11 Tips For Killer Mobile User Acquisition Q1

#1 Creative Level ROAS is Important For some reason, I have been talking a lot about creatives. Oh, wait. I know why! Because it makes or breaks your ROAS. You can see below the power of a creative iteration. How can you iterate? Or else, what exactly changed in the videos above? hook slightly different perspective pace we speeded up the video a bit urgency added a sense of urgency (e.g., running away from the enemy visible right after the hook fail oh, the main hero died in the creative. Could you do it better? *wink wink* I added these video examples to the paid newsletter – visit this link to check out the hybrid casual playbook and upgrade to paid! #2 Global Launch Spend How would you distribute a $1M a month spent for a Casual Puzzle game in a global launch […]

Matej Lancaric February 20

Journal

How To Soft Launch A Mobile Game In 2024?

Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of the process are done differently. Launching a mobile game takes loads of work. After months of development and production time, the soft launch period comes. A soft launch will allow you to test your server infrastructure and ensure it can handle the load of a global launch. For free-to-play games, especially those with in-app purchases, it is important to determine how well the game will do globally and if it has a good retention profile and monetization mechanics. Simply put, this will tell you if your game will be profitable, and you should aim for a global launch or simply kill it. If you plan on looking for a publisher for your game, you should know that many publishers will look for some […]

Matej Lancaric February 9

Journal

Influencer Marketing Guide for UA: How to Execute in 2024

There was a time when shooting vertical videos was the internet’s biggest sin. Today, TikTok (and its less-sexy copycats, Instagram Reels and YouTube Shorts), is dominating every phone screen across the globe. And where there is attention, there is money to be made for UA Marketers. As much as you may hate the cringeworthy TikTok dances, there’s no denying the numbers: TikTok was the most popular app globally with 672 million downloads in 2022, only to be followed by Instagram and Facebook. IAB predicts influencer marketing to grow by 25% in 2024. Remember Mr. Beast’s Squid Game video? Brawl Stars paid $3m to drive 263,000 installs (a 41% week-to-week increase), and an undisclosed amount of in-app purchases. https://www.youtube.com/embed/0e3GPea1Tyg?feature=oembed No shit – social media is not dead – it’s evolving. So throw out whatever preconceived notions you have about influencers, because they are VERY real and can […]

Matej Lancaric January 9

Matej Lancaric