*BREAKING NEWS* AdROAS is live on Facebook. Start campaigns ASAP ๐ No more shitty workarounds. Meta is finally getting on the AdROAS trend. Only 2 years later than it should, but better late than never! Check it out!
Age of Empires Mobile is earning ๐ค $500k/day right after the global launch. Nostalgia doesnโt mean $100 million/month. But in this case, โonlyโ $11mil/month. ๐ Well, no hypercasual gates mechanics, no fun... Ehm, I mean, no revenue! Ehm, I mean no scale. Well, what the fuck do I even mean, then? Well, that is what I wrote in the very beginning. Nostalgia is not enough! In this episode, we delve into the nostalgic world of the Age of Empires, discussing its recent mobile adaptation and the implications of Tencent's involvement. We explore the gameplay mechanics, including various mini-games and the integration of elements from Vampire Survivors, while also reflecting on the challenges of maintaining the essence of a classic strategy game in a modern mobile format. The conversation highlights the balance between nostalgia and innovation in game design.Wake up, Microsoft! […]
๐ ๐๐ข๐ฏ๐๐ซ ๐ ๐๐ง๐๐: ๐๐ก๐ ๐๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐จ๐ ๐ ๐๐๐ฐ ๐๐ซ๐๐ง๐ ๐ข๐ง ๐๐จ๐๐ข๐ฅ๐ ๐๐๐ฆ๐๐ฌ ๐ Idle games have long-inspired genres, often requiring innovative marketing to compensate for their "low-action" gameplay. In March 2022, Idle Lumber by AppQuantum set a new standard by introducing a unique element in their creativesโa river fence that stops logs. This idea evolved further in September 2023, establishing a trend thatโs been catching on ever since.It took a bit of time, but other games eventually picked up on this mechanic. By May 2024, Idle Fishing 2 (Multicastgames LLC) cleverly adapted the river fence concept, transforming it into a net that fits seamlessly into their gameplay. And then, things really got interesting. In July 2024, AppQuantum took this trend to the next level with a new publishing deal with Rockbite Games Armenia Games, releasing Idle Outpost. This game quickly scaled […]
Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. Whatโs the ROI? ๐ ๐ช๐ฒ๐น๐น, ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐น ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ ๐๐ผ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ผ๐ป๐ฒ, ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ถ๐ป๐ด:โณRetentionโณFeedback loops and positive PRโณGenerate user-generated contentโณDistributionโณReduce fatigueโณReward your most loyal fansโณDrive more revenueAll of the above has a direct impact on your User Acquisition activities. Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I mean, you canโt pay bills with viewership, but still. That was their main UA channel until Brawl Stars blast. Newsletter here.
Capybara GO - the new sensation by Habby making ๐ค $800k/day in revenue still without the US! This is going to be bigger than Survivor.io ๐ Habby did it again! Changing the whole mobile gaming landscape with the recent launch of Capybara GO! The game features a unique blend of gameplay mechanics that encourage passive play. The future of mobile gaming is here. Passive play, you heard it first on two & a half gamers.Most importantly, Capybara GO draws inspiration from various successful titles in the mobile gaming industry and putting them together piece by piece into perfect compatibility. A Very important insight: this game is basically a slot machine dressed up as an RPG. Is positioned as a social casino RPG, blending elements of both genres. Addictive and sticky gameplay? Hmm, where did we see that? Capybara GO creatives […]
All in Hole by Homa already scaled to more than $50K a day ๐ค in IAPs, even though it is still in T1 "soft-launch" release and it is not available worldwide (US is open). We couldn't ignore this very bold iteration so you can read the rundown here ๐. Core gameplay is based on Attack Hole ๐ณ๏ธ, another similar game in Homa's portfolio, which already did 100 Mil. downloads. Both of these are an iteration on Voodoo's 2018 smash hit Hole.io, which is a PvP โ๏ธ based version of this core, where you eat your opponents. It still does 300K downloads a day and is past 350 Mil. downloads. So the team at Homa already had a previous experience with single player version of this core, where you simply grow your hole to eat more and more bigger level objectives, […]
Hey, FAM! Whatโs up?๐ฅ Drink talkSanta Barbara! I missed you so much. Anyone around for a coffee or a Margarita? Fuck coffee, letโs go with Margarita. ๐ฆฉTip of the weekThis is more advanced stuff so people who are new to Meta ads might not get it but......these are some metrics you need to keep an eye on when testing videos:We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there are no columns actually showing the metric, you need to derive it from other metrics. You can add it via Customize columns -> Add custom metric on the top right next to the search bar.Then you go and click to โcreate custom metricโ:Hook rateMeasures the initial engagement level of your video ad3-second video playsรทImpressionsHold RateMeasures the deeper engagement […]
