Increased Holiday Events And Sales In Games

To amplify this festive spirit, introduce an element of enchantment and the chance to perform a good deed. Consider offering players an 𝐞𝐜𝐨 𝐫𝐞𝐰𝐚𝐫𝐝 from Dots.eco. Players can plant trees, save baby sea turtles and many more environmental activities in the real-world as part of the game experience.The Advent Calendar, popular not just at Christmas but for various holidays, presents a prime opportunity to integrate eco-rewards. Benefits of Advent Calendars Retention By offering daily surprises, players are encouraged to return, enhancing game retention.Engagement Boost involvement with the main gameplay and events. Offering limited-time boosters and event-specific currency can deepen user engagement and prolong gaming sessions.Monetization Choose the monetization methods that are optimal for your game’s audience: Incorporate special discount offers within the advent calendar as an additional incentive. Add a place at the bottom of the calendar for special offers […]

Oxana Fomina November 27

Journal

Win Streak Offer In Candy Crush Saga By King

The offer has appeared in the game. It opens when the player loses the maximum permanent streak bonus, allowing the player to save their maximum permanent streak bonus for premium currency. Monetization 𝐀 𝐧𝐞𝐰 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞 𝐚 𝐩𝐥𝐚𝐲𝐞𝐫. Players invest considerable effort to attain the highest streak bonus, a milestone they value greatly. The likelihood of players spending money to maintain this status symbol is increased, seeing it as a worthwhile investment to safeguard their progress. Engagement The loss of a streak often leads to the end of a gaming session. However, with the Win Streak Offer, players are more inclined to continue playing, perceiving the purchase as a second wind—a lifeline that keeps them engaged.Match-3 games frequently incorporate streak mechanics, compelling players to clear levels consecutively without defeat. The three primary streak formats—streak-rewards, streak-location, and streak-tournament—encourage the use of extra moves and […]

Oxana Fomina November 14

Journal

How Monopoly GO Leverages Coin Master’s Live Ops Strategies

𝐄𝐚𝐫𝐥𝐲 𝐄𝐯𝐞𝐧𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 Monopoly Go allows players to participate in events from the start, offering free dice, reducing early player drop-off. 24-𝐡𝐨𝐮𝐫 𝐓𝐨𝐮𝐫𝐧𝐚𝐦𝐞𝐧𝐭𝐬 Unlike Coin Master’s 6-hour tournaments, Monopoly Go’s day-long events encourage players to return multiple times during the day to secure rewards and positions. 𝐁𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐄𝐯𝐞𝐧𝐭 𝐂𝐲𝐜𝐥𝐞 Monopoly Go alternates between easy and hard challenges, maintaining player interest, whereas Coin Master toughens events for paying players. 𝐁𝐨𝐧𝐮𝐬 𝐄𝐯𝐞𝐧𝐭𝐬 Monopoly Go utilizes short-term bonus events, offering time-limited advantages and keeping players engaged. 𝐅𝐫𝐢𝐞𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 With co-op events where friends work towards common goals, Monopoly Go encourages deeper player engagement.By examining top-performing games, developers can blend mechanics, events, offers, and gameplay to optimize their game strategy and boost initial profits.

Oxana Fomina October 30

Journal

Unlocking Success In Monopoly GO: First Purchases

Mastering The Art Of First Purchases And Personalized Offers! An outstanding strategy for initiating the first transaction in the Monopoly GO game involves taking advantage of a unique opportunity. As players step into the in-game store, they are greeted with a special bonus applicable to their inaugural purchase of any rolls available. This serves as a catalyst for transforming various player profiles into paying customers right from their initial transaction. Moreover, this initial purchase sets the stage for tailoring future offers to align with each player's specific preferences based on their maiden purchase.Additionally, a gift becomes accessible in the store every 8 hours, fostering the habit of daily store visits and enabling players to explore new, enticing offers consistently.

Oxana Fomina October 16

Journal

Boosting Monetization: Season Pass In Candy Crush Soda Saga

Candy Crush Soda Saga by King now offers players a new version of the season pass, allowing them to choose a paid pass that best suits their level of involvement and participation in the game. Monetization The introduction of the new season pass option enhances monetization for the developer. Previously, players had only one fixed option, paying $5.99 for rewards upon completing eight stages. However, with the new system, players can earn more rewards by actively participating in the game. Now they can choose seasonal pass with 7, 14, and 21 stages. Price starts from $4.99 to $12.99𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 By offering various tiers of season passes based on player activity, the average spending in the game is expected to rise. Players who are more engaged and committed to completing more stages will naturally invest more in the game […]

