Reasons to Sell Your Game

When does it make sense to sell your mobile game, and when doesn't it? ✅ You're eager to start a new project, but your current game requires too much ongoing attention.✅ You need capital for future projects but want to avoid the complexities of raising funds from VCs.✅ You've maxed out your capacity and resources to scale the game further.❌ You're feeling pressure from your personal life or conflicts with partners.❌ Your game has been neglected, with a shrinking user base and declining profits.

Peter Fodor September 2

Journal

Is your top-performing ad aligned with FTUE in the game?

Is your top-performing ad aligned with the first-time user experience in the game? During the diagnostic phase of our engagements, we too often find little to no connection between these two crucial touchpoints. This disconnect can lead to poor Day 1 retention and an unfavorable LTV-CAC ratio.Luckily, making changes to the onboarding process is typically one of the easiest ways to address these issues. Be sure to review your funnel and ensure you aren't losing the users you’ve invested so much in acquiring.

Peter Fodor August 30

Journal

Custom Product Pages: Tailor your App Store Content

Custom Product Pages are a great way to tailor your app store content for different audiences. Here are 5 practical use cases to maximize the benefits of CPPs:🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.

Peter Fodor August 26

Journal

It’s surprising how often I see basic ASO mistakes

Search Optimization essentials, one might say. Yet, it's surprising how often I see basic ASO mistakes among our clients. Here's a quick reminder:1. Avoid keyword repetition; it can harm your ranking.2. Remove spaces between keywords in the keyword field.3. Use all 100 characters available in the keyword field.4. Place the most important keywords at the beginning of the keyword field.5. Remove low-volume keywords and those where the game ranks poorly (shown in blue).6. Use all available space in the Subtitle.7. Focus on relevant keywords and avoid broad ones where you rarely rank high.💡PRO TIP: Don’t expect too much from Search Optimization for games, especially casual ones. It tends to be less impactful. Instead, focus your efforts on improving the conversion rate.

Peter Fodor August 19

Journal

What makes a great hook for a mobile ad?

What makes a great hook for a mobile ad? 1. Be direct: Capture attention within the first 2 seconds by making your message crystal clear.2. Add movement: Whether it's fast and dynamic or slow and hypnotic, the movement draws the eye and keeps viewers engaged.3. Evoke curiosity: Leave viewers with no choice but to continue watching by sparking their curiosity.4. Play with emotions: Use humor, shock, or surprise to create memorable moments. A well-placed WTF moment can be incredibly effective.5. Utilize all tools: Combine visuals with audio, sound effects, voice-overs, and bold titles to create a multi-sensory experience that captivates your audience.

Peter Fodor August 12

Journal

Overcoming the Mobile Ad Failure Rate with AI

Did you know that 85-95% of mobile ads fail? This high failure rate indicates that most new ad concepts struggle to become top performers. If an ad isn't the best performer, it will stop getting impressions very quickly—in some cases, as little as a few hundred or a few thousand impressions. Yet, some ads, as if sprinkled with magic, continue to perform for weeks or months, spending a tremendous amount of money. Source: Consumer Acquisition There is no changing the failure or success rate. The only thing you can do is come up with a mechanism for incubating new ideas. We hypothesize that AI can help you take your best-performing videos and keep them alive longer. Leveraging AI Components to Keep Winning Ads Alive UA managers are unique; they deal with minutiae all day and excel at it. By […]

Peter Fodor August 7

Journal

Creativity with AI: 3 Insights from a Creative Strategist

As a non-native English speaker, I started using AI to check my grammar when I moved to an international work environment. Initially, I was so nervous that I paid for a ChatGPT account to double-check every sentence. Curiosity eventually got the best of me and I began using GPT more extensively, making it my everyday tool. As a Creative Strategist, I currently use AI to search for information in languages other than English, write summaries, generate reference images, role-play with personas of the target audience, and so much more. But when a certain tab is open during your entire workday, it’s inevitable to stumble upon the walls that stop you from getting the results you want. Here are three of my main learnings about AI’s capabilities, and its limitations. 1. Using AI for structured content can be a challenge. Time […]

Peter Fodor July 29

Journal

Time to refresh your game’s creative strategy?

From my experience, there are five key signs that it may be time to refresh your game's creative strategy: 1. No creative executions bring significant uplift.2. The top of the funnel deteriorates while in-game retention and monetization perform well.3. New competition in the market attracts a similar audience.4. The creative theme has become outdated over time.5. The product has evolved, but communication does not reflect this evolution.➡ Revamping your creative strategy can be a major turning point. For example, when Futureplay Games rebranded its Merge Gardens title, they saw remarkable results: a 1000% increase in downloads, a doubling of player retention, and a top 100 grossing position on Android in the US. 🤯

Peter Fodor July 8

Journal

Have you heard of the Four Quadrants of Knowledge?

Have you heard of the Four Quadrants of Knowledge?💡 Typically, prospects come to us in the top right quadrant, seeking solutions they know they don't know how to solve, like "I don't know how to scale my user base."However, the GamePlan™ diagnostic is designed to uncover the unknowns in the lower right quadrant: solutions they don't know they don't know how to solve.Staying in the top right risks missing fundamental upstream issues that can lead to lower ROI growth activities.GamePlan™ manages this risk by revealing these blind spots, ensuring a higher return on investment for your growth efforts.

Peter Fodor July 1

Journal

Key Considerations When Creating New Games in 2024

Great game design is not enough to build a sustainable studio in 2024. The critical question today is, “Are there enough people willing to pay for it?”The answer to this should be a combination of:👯 Market size📈 Expected ARPU and CPI🦄 How you will differentiate yourselfOnly once you know there’s a specific audience that is big enough, financially accessible, and interested in the intended product you are about to create should you proceed with its development.

Peter Fodor June 3

Journal

The Real Issue with AI Prompting (Not What You Think)

The internet is flooded with generative AI prompt courses and libraries. Numerous “experts” claim this skill set will soon be highly sought after. I think that’s BS. Here are two major reasons why I don’t believe this: 1. Prompting is Not Natural The necessity to write a prompt in a certain structure is a very temporary phase of technology. Do you know anyone who uses sophisticated queries in Google? I guess not, because smart engineers figured out how to present relevant results based on very simple natural language. Prompting courses will become obsolete before you can blink as the technology will become more human-centric. To prove my point, just check the newest ChatGPT 4o, which allows great and near real-time natural voice conversation. Midjourney prompting in Discord is also a very nerdy and temporary interface which, I bet, will change […]

Peter Fodor May 27

Peter Fodor

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