Mariusz Gąsiewski

Bain & Company published a very interesting report about gaming (not only mobile). I believe it adds value to go over the report.Main insights from the report🔹 𝐌𝐚𝐫𝐤𝐞𝐭 𝐯𝐚𝐥𝐮𝐞: According to Bain & Company report, the global market for video game revenue reached $196 billion USD in 2023, more than the combined revenue from streaming video ($114 billion USD), streaming music ($38 billion USD), and global box-office receipts ($34 billion USD)🔹 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐠𝐚𝐦𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲: The report forecasts the gaming market to grow at approximately 6% annually through 2028  reaching $257 billion by 2028. 🔹 𝐘𝐨𝐮𝐧𝐠 𝐠𝐚𝐦𝐞𝐫𝐬 𝐝𝐫𝐢𝐯𝐞 𝐭𝐡𝐞 𝐠𝐫𝐨𝐰𝐭𝐡: 52% of people surveyed play video games regularly. But the clearest source of future growth comes from the youngest players (2 to 18 years old), 80% of whom identified as gamers in the survey. Younger consumers spend a greater […]

As internet quality improves, concerns about the size of mobile games or apps are becoming less of an issue. However, it's still wise to consider app size during development, particularly when targeting markets with relatively slow mobile and fixed broadband speeds.Fixed broadband and mobile internet speeds vary significantly across countries. In my opinion, it's useful to analyze this data in conjunction with a country's urbanization level. It seems that the lower a country's urbanization, the higher the likelihood that actual internet speeds will deviate from the average (especially in large countries). Here I looked at the data provided by The Speedtest Global Index by Ookla (speedtest.net/global-index).Generally, these countries can be divided into a few groups, including:- countries with very fast mobile and fixed broadband connections and very high urbanization, e.g., UAE, Qatar, South Korea, Singapore, Saudi Arabia, Norway, Netherlands (most of […]

Central Asia is a region with strong potential for growth, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I saw it being a speaker at the most important events in the region (Central Asia Game Show, Digital Bridge 2023, and some initiatives at Astana Hub). Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I promised to create some analysis/reports about that region (especially Kazakhstan, Kyrgyzstan, and Uzbekistan). It starts with more general data and then it gets more and more detailed.- general data about Central Asia and mobile there- detailed data about mobile gaming in the most important markets of Central Asia- detailed information about apps in the most important markets of Central Asia

What's the state of the gaming and non-gaming industries after the first half of 2024? Dive into this presentation for a detailed analysis and summary of key trends (based on Sensortower data).In general:▪ iOS outperforms Android in both gaming and non-gaming revenue. ▪ Following a period of growth, both sectors experienced a sharp decline in June 2024, with Android gaming revenue dropping 15% year-over-year (YoY) 😮.▪ This decline is notable, although it is good to know that June 2023 was also the weakest month of 2023.▪US gaming revenue in June 2024 was particularly weak, decreasing 31% YoY 😮. ▪ However, summarising H1 2024 revenue for both Android and iOS (excluding China) reveals a slight overall growth compared to H1 2023.▪ Most of the gaming revenue growth came from the Strategy, Action, Puzzle, and Casual genres. ▪ In non-gaming, strong revenue […]

It seems to me that there is a lot of discussion about retention rates, conversion rates, growth, data, and design in gaming, although there is much less discussion about users' motivations in gaming.This is especially true when it comes to understanding the motivations of users in different countries. As the data shows that these motivations differ. We often highlight differences in the popularity of different gaming genres in different countries, forgetting that these differences are often the outcome of different motivations.- For example, research on gaming in India has shown that Indian gamers see more value in gaming together (one player is quoted as saying, "I feel better when I play with others. It is a way to interact with people and it is better than playing alone. You learn from other players and you also can teach them something.") […]

I was building reports on various regions, but I wasn't sharing much about Central and Eastern Europe (CEE region), even though I'm from there and work primarily with that region (I added some additional countries too)..  Of course, CEE countries aren't priority markets for most mobile gaming and app companies, but I thought it would be valuable to offer more perspective on our region. For that reason I made it quite detailed (and long as the consequence).➤ CEE countries can be a very interesting niche for many companies, especially smaller ones that struggle to compete in Tier 1 markets.➤ If you are from any of the markets covered by the data (Poland, Ukraine, Romania, Hungary, Czechia, Slovakia, Greece, Croatia, Serbia, Lithuania, Latvia), these reports should be useful for understanding the dynamics of mobile gaming and apps market in your country […]