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Ömer Yakabagi

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Embracer Sells Easybrain for $1.2 Billion

Miniclip has just scored big, acquiring Easybrain—Casual Puzzle Game Giant—for $1.2 billion. This deal not only reshapes Embracer's financials but also cuts their debt down to nearly zero, setting them up with a strong cash position to drive future growth. The acquisition is expected to close in early 2025. Embracer CEO Lars Wingefors highlighted the impact, saying, “Easybrain has been a core part of Embracer for over three years, driving incredible value. As the market shifts, Miniclip is the perfect home for Easybrain to keep leading in the ad-driven mobile gaming scene.” Based in Cyprus, Easybrain is known for its smash-hit casual puzzles like Art Puzzle, Pixel Art, Number Match, and Blockudoku, plus the globally popular Sudoku.com. These titles bring a loyal fanbase to Miniclip’s growing lineup, which already features recent acquisitions like Sybo and FuturLab, giving Miniclip a major […]

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MTG Acquires Plarium for $620M, Adding RAID to Its Portfolio

Aristocrat Leisure has agreed to sell Mobile Game Studio Plarium to MTG (Modern Times Group) for up to $820M, shifting focus to real-money gaming. The deal includes $620M upfront and up to $200M based on financial targets from 2025 to 2028. Who's MTG? Modern Times Group is an international Gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. Portfolio? MTG’s portfolio is stacked with powerhouses like InnoGames, Hutch, PlaySimple, SnowPrint, Ninja Kiwi, alongside its dynamic VC Fund. How about Plarium? MTG’s acquisition of Plarium for $620M marks a pivotal moment in the mobile gaming industry, elevating MTG as a top-tier mobile gaming leader with a combined revenue surpassing $1.1 billion and an EBITDA over $277M. This acquisition brings RAID: Shadow Legends, an iconic mid-core RPG with a substantial […]

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Playstudios to Cut 30% of Workforce: 200+ Layoffs Ahead

Playstudios, a game studio that runs online and mobile social games, is planning to reduce its workforce by about 30%, which will impact over 200 employees. This cutback is part of a reorganization plan aimed at saving up to $30M each year. Playstudios expects to spend between $14 million and $16 million, mostly for employee transition and severance costs. The company anticipates most of these layoffs will be completed by the end of this quarter. At the end of 2023, Playstudios reported having 697 full-time and 13 part-time employees across eight countries. After this announcement, Playstudios' stock dropped by 4.3% to $1.32 in after-hours trading. This reorganization news follows a disappointing third quarter, where Playstudios reported a loss of $3.1 million (or 2 cents per share), compared to a profit of $3.8 million (or 3 cents per share) during the […]

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Mobile Game Leaders: October 2024

Global Leaderboard Major Differences: Top Studios: Azur Games remains in the top position but experienced a drop in downloads from 105 million in September to 99M in October. VOODOO moved to 2nd place in October, surpassing SayGames, with an increase in downloads from 62 to 73 million. New Players in the October List: Rocket Succeed Together: This studio entered the top 10, taking the 10th position in October with 39 million downloads, replacing Bravestars. XGame Global: Ranked 17th in October, a new addition. Mini Games: Calm & Relax carried! Hungry Studio: Entered the rankings in 19th place in October, replacing JindoBlu in September. Hypercasual Rankings Out of 132,000 Creatives on iOS Top GEOs by Impression U.S: 40% Japan: 7% U.K: 7% Australia: 5% France: 5% Canada: 5% Top Ad Networks by Impression Unity: 34% Fyber: 27% Facebook: 22% YouTube: 14% […]

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Supercell Acquires Space Ape Games

Supercell Acquires Space Ape, Launching London Office by Spring 2025 Supercell has completed its acquisition of Space Ape, which will become the company’s first official London office by spring 2025. The Finnish developer confirmed, “Space Ape will now be part of Supercell rather than operate independently.” ‘Supercell London’ will join existing studios in Helsinki, Shanghai, San Francisco, and Seoul. Supercell previously acquired 62%, a majority stake in Space Ape in 2017, increasing it to 75% in 2022 with a $37 million investment. Currently, Space Ape is collaborating with Supercell on Hay Day and previously launched Boom Beach Frontlines, a spin-off discontinued in 2022. Supercell CEO Ilkka Paananen expressed excitement over the move, saying, “By joining forces with Space Ape, we’re strengthening our teams and expanding our mission to create memorable games people love to play for years.” Space Ape CEO […]

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Mobile Gaming World: Finland

What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather all these data and insights together, BIG THANKS to Joakim, Antti, Joni, Jani, Jere, Gus, Veli-Pekka, Neogames, GameCity Kajaani, and IGDA Finland. Appreciate the support! Helsinki was the mobile game start-up capital a decade ago, home to Nokia, Rovio, and Supercell. The scene attracted heavy investment, leading to successes like Fingersoft, Small Giant Games, and Seriously. However, no new hit studios since the 2020s... "We here in Finland, are at a disadvantage - and we're blind to it," Gus said. Finnish Mobile Gaming Scene We all know the giants. How about the data behind? 🦄 » Supercell Clash of Clans, Clash Royale, Hay Day, Squad Busters, and Brawl Stars... So far, Supercell has generated […]

