, you’ve got every right to critique the games you buy. But sprinkle a little #Respect for the devs. TRUST ME! Launching a 'bad' game is never the goal. Behind every release is a squad of genius devs, even if it misses. It's the collective effort of hundreds, sometimes thousands. 3D Modeler, UX Designer, VFX ArtistAI Developer, UI Designer, 2D ArtistTools Programmer, Level DesignerStore Manager, DevOps EngineerBrand Manager, Email MarketerPixel Artist, Mobile DeveloperTexture Artist, Space Designer Rigging Artist, Casting Director Digital Artist, Rendering EngineerMarket Analyst, Network Engineer Backend Developer, System Architect Player Support, Fitness Coach, QA Tester Storyboard Artist, Gameplay Programmer Layout Artist, Script […]

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Musk + Gaming = ???

"Musk + Gaming = ???" 🎮🤔 Musk's pitch:xAI will "make games great again."Big talk for a space that eats outsiders.I’ve read mixed reactions:Fans:↳ He changed cars/rockets - why not games?Skeptics:↳ Games need heart, not just algorithms.If Musk flops, it’ll be messy - but honestly? 💯entertaining.But maybe he’ll surprise us all.The industry could use a shake-up…just… maybe not this shake-up.What do you think:Revolution or "just Musk being Musk"?Sound off! 🎤P.S. Who’s playing for him on Diablo 4?

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How to design your player journey map?

How to design your player journey map? (5-step checklist)A player journey map visualizes experiences↳ aligns gameplay, monetization & retention.Here’s how to design one for your game:1️⃣ Define your map’s purpose• Focus on 1 goal: onboarding, retention, etc.• Set detail level, e.g., purchase journey.• Identify segment: casual, whales, etc.2️⃣ Identify player personas• Casual: focus on easy access & discovery.• Influencers: reward w/ social recognition.• Spenders: highlight exclusive offers.3️⃣ Analyze behaviors and touchpoints• Observe key systems: core, meta, etc.• Track streamers and community activity.• Check top items for awareness/purchases.4️⃣ Map the player journey stages• Awareness: Buzz from gameplay & socials.• Consideration: Reviews & personal offers.• Purchase: Easy checkout & seamless flow.• Usage: Impact on gameplay & recognition.5️⃣ Validate and refine your map• Test it with player actions and feedback.• Align it with KPIs like retention rates.• Keep evolving as the game grows.❗Things […]

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Mistakes New Game Devs Make

Mistakes New Game Devs Make Building a game isn't just about release.It's about avoiding the issues that kill it.Here’s where beginners go wrong:1. They think ideation is all that matters. ↳ Sure, a great concept is key. ↳ But it’s just the start of the journey.2. They underestimate Post-Production. ↳ This isn’t a casual polish phase. ↳ It’s about final fixes and tuning.3. Live Ops? Totally overlooked. ↳ Continuous updates are a must. ↳ Player retention is built over time.4. They skip on player feedback. ↳ Feedback isn’t a “nice to have” ↳ It’s essential to polish, balance, improve.If you’re not ready for every stage,you’re not ready to keep your game alive.Mistakes in planning cost more than time.In games, they cost players.

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Are you interested in Game Development?

Are you interested in game development?From where should you start? 🤔 I've got a quirky fix for this!Ever tried picking a game profession...by playing a game?You’re just a few easy questions away.Warning: May contain humor, sarcasm, cynicism and typos.Funny enough, I followed the path of 'Do you like to be alone'.Ended up as a Voice Actor. 🤷‍♂️I mean, come on, really? 😂So, let's flip the script.What's your profession?Let's game-ify this choice!

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