Matej Lancaric

Capybara GO - the new sensation by Habby making $800k/day in revenue still without the US! This is going to be bigger than Survivor.io Habby did it again! Changing the whole mobile gaming landscape with the recent launch of Capybara GO! The game features a unique blend of gameplay mechanics that encourage passive play. The future of mobile gaming is here. Passive play, you heard it first on two & a half gamers.Most importantly, Capybara GO draws inspiration from various successful titles in the mobile gaming industry and putting them together piece by piece into perfect compatibility. A Very important insight: this game is basically a slot machine dressed up as an RPG. Is positioned as a social casino RPG, blending elements of both genres. Addictive and sticky gameplay? Hmm, where did we see that? Capybara GO creatives […]

Hexasort making $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels. Hexasort by Lion Studios (a.k.a AppLovin) has become a significant player in mobile gaming and has grown steadily since its global launch. There are multiple layers of a masterpiece. Great innovation on the ad placements. Felix already awarded the whole team a Nobel prize in recognition of their genius. With Jakub defending the game designers behind the highly addictive game. Gameplay mechanics are designed for long sessions and strategic thinking.Surprisingly, their main UA channel is Applovin. Hah, that is no surprise. Sorry. The whole creative approach is from a perfect UA playbook where you scale on Ad networks with a shit ton of playables. Yes, 70-80% of creatives are playables! Kudos to the team. Watch on YouTube: https://lnkd.in/dGFRxVzH Listen on […]

Cup Heroes: Voodoo's new hybrid casual hit, making $160k/day! Steady growth with ad placement excellence. What about their UA? uff! Cup Heroes makes around 50% of its revenue from ads, making it a true hybrid casual game. There are 29 ad placements in 1 run = 15 waves that the player encounters. With 45-50 minutes played daily, averaging five sessions per day and around 7.5min per session, that’s almost ad juggernaut. (wink wink, Felix!)This is a detailed review of Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game's growth trajectory, retention rates, and how it compares to Mob Control other titles in the market.Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in-game advertising.But […]

The Zipline Hook: Unveiling the Evolution of a Game-Changing Trend Remember when Fortnite introduced the Zipline in Season 7 back in 2018? It was a game-changer—players were thrilled to zip across the map, adding a new layer of excitement (well, almost everyone loved it)! Then came 2019, and with it, the global launch of Apex Legends (Electronic Arts (EA). Pathfinder's ability to deploy ziplines took battle strategies to new heights. YouTube exploded with tutorials on mastering zipline skills, and gamers couldn't get enough. But things really took off when UEFN was introduced in Fortnite Creative. Suddenly, creating custom ziplines and building unique games became the new craze on YouTube. The community's creativity knew no bounds! So, who took notice next? Mobile game developers, of course! Companies like Evony quickly integrated this mechanic into games like Age of Origins. It's […]

Reelshort Review: Netflix should take notes! Short-form entertainment game making $25+mil/month redefining the interactive novel genre Influencing the story? Make choices during the short-form videos. Sounds like a game? It is! Reelshort gets all the stories from Chapters but with real people with all drama short plots! The minutes-long shows, catering to mobile-primed female audiences, aren’t exactly highbrow—think rags-to-riches revenge plots and werewolf-vampire fantasies—but they’re addictive, and viewers are paying to stay tuned to hits like "Fated to My Forbidden Alpha" and "The Double Life of My Billionaire Husband." CEO Joey Jia says the app has been downloaded over 30 million times. It also reportedly generates an average monthly revenue of $10 million; one show, which might have 60-90 short episodes, costs an average of $300,000 to produce. Reelshort is doing a cross-promo on steroids! Offerwall light in their own apps […]