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Mobile Gaming Today: 30

Hey Fam 👾 Mobidictum Istanbul Week! Hit me up if you’re there :) BTW, seen our September Report? Meme of the Week Does anyone like Ads, except for Felix? :)) Mobile Marketing 🧱 Zubov: LEGO & Fortnite 💵 Remiar: ReelShort » Money-printing Machine 🔗 Lancaric: Zipline Hook - Game-Changing Trend 🎯 Dogan: Maximizing CPM Without Losing Players 📊 Slashcev: Top Mobile Casual Games Benchmark Metrics 📈 Fomina: Successful Growth Strategy Behind Dice Dreams 💰 Braberg: Mobile Ad Revenue - Google Admob Mediation 🎨 Kananen: Forming Ads, Creatives, Marketing Messages 🧠 Weiss: Brain games in the top charts? 💡 Fodor: 10 Gaming Creative Takeaways 🧩 Kopelovich: Unpuzzle by HYPERCELL 🔍 Razmakhov: Creative Decode #9 Industry Highlights 🧱 Yakabagi: Turkey Blocks Discord 🗂️ Black: Data Dump Friday; Oct 11th 💥 Vasiuk: 10 Advice to Ruin Your Game 🎁 Farha: Best Free Resources […]

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Mobile Game Leaders: September 2024

Seasonality hit UA hard. Most Publishers saw a dip in downloads as UA budgets get slashed in September. Higher CPI: Competition! E-commerce & Retail brands dominate the market with massive ad budgets, driving CPIs up & up. Shifting User Attention: Holiday Shopping - yaaay! Black Friday & Amazon Prime Days sound cool, right? There we go with the drop in engagement with gaming ads. Lower UA Budget: Q4 is mostly the lowest-budget quarter. Gaming advertisers feel the pinch, having to cut back on UA spending as costs peak. Publisher Response: Many shift focus from new installs to retention and monetization, emphasizing in-game events and promotions. However, TikTok and Meta have rolled out enhanced probabilistic matching features, and these new models are likely to drive ad spend up on these platforms in the coming months. Let's start with New Games & […]

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Turkey Blocks Discord

After access to Instagram, Twitch, KICK, OnlyFans, and Roblox was restricted—though many were later reinstated—Turkey also blocked access to Discord today. Twitch has over 5 million monthly active users (MAU) in Turkey, and it's likely that a large portion of these users are also active on Discord, as it’s common for viewers to join streamers' Discord servers to engage more deeply. A New Day, A New Ban Yes, it's another eventful day in the world of digital platforms in Turkey! According to BTK’s latest statement, a court ruling in Ankara has blocked access to the popular messaging platform Discord. The reason? Allegations that criminals were using it for malicious purposes… But here’s the thing: Discord is not just a chat app. It’s a platform that helps young people explore the tech world, and it's heavily utilized for business, education, and […]

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WOW with Creativity: Top 15 Websites by Gaming Studios

Before all, it's not like Pocket Gamer Awards or so, we're talking about personal taste here. Just lower the expectations 😅 Though, isn't it just weird not many people talk about this? You Think Mobile Gaming = FUN & COOL? Lezgo. 🕺 #1 Illusion Labs In-game moments feel like movie scenes. High-quality visuals - cinematic experience. Potential to DOMINATE if all turned into videos. #2 Gameloft Smooth design with relaxed vibes. Asphalt trailers make you want to race. Flawlessly polished and well-structured. #3 InnoGames Simple design with a surprising twist. Trailer videos are a must-watch. Subtle, but engaging. #4 Scopely Fun, smooth animations with familiar game characters. Engaging and inviting. Scrolling animations add extra fun. #5 TutoToons  Overflowing with adorable characters. Cute animations everywhere. Instantly heartwarming and fun. #6 Wildlife Studios Cool transitions showcasing game moments. Hover for instant game […]

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Mobile Game Leaders: August 2024

The mobile gaming market in August 2024 is a mix of stability and change! Top games are holding their ground in Downloads & Revenues, but there are some interesting shifts with new titles entering the scene. While overall downloads have dipped a bit, smart monetization strategies are keeping revenues strong or even growing. Emerging games are making waves, showing the market's ability to adapt and grow. Let's dive into the top Pubs & Games to see the trends in mobile gaming. Trending Games - Top Free So, what? The ranking changes among these games reveal interesting trends in the mobile gaming market. Games that offer quick, engaging, and often social experiences seem to be climbing the ranks more significantly. Titles that introduce novel gameplay mechanics or capitalize on popular genres (like puzzles, racing, and action) also show strong performance. Moreover, […]

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Rewarded UA: Incentivised Ad Platforms 2024

What's going on in this Rewarded UA Space? A big shoutout to Paul Bowen for writing on this topic! Cool to collaborate :) We're tracking a new company launch every week at this point. Especially gift card reward apps. What's causing the explosion of incentivized/rewarded UA channels recently?Is it because IDFA deprecation killed other channels? Or is it because advertisers are seeing great results from these channels? Or something else? Paul's main hypothesis is that most other ad formats have incumbents that dominate the 3rd party supply meaning there's little innovation available for new entrants. Rewarded video Banners Display OEM These are all 2-Sided marketplaces that are nearly impossible for startups to compete in.However, rewarding players for playing games is a 1-Sided marketplace. Once you've created value for the advertiser, you've got a viable business. The benefit for these new […]

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