Peter Fodor

If you’ve already been running creatives in campaigns, you should, in theory, have some data that can offer valuable insights to help shape your creative strategy. Here's how you can leverage that data:1. Assess Ad Spend PotentialMachine learning can predict success pretty damn fast. Look for ads that scale well and stay relevant. If an ad consistently attracts spend, it's likely resonating with your audience.2. Evaluate CTR & IPMCTR and IPM show how well your ad’s initial hook resonates with your target audience and its effectiveness in driving results.3. Analyze ROASROAS helps ensure your ads reach the right audience—those who will engage with your game. Monitor this from day 1 to day 30 for a complete picture.4. Check Hook RateThe hook rate reveals how many viewers watch past the first 3 seconds. A low hook rate might mean your ad […]

When selling your game, watch out for common pitfalls that can jeopardize the deal and hurt your chances of success. Here are three of the most common mistakes that you can avoid to ensure a smoother, more secure sale:1. Sharing data too early. Validate buyers' intentions before granting access, as some may just be fishing for data.2. Transferring funds prematurely. Always use secure methods like escrow services to protect your transaction.3. Stopping UA efforts. Maintain metrics even after listing the game to keep it attractive to buyers.It's also important not to test new features or make significant changes to your game during the sale process. You don’t know how these changes will affect your conversion funnel and decrease the game’s valuation!

This pyramid represents a structured approach to building your creative strategy. At the base of the pyramid, the quickest way to boost performance is by replicating what’s already working for competitors. ⚠ But these creatives often have a short lifespan because they are easily copied and require rapid refreshing.To achieve long-term success, it's crucial to incorporate varying levels of experimentation, as seen at the top of the pyramid. This approach helps identify fresh, lasting winners that can sustain performance over time.

What makes a great hook for a mobile ad? 1. Be direct: Capture attention within the first 2 seconds by making your message crystal clear.2. Add movement: Whether it's fast and dynamic or slow and hypnotic, the movement draws the eye and keeps viewers engaged.3. Evoke curiosity: Leave viewers with no choice but to continue watching by sparking their curiosity.4. Play with emotions: Use humor, shock, or surprise to create memorable moments. A well-placed WTF moment can be incredibly effective.5. Utilize all tools: Combine visuals with audio, sound effects, voice-overs, and bold titles to create a multi-sensory experience that captivates your audience.