Matej Lancaric

Hey, FAM! What’s up? 🥃 Drink talk So much stuff happening at 2.5gamers! GO listen to our album or get our Merch. 25gamers.com/shop 🦩Tip of the week Look, testing new channels is always risky, but you can’t grow without taking risks. New channels will underperform at first. That’s normal. Expect 20–30% higher CPIs and lower ROAS initially. Your goal is to learn, not to profit immediately. Kill Fast, Scale Faster: If a channel isn’t showing promising signals (e.g., decent ROAS, install volume, or retention) after 2–3 weeks, cut it. Don’t waste time or money. But if it works, double down aggressively. When to Say It’s Enough and Move On? This is where most people mess up. They either give up too soon or waste money chasing a dead end. Here’s my rule of thumb: Set Clear KPIs: Define what success […]

Hey, FAM! What’s up? 🥃 Drink talk Back in action from a vacation! Just came back from Maldives! Took that time off to record an album. Yes, absurd. But we released an album. Quest for a Half Gamer. Give it a listen! And most important: Bonus! 🦩Tip of the week People often ask how to get low CPIs in any ad platform Finding a low CPI is like trying to catch a Legendary Pokémon in the wild; it requires strategy, patience, and a sprinkle of luck! Here are the keys to help you snag those installs without emptying your wallet: Targeting: Get those audiences dialed in! Use customer segmentation and target specific demographics to reach those users who are more likely to install your app—like finding the right squad for your Fortnite team! Creative Assets: the magic of eye-catching ad […]

🎉𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 🎉An early form of the “stacking” mechanic has been around for a while, but it caught the industry’s attention 👇 ..when Fortnite introduced its dynamic building features in 2017. Fast-forward to 2020, and we see Cube Surfer (May) and Shortcut Run (October) hitting the hyper-casual scene, both developed by Voodoo—refining and popularizing stacking in a whole new way. Early 2021 saw High Heels (Rollic) and a surge of similar stacking games dominating the top hyper-casual charts. One standout was Bridge Race by Garawell Games in partnership with Supersonic from Unity, which took stacking to the next level by adding an extra output: players collect tiles to build bridges and advance through levels. This not only resulted in 750 seconds of average playtime and 45% D1 retention but also helped drive down CPI […]

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉 We just turned 3 years old. 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 😘 Thank you very much 👇 Jesus Christ, what a ride. 471 videos. Yes, 𝟰𝟳𝟭 𝘃𝗶𝗱𝗲𝗼𝘀! Let's just recap. We started on January 14, 2022. The first year was... was.. well, how to put it. Let's say interesting. Feedback on me was always, "buy this guy a proper mic, he is really quiet," and I thought it was not true. But it was (I just checked a few of our episodes, BLEH!), but people keep listening, and subscribers are growing. 𝗛𝗲𝗿𝗲, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘁𝗵𝗮𝗻𝗸 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗸𝗲𝗽𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴. I must say, we were crap. Absolute crap. I was terrible. Jakub had his glasses & Felix used script in all episodes. But it was so much fun!We were not talking about news as […]

Hey, FAM! What’s up? 🥃 Drink talk Gamesforum last year was a blast in both Barcelona and Hamburg. It's a Must-go conference every year for UA & Monetization people! You should definitely go to Barcelona next month. This is why: The quality of content is insanely good networking with the best of the best business opportunities side events it's Barcelona! SIGN UP WITH MY OWN PROMO CODE - Unicorn20 🦩Tip of the week I have been thinking about the role of UA and how it is evolving nowadays. A Senior User Acquisition (UA) Manager in the games industry typically combines deep analytical capabilities with strategic marketing and leadership skills. They are responsible for planning, executing, and optimizing campaigns to drive high-quality players into a game at scale. Below are some of the core skills and competencies that are commonly expected […]

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀. 𝗜𝗻 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻, 𝘃𝗶𝗱𝗲𝗼 𝗱𝗿𝗶𝘃𝗲𝘀 𝟮𝟯𝘅. Playables can add some spice to your UA & help you scale. Learn how to produce killer playables 👇 𝗪𝗵𝘆 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗽𝗹𝗮𝘆 𝗶𝘁? Video ads get boring, too. They’re cost-friendly to run. On Android and some ad networks, playables are one of the cheapest to run on ($0.60) and run at less than half the cost of native ads ($1.22), according to @Liftoff recent study. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺?Playable ads add variety to your UA campaigns. With so much access to creative tools to produce them, it’s a no-brainer to add them to your creative mix for testing. Here are a few more reasons why you should play around with them:𝗧𝗵𝗲𝘆’𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴, especially when compared directly […]