Matej Lancaric

Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟 PIKA 2.0 is catching up👇Using multiple tools together is pretty cool. You can clearly see the difference. Even though a monthly subscription adds up with all the AI tools, you must keep testing them. Each of them is good for different use cases!Weekend fun with Dream GamesPS: I know this is far from ideal, but it is still a huge step forward.

𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟 I don't get Sora, but Kling AI is a game-changer. 👇Using them together is pretty cool. You can clearly see the difference. 1 base image from Midjourney, and three different video outputs. 𝗠𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗣𝗿𝗼𝗺𝗽𝘁: *Silhouette of a skeleton in a hood in the dark, face not visible, Yellow neon eyes are visible, cyberpunk*𝗩𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗺𝗽𝘁:*skeleton turns his head and looks into the camera, the camera slowly zooms into his eyes and ends very close, extensive fire burns in the background*𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 & 𝗤𝘂𝗶𝗰𝗸 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀• I don't understand Sora (or Sora doesn't understand me)• Runway needs a special prompt approach• Kling AI is killing it• there is infinite potential • Keyframes in Runway/Luma/KlingGot exactly what I wanted... Only from KlingAI!🦄 How to decrease CPI by 40% and triple ROAS with AI creatives: https://lnkd.in/dM-2VACa🎈How to use AI in […]

𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀 The creative inspiration flow has shifted—𝟰𝗫 𝗴𝗮𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗯𝗶𝗴 𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀, and it all comes down to one important thing: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 👇 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗹𝗼𝘄:4X games -> Casual & Puzzle games -> other genres As we’ve seen in our Creative Trends episodes and discussed repeatedly in this creative investigation column, games like Royal Match (Dream Games) and even Fishdom (Playrix) take cues from the 4X genre. Why? Because the stakes are higher than ever, 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗖𝗣𝗜𝘀 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗴𝗼𝗮𝗹.To achieve this, they’re adopting tactics and hooks previously dominated by 4X games—runner gates mechanics, King’s Nightmares (think "minigames"), Monstrous Sharks, and slingshots. It all comes back to one thing and one thing only. Emotions, AKA near-death experience. These moments of tension and […]

🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in Gaming Ads 👇 When you hear "snake" in gaming, it immediately calls to mind ads from Royal Match, Kingdom Guard, Rush Royale, or even Royal Kingdom. But where did this trend really start? Let’s dive into the snake pit of creative evolution in gaming UA.𝗧𝗵𝗲 𝗢𝗿𝗶𝗴𝗶𝗻𝘀: 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗕𝗿𝗲𝗮𝗸𝘀 𝗚𝗿𝗼𝘂𝗻𝗱 (𝗗𝗲𝗰 𝟮𝟬𝟮𝟮)Royal Match was the first to introduce the snake concept in its UA mix back in December 2022. While the snake creative wasn’t the focus then (we were too busy saving the King from fire, drowning, or freezing), it quietly entered the mix. At this point, Royal Match (Dream Games) experimented with many "near-death" scenarios, laying the groundwork for what would come later.𝗥𝘂𝘀𝗵 𝗥𝗼𝘆𝗮𝗹𝗲 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲𝘀 (𝗙𝗲𝗯 𝟮𝟬𝟮𝟯)Rush Royale (MY.GAMES) took the concept to the next level in February […]

Fond of Capybaras? Then, you can now play with the lovable, oversized creature in Capybara Go! It’s a text-based roguelike RPG from Habby, the team behind hits like Archero and Survivor.io. So, is it a typical cute pet game? Almost! I already published a Capybara GO global launch case study, but this one is now updated with the US global launch data and some additional interesting soft launch stuff! Keep reading to know. Why Capybara GO is Unique The game lets you dive into the world of the adorable rodent in a completely unexpected way. It puts you on an epic journey where chaos and adventure go hand in hand. Your adventure begins and ends with a capybara, literally. You’ll bond with your new furry friend, kit it out with gear and set off on an endless series of randomized […]