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Oxana Fomina

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Unlocking Success In Monopoly GO: First Purchases

Mastering The Art Of First Purchases And Personalized Offers! An outstanding strategy for initiating the first transaction in the Monopoly GO game involves taking advantage of a unique opportunity. As players step into the in-game store, they are greeted with a special bonus applicable to their inaugural purchase of any rolls available. This serves as a catalyst for transforming various player profiles into paying customers right from their initial transaction. Moreover, this initial purchase sets the stage for tailoring future offers to align with each player's specific preferences based on their maiden purchase.Additionally, a gift becomes accessible in the store every 8 hours, fostering the habit of daily store visits and enabling players to explore new, enticing offers consistently.

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Boosting Monetization: Season Pass In Candy Crush Soda Saga

Candy Crush Soda Saga by King now offers players a new version of the season pass, allowing them to choose a paid pass that best suits their level of involvement and participation in the game. Monetization The introduction of the new season pass option enhances monetization for the developer. Previously, players had only one fixed option, paying $5.99 for rewards upon completing eight stages. However, with the new system, players can earn more rewards by actively participating in the game. Now they can choose seasonal pass with 7, 14, and 21 stages. Price starts from $4.99 to $12.99๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ข๐ง๐  ๐ญ๐ก๐ž ๐จ๐ฏ๐ž๐ซ๐š๐ฅ๐ฅ ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž By offering various tiers of season passes based on player activity, the average spending in the game is expected to rise. Players who are more engaged and committed to completing more stages will naturally invest more in the game […]

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Mobile Game Web Shops Analysis

Analyzing the web shops of various games, I divided them into three types: 1. Simple2. Feature Oriented3. Web Shop As Part Of A Unified Monetization Strategy Supercell Web shop I attributed to the second type of web shop. ๐๐ž๐ง๐ž๐Ÿ๐ข๐ญ๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐จ๐ฉ๐ญ๐ข๐จ๐ง โ— ๐€๐ง ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐จ๐Ÿ๐Ÿ๐ž๐ซ for the features that are in demand (Diamond and Gold Pass).โ— ๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ข๐ง๐  ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐ซ๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ. The monetization event is updated in the game on a monthly basis. Buying a special offer with access to such monetization event at a bargain price will motivate users to actively participate in the game in order to progress through the stages and receive prizes for a long time.๐ƒ๐ข๐ฌ๐š๐๐ฏ๐š๐ง๐ญ๐š๐ ๐ž๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง โ— ๐๐ฅ๐š๐ฒ๐ž๐ซ๐ฌโ€™ ๐ฅ๐จ๐œ๐š๐ญ๐ข๐จ๐ง ๐ซ๐ž๐ฌ๐ญ๐ซ๐ข๐œ๐ญ๐ข๐จ๐ง๐ฌ. Currently, only players from certain countries can make purchases on the web shop.โ— ๐‹๐š๐œ๐ค ๐จ๐Ÿ ๐ฏ๐ข๐ฌ๐ฎ๐š๐ฅ ๐œ๐จ๐ง๐Ÿ๐ข๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ฉ๐ซ๐ข๐œ๐ž ๐ซ๐ž๐๐ฎ๐œ๐ญ๐ข๐จ๐ง. To […]

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Boosting Virality with Irresistible Free Subscriptions

Empires & Puzzles Game by Zynga has an innovative approach to attracting new users and increasing the virality. Through friend invitations, players can obtain a subscription! By inviting friends to join the adventure and helping them reach level 10, the inviting player unlocks an exciting rewardโ€”a subscription to elevate their gaming experience. The more friends the player invites, the longer his subscription duration becomes, with a staggering potential of 120 days of free subscription. Engagement Milestone determination. The new user must reach level 10. Determine what level a new player needs to reach in your game to understand the benefits of the game and be more likely to stay in it. Reaching this milestone allows players to fully grasp the game's benefits, making them more likely to remain actively involved and committed to the experience. Retention Retaining existing users becomes […]

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Increase Revenue and Conversions with Non-Standard Offers

The non-standard offer is strategically crafted to increase the average check and conversion, helping to unlock higher revenue potential. A great example of the non-standard offer from the game Spades Plus by Zynga. This exclusive non-standard offer is designed to drive maximum engagement, capitalize on FOMO (Fear Of Missing Out), and optimize pricing strategies to maximize conversions. Monetization โœ… Increase in the average checkโœ… Increased conversion to dolphin and whaleโœ… FOMO The player has only 30 seconds to decideโœ… Offer strategically appears during these high-activity periods, enabling to tap into the enthusiasm and desire for maximum enjoyment. Capture players' attention when they are most likely to engage and spend in your game.โœ… The data-driven approach ensures that the price of our non-standard offers is expertly calculated to optimize conversions. While the amount of in-game currency and discount percentage remains constant, […]

