Over the past few years, hybrid-casual games have become increasingly popular on mobile, with 5 billion downloads in 2022, a 3%...
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#1 Creative Level ROAS is Important For some reason, I have been talking a lot about creatives. Oh, wait. I know...
Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of the process are...
There was a time when shooting vertical videos was the internet’s biggest sin. Today, TikTok (and its less-sexy copycats, Instagram...
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