Background
  • arrow_back Home
  • keyboard_arrow_rightAuthor archive 2025

Ömer Yakabagi

trending_flat

Playable Factory secured a strategic investment from Ludus Ventures

The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising. Playable Factory, a leader in gamified advertising and interactive ad technologies, has secured a strategic investment from Ludus Ventures. This partnership will further enhance Playable Factory’s leadership in both its core playable ads business and its growing focus on non-gaming applications, enabling the company to deliver even greater value to brands across diverse industries. The investment will help the company expand its innovative web tools, refine its industry-leading playable ad solutions, and unlock new opportunities in emerging markets.  Ludus Ventures’ extensive experience in scaling successful technology companies makes this partnership uniquely strategic with a portfolio that includes brands like Monetizr, specializing in gamified rewards, and Goama, a brand in gamification services, Ludus Ventures brings unmatched expertise in interactive solutions. Backed by General Partners with […]

trending_flat

Apple Faces Investigation in China Over Monopoly

China's antitrust regulator is preparing an investigation into Apple, Bloomberg reports, citing sources familiar with the situation. The potential subject of the investigation is the App Store's policies. According to Bloomberg, Chinese authorities suspect that Apple forced app developers to pay excessively high fees — ranging from 15% to 30% depending on their income levels. Additionally, the antitrust officials intend to assess the legality of prohibiting the use of alternative payment systems and mobile stores on iOS. It is reported that the State Administration for Market Regulation (SAMR) in China began discussing this issue with Apple executives and developers last year. Representatives from Apple and SAMR did not comment on the Bloomberg report. Notably, Chinese developers had previously attempted to sue the corporation, accusing it of imposing excessively large commissions in the App Store. Their efforts were unsuccessful. In May […]

trending_flat

AppsFlyer lays off 100 employees, 7% of its workforce.

After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn AppsFlyer is laying off 100 of its employees, about 7% of its workforce. The company currently employs 1,200 people, two-thirds of whom are based in Israel. The layoffs will affect employees both in Israel and in the company’s other global offices. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. According to estimates, the company's revenue is currently around $400 million, and the layoffs may be part of preparations for a planned IPO in the coming year. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an […]

trending_flat

Türkiye’s Laton Ventures raises $50M to invest in Game & App Startups

🚀 🟣 Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one of our first investments, raised $30M- Ranked among the global top 10 most active gaming VCs- Backed by 40+ exited gaming/tech founders and industry veterans from 10+ countriesLaton Ventures, Melisa Yaguboglu, Volkan Özen Laton Ventures: Görkem Türk (left), Melisa Yaguboglu, Volkan Özen. Laton Ventures, a Gaming & Apps focused VC firm founded by Görkem Türk, has closed its first fund with $50 million. The Istanbul venture capital fund is the largest gaming and apps-focused fund in Türkiye, which has become one of the prominent global hubs for the gaming industry, said Türk in a statement. Laton Ventures will globally invest in pre-seed and seed-stage gaming startups, while also backing non-gaming app companies. Back in April, […]

trending_flat

Gaming AdTech: Bigabid raises $25 million Series A

The round, led by MobilityWare, will fuel expansion and enhance ad-based gaming models. Bigabid, a data-driven ad-tech company specializing in machine learning (ML) based solutions, has raised $25 million in a Series A round and signed a cooperation agreement with the gaming company MobilityWare to expand its media activity in the gaming sector. The company’s $3 million Seed round took place in 2016. The company’s CEO, Amit Flohr, told Calcalist that Bigabid faced challenging years in its early stages, but now that it is profitable, it has decided to raise new capital. “MobilityWare and several leading angel investors participated in the round. We’ve had many offers to raise funds, but I didn’t want to dilute the shareholders. I was looking for an investment that adds strategic value, which makes the collaboration with MobilityWare especially important. The funds will also be […]

trending_flat

Mobile Gaming Today: 43

Hola Fam ☃️ Lezgo with hot stuff. Bye, TikTok. Aaand - Already back, lol. Strong reminder: Don't rely heavily on a single UA channel. Smt fun? Game of The Week: Block Blast Block Blast has created the biggest ad revenue game from a simplistic block-blasting mechanic. It's using the Tetris "likeness" to its advantage, but it still has a lot of iteration to differentiate from its predecessor. But don't be fooled, under the surface, there is a lot of hidden stuff that is the secret sauce of the game such as difficulty balancing. More? Here on YouTube & Spotify Mobile Marketing » Magic Sort Analysis: Grand Games’ New Treasure 📈 Paid campaign effect on organic traffic 🤟🏻 Evolution of Stacking Mechanics 👥 Player Segmentation to boost LTV 📱 Mobile Games Marketing Predictions 🇹🇷 Top 10 Turkish Mobile Game Publishers 👾 […]

