Matej Lancaric

𝐃𝐨 𝐈 𝐫𝐞𝐚𝐥𝐥𝐲 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐩𝐚𝐲 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐀𝐒𝐎? 𝐀 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫'𝐬 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐀𝐒𝐎 👇 Your app listing is your home base. Think of it as if you were running a restaurant. Even if you served the most f*ckin delicious kebabs on the planet, no one would want to step foot into your store if your signs are falling apart, you have terrible Google reviews, and your windows look like they haven’t been cleaned in decades.•Every successful app has a great app store page. No exceptions.•Is ASO the only thing you need to pay attention to? Absolutely no.•Is ASO going to save your game or app and help you get millions of organic installs? Most probably, no. ASO is the ongoing process of maneuvering your way to the top of the search results of different app stores. The higher you […]

*BREAKING NEWS* AdROAS is live on Facebook. Start campaigns ASAP 👇 No more shitty workarounds. Meta is finally getting on the AdROAS trend. Only 2 years later than it should, but better late than never! Check it out!

Age of Empires Mobile is earning 🤑 $500k/day right after the global launch. Nostalgia doesn’t mean $100 million/month. But in this case, “only” $11mil/month. 👇 Well, no hypercasual gates mechanics, no fun... Ehm, I mean, no revenue! Ehm, I mean no scale. Well, what the fuck do I even mean, then? Well, that is what I wrote in the very beginning. Nostalgia is not enough! In this episode, we delve into the nostalgic world of the Age of Empires, discussing its recent mobile adaptation and the implications of Tencent's involvement. We explore the gameplay mechanics, including various mini-games and the integration of elements from Vampire Survivors, while also reflecting on the challenges of maintaining the essence of a classic strategy game in a modern mobile format. The conversation highlights the balance between nostalgia and innovation in game design.Wake up, Microsoft! […]

Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s the ROI? 👇 𝗪𝗲𝗹𝗹, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗼𝗻𝗲, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴:↳Retention↳Feedback loops and positive PR↳Generate user-generated content↳Distribution↳Reduce fatigue↳Reward your most loyal fans↳Drive more revenueAll of the above has a direct impact on your User Acquisition activities. Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I mean, you can’t pay bills with viewership, but still. That was their main UA channel until Brawl Stars blast. Newsletter here.

Capybara GO - the new sensation by Habby making 🤑 $800k/day in revenue still without the US! This is going to be bigger than Survivor.io 👇 Habby did it again! Changing the whole mobile gaming landscape with the recent launch of Capybara GO! The game features a unique blend of gameplay mechanics that encourage passive play. The future of mobile gaming is here. Passive play, you heard it first on two & a half gamers.Most importantly, Capybara GO draws inspiration from various successful titles in the mobile gaming industry and putting them together piece by piece into perfect compatibility. A Very important insight: this game is basically a slot machine dressed up as an RPG. Is positioned as a social casino RPG, blending elements of both genres. Addictive and sticky gameplay? Hmm, where did we see that? Capybara GO creatives […]