Oxana Fomina August 28

Journal

Mobile Game Web Shops Analysis

Analyzing the web shops of various games, I divided them into three types: 1. Simple2. Feature Oriented3. Web Shop As Part Of A Unified Monetization Strategy Supercell Web shop I attributed to the second type of web shop. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐭𝐢𝐨𝐧 ● 𝐀𝐧 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐟𝐟𝐞𝐫 for the features that are in demand (Diamond and Gold Pass).● 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐫𝐢𝐜𝐬. The monetization event is updated in the game on a monthly basis. Buying a special offer with access to such monetization event at a bargain price will motivate users to actively participate in the game in order to progress through the stages and receive prizes for a long time.𝐃𝐢𝐬𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 ● 𝐏𝐥𝐚𝐲𝐞𝐫𝐬’ 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬. Currently, only players from certain countries can make purchases on the web shop.● 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐩𝐫𝐢𝐜𝐞 𝐫𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧. To […]

Oxana Fomina July 24

Journal

Boosting Virality with Irresistible Free Subscriptions

Empires & Puzzles Game by Zynga has an innovative approach to attracting new users and increasing the virality. Through friend invitations, players can obtain a subscription! By inviting friends to join the adventure and helping them reach level 10, the inviting player unlocks an exciting reward—a subscription to elevate their gaming experience. The more friends the player invites, the longer his subscription duration becomes, with a staggering potential of 120 days of free subscription. Engagement Milestone determination. The new user must reach level 10. Determine what level a new player needs to reach in your game to understand the benefits of the game and be more likely to stay in it. Reaching this milestone allows players to fully grasp the game's benefits, making them more likely to remain actively involved and committed to the experience. Retention Retaining existing users becomes […]

Oxana Fomina July 17

Journal

Increase Revenue and Conversions with Non-Standard Offers

The non-standard offer is strategically crafted to increase the average check and conversion, helping to unlock higher revenue potential. A great example of the non-standard offer from the game Spades Plus by Zynga. This exclusive non-standard offer is designed to drive maximum engagement, capitalize on FOMO (Fear Of Missing Out), and optimize pricing strategies to maximize conversions. Monetization ✅ Increase in the average check✅ Increased conversion to dolphin and whale✅ FOMO The player has only 30 seconds to decide✅ Offer strategically appears during these high-activity periods, enabling to tap into the enthusiasm and desire for maximum enjoyment. Capture players' attention when they are most likely to engage and spend in your game.✅ The data-driven approach ensures that the price of our non-standard offers is expertly calculated to optimize conversions. While the amount of in-game currency and discount percentage remains constant, […]

Oxana Fomina July 3

Journal

Strategy To Convert Non-Paying Users Into Paying Customers

A great example of the ultimate shortcut to converting non-paying users into loyal customers is in the game Gardenscapes by Playrix! As soon as players enter the game, a captivating coupon window emerges, instantly increasing their premium currency upon any purchase from the in-game store. With a single tap on the Use button, players activate the coupon, which remains available throughout their gaming journey. This limited-time offer is available for 2 days only! It's important to note that the offer timer commences from the moment the coupon window opens, ensuring ample time for players to seize the opportunity, even if they choose to use the coupon later.

Oxana Fomina June 12

Journal

Interesting Example Of Survivorship Bias In Live Ops

The new event where the player gets a reward multiplier for clearing levels on the 1st attempt has been introduced to Project Makeover. The event appeared in the game only once and has never been repeated. At the same time, similar events are actively used in games such as Homescapes and Matchington Mansion. When you are planning an event, it is important to study not only successful cases of its use, but also cases where the event did not lead to the desired results. Survivorship bias is a type of systematic selection error when there is a lot of data for one group of objects (conditionally called “survivors”) and practically no data for the other (“dead”). As a result, researchers try to look for commonalities among the "survivors" and lose sight of the fact that no less important information is […]

Oxana Fomina June 1

Journal

Toon Blast Live Ops: Piggy Bank for FREE!

Mindblowing event in Toon Blast, Coin Shower! The game has an event with the Piggy Bank mechanic. It would seem that everything is as usual—the player goes through the levels, accumulates currency in the piggy bank, and opens it when a sufficient amount of in-game currency is accumulated. So what's so special about it? The accumulated currency goes to the player for free. Engagement The player needs to earn a minimum of 100 coins and a maximum of 200 coins to break the piggy bank. For completing each level, the player receives five coins, which means that in 24 hours (the duration of the event), the player needs to go through 20-40 levels. This leads to an increase in the length and frequency of sessions. Monetization The player spends more to complete levels than they get. To pass so many […]

Oxana Fomina May 29

Journal

Increase Player Engagement, Retention, And Monetization?

This approach can help to increase player engagement, retention, and monetization by providing new content and features in the best possible way. Let's analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation. According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast's revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.The following features of Toon Blast's live-ops strategy, in my opinion, contribute to more effective user monetization:1. 𝐓𝐡𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐞𝐯𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐠𝐚𝐦𝐞 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Toon Blast offers a mini-game event and a separate gameplay event, both of which […]

Oxana Fomina April 24

Oxana Fomina

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