trending_flat

How TikTok’s US Ban Could Reshape Mobile Gaming Marketing

TikTok went offline on Saturday. The law passed by Congress last year gave TikTok's Chinese parent company ByteDance until Jan 19 to divest from TikTok or be cut off from U.S. App Stores and hosting services. TikTok said a sale wasn't possible and challenged the law in court, but the Supreme Court rejected it on Friday. Trump on Sunday posted that he'd restore TikTok, first writing "SAVE TIKTOK" and then vowing to issue an executive order on Monday to extend the time before the law takes effect. However, TikTok is already back. After being banned for not even 1 full day, it displays a "Welcome Back" pop-up. More? Marvel Snap is now banned following the TikTok US Ban. Marvel Snap's publisher Nuverse is owned by TikTok parent company ByteDance. Industry's Take? I think TikTok ban is kind of not the […]

trending_flat

Konvoy Q4 2024 Gaming Industry Report

🎮 Konvoy Q4 2024 Gaming Industry Report - funding in 2024 was down 15% from 2023, and Q4 saw $286m in funding (the lowest funding in 5+ years for gaming venture). ↗️ - AI funding is marginally increasing in gaming (10% of funding this quarter) - Series A graduation rates for gaming startups dropped to just 11.5%, signaling an opportunity for more support for early-stage founders.- Big tech is doubling down on immersive platforms with Google Android XR launch, and rising scrutiny around child safety is reshaping trust and accountability online.👀 We expect the gaming market size to hit $223B by 2029, the road ahead is packed with many challenges and unique opportunities.🎮 Full report here. Source: Konvoy & Josh Chapman

trending_flat

The ‘Why’ Behind Grand Games’ $30M Investment

We wrote about "Grand Games secures $30M Series A" last week. Cooler stuff? Just published our "Magic Sort Analysis", check it out! Let's talk about the How & Why. Securing $30M just 9 months after its launch? 🦄 Folks, it's something big. The publisher behind Magic Sort made $4M+ in 6 months. Among the largest Series A rounds for Turkish gaming startups. Turkey’s Casual Mobile Gaming scene is booming. Or, it's been booming 😅 Check out: Mobile Gaming World: Türkiye Dream Games raised $255 million in 2022. Peak Games was acquired by Zynga in 2020 for $1.8 billion. Spyke raised $50M last year and launched with $55 million. DoubleU Games Acquires Turkish Studio Paxie Games Azur Games, has acquired the hypercasual portfolio of Good Job Games. Agave Games' $18M Series A at a valuation of around $100M last month. Cypher Games Secures 10M$ Investment […]

trending_flat

Huuuge Games Lays Off 122 Employees

Poland office faces 89 layoffs as studios in the Netherlands and Finland shut down. Huuuge Games Restructures, Laying Off Nearly a Third of Its Workforce Huuuge Games is downsizing its global workforce by 29%, letting go of 122 employees as it shifts focus back to social casino titles. The layoffs include 89 positions in its Poland office, representing 21% of that branch's headcount. The company is also closing its Netherlands and Finland studios, known as 'Huuuge Pods,' and halting new game development. Additionally, funding for Bananaz Studios will cease, leading to a $3.5 million write-down. Huuuge expects the restructuring to be completed by February 2025, asserting it will not negatively affect revenue. Despite an 18.2% year-over-year decline in net income to $15.3 million in Q3 2024, the company remains profitable, holding $125 million in cash reserves and exploring potential mergers […]

trending_flat

Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization

Metica, a cutting-edge technology company building AI-driven customer engagement and personalization solutions for the gaming industry, has announced the successful raise of $9 million seed round. The round was led by top-tier venture capital firms Play Ventures, 13books, and Firstminute Capital, with participation from renowned angel investors including Riccardo Zacconi, founder and ex-CEO of King (makers of Candy Crush), Caro Krenzer, CEO of Trailmix, Klaas Kersting, CEO of Phoenix Games, Michail Katkoff, Founder of Deconstructor of Fun,  Roland Rudd, Chairman of FGS Global, Nigel Morris, former CEO of Dentsu, and René Rechtman, founder of Moonbug Entertainment.  Metica is on a mission to help games grow faster by uniting user acquisition (UA), in-game monetization, and AI-driven personalization. Founded by serial entrepreneurs Phil Mohr and Puli Liyanagama, Metica marks their third successful venture together. Their previous startups include Comufy, acquired by King, […]

trending_flat

Former Space Ape Exec Simon Hade launches NextBeat

The creators of Space Ape Games’ popular music rhythm game Beatstar have spun the title out into a dedicated music-gaming company called NEXTBEAT. The move follows Supercell‘s full acquisition of Space Ape Games in November 2024 – a deal which is expected to close in the spring. Beatstar was launched globally in 2021 after five years of development within Space Ape Games by a team that included Simon Hade as COO and co-founder of the studio, and Olly Barnes, who led music strategy and rights acquisition. Barnes is the co-founder of Voisey, a music-making app that Snapchat acquired for $70 million in 2020. Snapchat later offloaded Voisey in 2022 as part of Snap Inc.’s wide-scale restructuring. Beatstar is a free-to-play mobile game often compared to Guitar Hero. It features over 850 global music hits secured through music licensing deals with major labels, indie publishers, and dozens of rightsholders. In September 2022, MBW reported that Beatstar shared USD $16 million of its revenue with music labels and […]

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation