WTF Are These 3 Battle Pass Things
When I wrote, Economics of Battle Pass Are Broken. Letโs Fix It in 2o21, I argued that designers needed to play with ADMC (average daily monetization cap) to transform the pass from an engagement to a monetization vertical. Since then, every subsequent โinnovationโ has been a creative exercise in price increases. Fortnite realized this long ago, which is why the direct store has ballooned in content and uses โthe vaultโ to sell past pass-specific content; the 67% direct store, 33% battle pass revenue split leaked from the 2012 Epic v. Apple trial likely skews harder direct store since. Two Options: d or fc In the original model, increasing spend depth may be achieved by decreasing dd or the pass length, thereby shipping more passes over a given period. averagedailymonetizationcap=Nโi=1(yi)+fcdaveragedailymonetizationcap=โi=1N(yi)+fcd Mobile games mastered this in months, using low marginal cost, fractionalized, and storable content (currencies! resources!). For example, this was the exact strategy Marvel Snap […]
