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Mariusz Gąsiewski

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Top Games Reclaiming Revenue Share in 2024

There is a lot of discussion in the gaming industry about projects like Monopoly Go, Brawl Stars, and Royal Match. I thought it would be interesting to analyze data to see if the growth of such projects increases the share of total mobile gaming revenue taken by top games.This analysis is based on worldwide Data.ai data (top Google Play games by revenue divided into buckets: "top 10 games by revenue," "top 11-50 games by revenue," etc.). It includes data for recent months as well (2024 data covers January-May).Interestingly, the share of revenue held by top games was decreasing in recent years, but this trend reversed in 2023 and accelerated in 2024. Simultaneously, we see a growing share of revenue coming from smaller projects (i.e., games outside the top 1000 list).

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Mobile Gaming and Apps in CEE

I was building reports on various regions, but I wasn't sharing much about Central and Eastern Europe (CEE region), even though I'm from there and work primarily with that region (I added some additional countries too)..  Of course, CEE countries aren't priority markets for most mobile gaming and app companies, but I thought it would be valuable to offer more perspective on our region. For that reason I made it quite detailed (and long as the consequence).➤ CEE countries can be a very interesting niche for many companies, especially smaller ones that struggle to compete in Tier 1 markets.➤ If you are from any of the markets covered by the data (Poland, Ukraine, Romania, Hungary, Czechia, Slovakia, Greece, Croatia, Serbia, Lithuania, Latvia), these reports should be useful for understanding the dynamics of mobile gaming and apps market in your country […]

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Mobile Gaming and Apps in LATAM

Mobile gaming and apps are mature and competitive verticals. At the same time, many regions still hold strong potential for significant growth in the coming years. LATAM is one of such regions; particularly within the mobile sector (including mobile gaming, non-gaming apps, and the overall mobile industry).In the last months, I had a lot of discussions around that region. Since a lot of data points about mobile technology, gaming, and apps are scattered across various places, I decided to compile them (similar to how I approached the mobile, gaming non-gaming in previous posts in iOS, Africa, India, gaming overall). It starts with more general data and then it gets more and more detailed.- general data about LATAM- growth of internet and mobile connections (based on many sources)- detailed data about gaming and mobile gaming in LATAM (based on data ai data)- […]

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Mobile Gaming in India

India is a country with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them (similar to how I approached the gaming, iOS, and Africa data in previous posts). It starts with more general data and then it gets more and more detailed.- general data about India- growth of internet and mobile connections- detailed data about gaming and mobile gaming in India- detailed information about apps in India

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iOS in 2024?

In recent years, there have been many changes within the iOS ecosystem.✅ What does the current iOS ecosystem look like?✅ How do iOS users differ from Android users?✅ How does iOS perform across different mobile gaming and non-gaming genres?✅ How does iOS data change when we exclude China?✅ In which countries does iOS have a strong presence, and where is it less dominant?✅ What insights can we derive from this data?Industry professionals frequently ask me these questions. After recently analyzing these topics, I'd like to share some data points gathered from various sources.

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Mobile in Africa in 2024?

Africa is a region with strong potential for growth in the coming years, particularly in mobile gaming, non-gaming apps, and the overall mobile sector. Having been involved in several Africa-focused initiatives in the last years (with an emphasis on mobile gaming), I've observed this potential firsthand.However, reliable data about this market can be difficult to find due to its scattered nature. Let's explore what existing data tells us about Africa. I recently conducted some analyses and would like to share some parts of it here. I think it should be useful for some people exploring that region.

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Gaming in 2024?

How are the gaming and mobile gaming industries performing? What can we see based on the data? This is a common question I receive when talking to industry professionals.I've recently conducted internal and external presentations on gaming, and apps (with a focus on mobile gaming) and wanted to share some data points I've gathered from various data sources.

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Ad and Hybrid Monetisation in Mobile Gaming

In my opinion, the topics of ad monetization and hybrid monetization will have a strong influence on discussions about potential and growth in the mobile gaming industry: on the one hand, they have become an essential element of almost every discussion related to monetization in mobile gaming. on the other hand, it is rare for people to explicitly mention this as a segment of the market. While the importance of ads in mobile gaming monetization is acknowledged, estimations of the mobile gaming market often focus solely on in-app purchases. 𝐌𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬 Data that is very often used to estimate/quote gaming market is provided by Newzoo (here is the update from October 2023). The global games market in 2023 (based on Newzoo update from October 2023) It is amazing source of data, although we read there "𝘖𝘶𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 […]

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Growth Opportunities in Mobile Gaming

Mobile gaming is a very competitive industry. It is high risk-high win business (not easy to achieve success, although once you achieve it, it can be extremely high success). There are many challenging topics in the whole industry, ie strong concentration that is visible below: At the same time there are still a lot of factors that will drive growth of mobile gaming in the next months and years. I decided to put them together (at least some of them). Some of them are trivial, some of them could not be really neglected or underestimated at the first sight. As quite data-driven person I was trying to look at them by perspective of data (as in another way it would create easily the "wishful thinking"). Short term topics In the chapter Short term topics I included those topics that I […]

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Investment Options in Mobile Gaming & Tech

How to find investors? Especially in gaming/mobile gaming, which are much more challenging industries than they used to be 1-2 years ago? I saw a lot of articles/discussions about a deck having “x” or “y” slides with “z” font numbers that could be presented during “a” minutes. I thought it could be useful for some people. From my personal experience (I was working with gaming startups and investors quite a lot, was connecting startups with investors, investors with startups, and was an Angel investor in a few investments), those pieces of advice are useful but they miss the main point. I thought it could be useful for some people/startups, not only from the gaming space (although by my experience I am focusing on that industry). Potential and risk It seems to me that investors (at early stage) consciously or unconsciously […]

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