Matej Lancaric

𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇 For every new project, I whip up four different designs and test them out. After a week or two, I’ll figure out what works best and try to combine everything into one static creative and then create a video out of it with KlingAI.As you can see, after a few rounds of testing, I found that the best results featured 2-3 horses with a hint of movement, which made the scene feel more dynamic and natural. The forest in the background adds some depth and a nice, peaceful vibe to the whole composition—it just works well together.𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆? 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱!

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇 𝟭. 𝗡𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 (𝗔𝗽𝗽𝗹𝗲 𝗡𝗼𝘁𝗲𝘀 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰)• The design mimics Apple's Notes app, making it look like a personal, organic, and trustworthy recommendation rather than an ad. This reduces ad blindness.• Users are familiar with this format, which makes it feel like a genuine tip from a friend rather than a promotional post.𝟮. 𝗖𝗹𝗲𝗮𝗿 𝗛𝗼𝗼𝗸 & 𝗨𝗿𝗴𝗲𝗻𝗰𝘆• The "Archero 2 Must-Knows" list creates curiosity and a checklist format that encourages engagement.• Gift codes immediately offer value, making users more likely to interact.𝟯. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 & 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆• The in-game screenshot is visually appealing and relevant, reinforcing the gaming theme.• The play button suggests a video, increasing engagement and making it feel interactive.𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 & 𝗙𝗢𝗠𝗢 (𝗙𝗲𝗮𝗿 𝗼𝗳 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗢𝘂𝘁)• Mentioning “Newbie Carnival” and build recommendations implies that experienced players know these tips, pushing new players to […]

Hey, FAM! What’s up? 🦩Tip of the week This hierarchy highlights platform-specific creatives for user acquisition (UA) campaigns. Key Breakdown: Facebook: Prioritizes vertical formats for Reels/Stories with flexible video lengths. Google: Favors longer videos (30+ seconds) in both orientations. TikTok: Short, hook-driven TTCC videos for quick engagement. Moloco: Mix of static and mid-length videos. Applovin: Combines videos with interactive playables. Mintegral: Short videos paired with playables. 🐊 Cornelius: The Suspicious Investi-gator True detective-like exploration of creative trends and historical influences. Delving deep into the world of creatives to uncover hidden patterns and inspirations: 𝗛𝗲𝗿𝗼 𝗪𝗮𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 $𝟲𝟬𝟬𝗸/𝗱𝗮𝘆 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴. This would have been my statement a few days ago, but now they are back to $200k/day. What is happening? Their revenue has been declining since January 2025. The stable $10-12 million/month revenue for the whole of 2024 is now […]

𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀? Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up. 👇 Mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.Now, it's all about rapid iteration: how quickly you can develop and launch multiple games.This hybrid model balances immediate ad revenue with the potential for significant IAP income from engaged players, creating a more sustainable and profitable game in the long run.AI tools aren’t just handy- they are a necessity for keeping up with the demand for fresh content. As I explained:“𝘖𝘯 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘛𝘪𝘬𝘛𝘰𝘬, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘰𝘧𝘵𝘦𝘯—𝘭𝘪𝘬𝘦 𝘦𝘷𝘦𝘳𝘺 𝘵𝘸𝘰 𝘰𝘳 𝘵𝘩𝘳𝘦𝘦 𝘥𝘢𝘺𝘴. 𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘶𝘴𝘦 𝘈𝘐 𝘵𝘰𝘰𝘭𝘴, 𝘪𝘵'𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.” With over a decade of experience under their belts, […]

Hey, FAM! What’s up? 🥃 Drink talk So much stuff happening at 2.5gamers! GO listen to our album or get our Merch. 25gamers.com/shop 🦩Tip of the week Look, testing new channels is always risky, but you can’t grow without taking risks. New channels will underperform at first. That’s normal. Expect 20–30% higher CPIs and lower ROAS initially. Your goal is to learn, not to profit immediately. Kill Fast, Scale Faster: If a channel isn’t showing promising signals (e.g., decent ROAS, install volume, or retention) after 2–3 weeks, cut it. Don’t waste time or money. But if it works, double down aggressively. When to Say It’s Enough and Move On? This is where most people mess up. They either give up too soon or waste money chasing a dead end. Here’s my rule of thumb: Set Clear KPIs: Define what success […]

Hey, FAM! What’s up? 🥃 Drink talk Back in action from a vacation! Just came back from Maldives! Took that time off to record an album. Yes, absurd. But we released an album. Quest for a Half Gamer. Give it a listen! And most important: Bonus! 🦩Tip of the week People often ask how to get low CPIs in any ad platform Finding a low CPI is like trying to catch a Legendary Pokémon in the wild; it requires strategy, patience, and a sprinkle of luck! Here are the keys to help you snag those installs without emptying your wallet: Targeting: Get those audiences dialed in! Use customer segmentation and target specific demographics to reach those users who are more likely to install your app—like finding the right squad for your Fortnite team! Creative Assets: the magic of eye-catching ad […]