2025: Growth, UA and Monetisation
I think the next will be year of focus on user experience, better onboarding, building even more connetions between Growth/User Acquisition and Monetisation: ▪️once you look at Games and Apps data (here based on Sensor Tower), it is very easy to see that Revenue grows much faster than Downloads (of course in many apps categories revenue numbers in tools are just proxy as the monetisation lays somewhere else, although it still shows some trend) ▪️ once we add additional revenue growth coming coming from ads (a lot of data points shows that in many games and apps categories in-app, in-game ads revenue grows much faster than in-app and subscriptions), then the difference between growth of monetisation and growth of downloads will be even higher ▪️ I am not expecting this trend to be changing as in many markets growth of […]