Peter Fodor

As a non-native English speaker, I started using AI to check my grammar when I moved to an international work environment. Initially, I was so nervous that I paid for a ChatGPT account to double-check every sentence. Curiosity eventually got the best of me and I began using GPT more extensively, making it my everyday tool. As a Creative Strategist, I currently use AI to search for information in languages other than English, write summaries, generate reference images, role-play with personas of the target audience, and so much more. But when a certain tab is open during your entire workday, it’s inevitable to stumble upon the walls that stop you from getting the results you want. Here are three of my main learnings about AI’s capabilities, and its limitations. 1. Using AI for structured content can be a challenge. Time […]

From my experience, there are five key signs that it may be time to refresh your game's creative strategy: 1. No creative executions bring significant uplift.2. The top of the funnel deteriorates while in-game retention and monetization perform well.3. New competition in the market attracts a similar audience.4. The creative theme has become outdated over time.5. The product has evolved, but communication does not reflect this evolution.➡ Revamping your creative strategy can be a major turning point. For example, when Futureplay Games rebranded its Merge Gardens title, they saw remarkable results: a 1000% increase in downloads, a doubling of player retention, and a top 100 grossing position on Android in the US. 🤯

Have you heard of the Four Quadrants of Knowledge?💡 Typically, prospects come to us in the top right quadrant, seeking solutions they know they don't know how to solve, like "I don't know how to scale my user base."However, the GamePlan™ diagnostic is designed to uncover the unknowns in the lower right quadrant: solutions they don't know they don't know how to solve.Staying in the top right risks missing fundamental upstream issues that can lead to lower ROI growth activities.GamePlan™ manages this risk by revealing these blind spots, ensuring a higher return on investment for your growth efforts.

Great game design is not enough to build a sustainable studio in 2024. The critical question today is, “Are there enough people willing to pay for it?”The answer to this should be a combination of:👯 Market size📈 Expected ARPU and CPI🦄 How you will differentiate yourselfOnly once you know there’s a specific audience that is big enough, financially accessible, and interested in the intended product you are about to create should you proceed with its development.

The internet is flooded with generative AI prompt courses and libraries. Numerous “experts” claim this skill set will soon be highly sought after. I think that’s BS. Here are two major reasons why I don’t believe this: 1. Prompting is Not Natural The necessity to write a prompt in a certain structure is a very temporary phase of technology. Do you know anyone who uses sophisticated queries in Google? I guess not, because smart engineers figured out how to present relevant results based on very simple natural language. Prompting courses will become obsolete before you can blink as the technology will become more human-centric. To prove my point, just check the newest ChatGPT 4o, which allows great and near real-time natural voice conversation. Midjourney prompting in Discord is also a very nerdy and temporary interface which, I bet, will change […]