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Strategy To Convert Non-Paying Users Into Paying Customers

A great example of the ultimate shortcut to converting non-paying users into loyal customers is in the game Gardenscapes by Playrix! As soon as players enter the game, a captivating coupon window emerges, instantly increasing their premium currency upon any purchase from the in-game store. With a single tap on the Use button, players activate the coupon, which remains available throughout their gaming journey. This limited-time offer is available for 2 days only! It's important to note that the offer timer commences from the moment the coupon window opens, ensuring ample time for players to seize the opportunity, even if they choose to use the coupon later.

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Interesting Example Of Survivorship Bias In Live Ops

The new event where the player gets a reward multiplier for clearing levels on the 1st attempt has been introduced to Project Makeover. The event appeared in the game only once and has never been repeated. At the same time, similar events are actively used in games such as Homescapes and Matchington Mansion. When you are planning an event, it is important to study not only successful cases of its use, but also cases where the event did not lead to the desired results. Survivorship bias is a type of systematic selection error when there is a lot of data for one group of objects (conditionally called โ€œsurvivorsโ€) and practically no data for the other (โ€œdeadโ€). As a result, researchers try to look for commonalities among the "survivors" and lose sight of the fact that no less important information is […]

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Toon Blast Live Ops: Piggy Bank for FREE!

Mindblowing event in Toon Blast, Coin Shower! The game has an event with the Piggy Bank mechanic. It would seem that everything is as usualโ€”the player goes through the levels, accumulates currency in the piggy bank, and opens it when a sufficient amount of in-game currency is accumulated. So what's so special about it? The accumulated currency goes to the player for free. Engagement The player needs to earn a minimum of 100 coins and a maximum of 200 coins to break the piggy bank. For completing each level, the player receives five coins, which means that in 24 hours (the duration of the event), the player needs to go through 20-40 levels. This leads to an increase in the length and frequency of sessions. Monetization The player spends more to complete levels than they get. To pass so many […]

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Increase Player Engagement, Retention, And Monetization?

This approach can help to increase player engagement,ย  retention, and monetization by providing new content and features in the best possible way. Let's analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation. According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast's revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.The following features of Toon Blast's live-ops strategy, in my opinion, contribute to more effective user monetization:1. ๐“๐ก๐ž ๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐œ๐ž ๐จ๐Ÿ ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ ๐ญ๐ฒ๐ฉ๐ž๐ฌ ๐จ๐Ÿ ๐ž๐ฏ๐ž๐ง๐ญ๐ฌ ๐ญ๐ก๐š๐ญ ๐๐ซ๐ข๐ฏ๐ž ๐ ๐š๐ฆ๐ž ๐ฆ๐จ๐ง๐ž๐ญ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง. Toon Blast offers a mini-game event and a separate gameplay event, both of which […]

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Boosting Game Virality with Innovative Prize Draws

Game companies are constantly innovating with various mechanics to boost the viral appeal of their games. With the pressing need to optimize their budgets for user acquisition, they have turned to exciting methods. #1 Prize Draw The game Poker Face by Communix implemented a unique event in which a player can win real money by inviting their friends to play the game. The Social Casino games YAHTZEEยฎ With Buddies and Coin Master have had giveaways for inviting friends, but the rewards were given in-game currency. Other Social Casino games have also featured giveaways for inviting friends, but the rewards were never in the form of real money. The prizes were trips in Jackpot Party Casino, Slotomania, VegasSlotsCasino, and POP!Slots. The prizes were gift cards in Solitaire Grand Harvest, Lotsa Slots, and POP! Slots. The prizes were phones and gift cards […]

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Enhancing Game Metrics: Seasonal Pass and Super Boosters

A variety of Seasonal Passes help you increase the gameโ€™s metrics. The new chargeable Super Booster bonus in Homescapes is a part of the Premium Seasonal Pass rewards. A chargeable bonus as an event reward has not yet been provided in any of the popular games of this genre. The developers are adding a Premium prize consisting of several parts to the Season Pass, motivating players to progress through the stages. Benefits of Creating a Season Pass with a Super Booster Bonus as a Premium Prize โžค Motivate to Purchase a Premium Pass The chargeable bonus and its upgrades can only be obtained as part of the paid rewards of the event with a seasonal pass. The upgrade expands the action of the bonus to more levels. This type of reward will motivate players who want to gain an edge […]

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