Hexasort making ๐ค $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels. ๐ Hexasort by Lion Studios (a.k.a AppLovin) has become a significant player in mobile gaming and has grown steadily since its global launch. There are multiple layers of a masterpiece. Great innovation on the ad placements. Felix already awarded the whole team a Nobel prize in recognition of their genius. With Jakub defending the game designers behind the highly addictive game. Gameplay mechanics are designed for long sessions and strategic thinking.Surprisingly, their main UA channel is Applovin. Hah, that is no surprise. Sorry. The whole creative approach is from a perfect UA playbook where you scale on Ad networks with a shit ton of playables. Yes, 70-80% of creatives are playables! Kudos to the team. ๐บ Watch on YouTube: https://lnkd.in/dGFRxVzH๐ง Listen on […]
Short-form entertainment has reshaped the UA creatives landscape, influencing everything from interactive novels to 4X games. ๐ This shift began to take hold in July 2022 when Rise of Kingdoms (Lilith Games) released video ads that left many viewers scratching their heads, feeling cringy, and wondering, "Is this really working?" That was also when Reelshort soft-launchedโthough hardly anyone noticed at the time. It wasnโt until mid-2023 that Reelshort (Crazy Maple Studio) made waves, scaling rapidly with a unique approach: short-episode content in ads. With engaging, one-minute episodes, it brought drama content directly into advertisingโallowing viewers to indulge in endless mini-stories anytime, anywhere. The ads tapped into a library filled with gripping tales of romantic entanglements with billionaires, heart-wrenching tragedies, epic comebacks, passionate love stories, revenge plots, and more. And thatโs exactly what they showcased in their creatives. By 2024, the […]
Hey, FAM! Whatโs up? ๐ฅ Drink talk See you all in California this week! Already in LA and moving Santa Barbara tomorrow.. ๐ฆฉTip of the week UA is all about getting enough unique daily events on a campaign level to get thebest out of each UA channel (someone said UA diversification?) 2024 UA Playbook: Diversifying beyond Traditional Channels Read full story Each channel has a different number of events to hit to exit the learning phase or for algo to work perfectly. Letโs remind ourselves of some basics: Facebook: 50 events in 7 days (recently decreased to 10 events in 7 days) to exit the learning phase Google: 10-15 events per day for algo to work properly Applovin: 10 unique events per day for Algo to work properly TikTok: 50 events in […]
September uncovers some interesting mashups & new creative trends ๐ ๐๐ป ๐๐ต๐ฒ ๐ฒ๐๐ฒ๐ฟ-๐ฐ๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐๐ผ๐ฟ๐น๐ฑ ๐ผ๐ณ ๐จ๐ & ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐, ๐๐๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐ต๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฐ๐๐ฟ๐๐ฒ ๐ถ๐ ๐ฒ๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น. ๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ต๐:โณCelebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!โณAI is becoming increasingly important in game development and marketing strategies.โณGame creatives are becoming more polished & more complex, utilizing various game features and game genres.๐ง๐ต๐ถ๐ ๐ฒ๐ฑ๐ถ๐๐ถ๐ผ๐ป ๐ถ๐ ๐ฎ๐น๐น ๐ฎ๐ฏ๐ผ๐๐:โณcelebritiesโณhypercasual inspirationโณgenre mashupsโณhooksโณanimals (sharks!)โณThe 3D high production value in casual gamesโณnew gates iterations (mindblowing stuff) Celebrities ย https://youtu.be/OYAYKkMdcKU Link to the original article.
Why does this creative work? ๐ Provocative Headline ("BECOME DESIRABLE AS F*CK")โณย The headline uses bold, unapologetic language, immediately drawing attention through its directness and the inclusion of a censored swear word. This approach creates curiosity and a sense of urgency, compelling users to find out how they can "become desirable." Urgency is the key here!Familiar and Relatable Figure (Pedro Pascal Lookalike)โณย The image features a lookalike of a well-known actor, Pedro Pascal, who is highly recognizable and popular. Using a familiar face can help attract users/players because people often respond to celebrities or their lookalikes. His serious expression adds an emotional appeal and intensity to the messaging.Clear Value Proposition ("Read or listen to bestseller insights in 15 minutes")โณย The image offers a clear benefit: quick, bite-sized, yet valuable content. In todayโs fast-paced world, people appreciate the promise of gaining useful knowledge without […]
Please login or subscribe to continue.
No account? Register | Lost password
โAre you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.
โ
