Data Analysis Automation

It is no secret that UA teams are likely to shrink in the coming year. While advertising budgets are increasing again, repetitive tasks are being replaced by Automation with the help of AI, saving hours of work. ⏱️ It allows UA specialists to become generalists again and those who adapt will thrive. Check the slides below 👇 I’ve added an incredibly simple setup to get automated UA performance reports directly in Slack: using just Zapier (...or Make/n8n) + Google Sheets + ChatGPT.

Richard Kos April 1

Journal

Custom Store Listing for World Eternal Online

We did a super fun creative test with Core Loop for World Eternal Online. The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.To bring it all to life, we leaned heavily on AI:🧠 ChatGPT helped us write character prompts🎨 Midjourney turned those into awesome character designs🎥 Pika, Kling and Creatify helped animate everything into ad-ready creativesBut it didn’t stop there.We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.The result? Two totally different visual vibes. Two different types of players. Tons of insights for further […]

Richard Kos March 27

Journal

Unlocking key insights in the Slots Genre

🎰 Unlocking key insights in the Slots Genre! Our latest deep dive into the performance of top slots titles reveals key trends and growth drivers in this thriving genre. Here are some highlights from:📊 Top Titles:SciPlay: Jackpot PartyProduct Madness 📱🎮: Lightning LinkPlaytika: SlotomaniaDoubleDown Interactive: DoubleDown CasinoSpinX Games Limited: Jackpot WorldCheck out the report highlights in the carousel below to learn about: 👇📉 Download Trends📱 Platform Performance📈 User Engagement🔄 Retention Rates👥 Audience Insights🎨 Top Creative ThemesVia: Gaming GrowthNumbers by: Apptica

Richard Kos October 16

Journal

Create Stunning Statics with Midjouney

Create Stunning Statics with Midjouney for Web 👇 Here's how to use Midjourney in 3 key Aspect Ratios (16:9, 1:1, 9:16):1️⃣ Set Up Midjourney2️⃣ Use Image as Reference 3️⃣ Craft the Perfect Prompt4️⃣ Upscale & Change Aspect Ratios5️⃣ Add Text & CTA🔁 Iterate & Test👉 The full blogpost is in the commentsvia: Gaming Growth

Richard Kos September 20

Journal

How UA 🤝 Product collaboration drives growth?

🧩 Collaboration between UA and Product teams is key to success at every stage of Game Development. Product teams can benefit from UA by gaining insights through Market Research, A/B tests, Technical Tests etc.Swipe below for the UA Roles and how Product/UA work hand-in-hand throughout these phases:🔍 Concepting Phase🚀 Development Phase🎯 Launch Phase📈 Growth Phase For every studio – the collaboration between User Acquisition (UA) and Product is essential to achieve success. By aligning UA strategies with product development goals, studios can create games that identify potential issues early on, meet player needs, and thrive in the market. This blog explores the UA roles in each phase of development and how UA can support product development throughout every phase. Include UA from day one It’s a common misconception that UA efforts only start when a game is ready to launch. […]

Richard Kos September 12

Journal

Conversion Window for GoogleAds UAC Campaigns

Set the right Conversion Window for your GoogleAds UAC campaigns:👇 Are you leveraging the right attribution window for your In App Purchases? While the default 30-day post-click window works for many, shortening it might offer you some benefits:🔄 Faster feedback loop📈 Reduced fluctuations in ROAS🎯 Improved attribution accuracyA/B test a shorter window to see how it performs for you. As always - keep testing and iterating! Shorter Window Identifying Duplicate-Import-Create

Richard Kos September 7

Journal

Unlocking Insights in Match-3 Games

Curious to learn how top Match-3 games perform in a highly competitive market? Whether you're developing games or just passionate about the industry, understanding the key metrics and trends can make a huge difference.💡 Check out our latest insights into top Match-3 games like Candy Crush Saga, Royal Match, and others.🌍 Download and Revenue distribution across different regions📊 Retention Rates from Day 1 to Day 30⏱️ Average session lengths and daily engagement🎁 Common game features that drive user retention Average Install Distribution in T1 Countries Downloads in USA How About Other Countries? Retention? User Engagement? IAP vs. IAA Daily Login Reward Collectibles in the Game Events Competition Numbers by Sensor TowerVia Gaming Growth

Richard Kos August 22

Journal

Create new Creatives Winners on Meta

📈 Testing Creatives effectively is the key to scaling your mobile game campaigns. 1️⃣ Run Creative Tests in a separate Ad Account2️⃣ Add your Best Creative as a benchmark and 5 - 10 new Creative Concepts to a new campaign3️⃣ Set Custom Rules for each Creative with at least 100 conversions or 10K Impressions depending on your goals4️⃣ Run the campaign in your best-performing countries5️⃣ Add the Creative winners to your BAU Campaign and continue to iterate on them via: Gaming Growth

Richard Kos August 19

Richard Kos

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription