iOS in Mobile Gaming: 2022-2024

In recent years, there have been many changes within the iOS ecosystem (both on gaming and non-gaming side). As my report about iOS from 2024 got pretty good attention, I decided to refresh it for new data. I hope it will be useful :). ▪️ What does the current iOS ecosystem look like? ▪️ iPhone vs iPad performance ▪️ In which countries does iOS have a strong presence, and where is it less dominant? ▪️ How does iOS perform across different mobile gaming and non-gaming genres?All details about iOS in 2022-2024 you can find in my report 📕 📕 📕 - more than 60 pages with different data analyses, data points around iPhone/iPad, iOS in mobile gaming, iOS in non-gaming apps (from various data sources).#ios #mobilegaming #mobileapps #mobilegames #iphone #ipad

Mariusz Gąsiewski February 18

Journal

Monetization in emerging markets presents a significant challenge.

Monetization in emerging markets presents a significant challenge. However, given the slowing download growth across most mobile categories (both gaming and non-gaming), it's a crucial consideration for any growth strategy. This is particularly true because data reveals that users in emerging markets, especially younger audiences, demonstrate much higher engagement and spend significantly more time on their mobile devices compared to their Western counterparts.Compelling data from GWI's 2024 research highlights the amount of time users in various age groups spend on mobile. This data suggests that markets like Indonesia and Brazil are poised to be key drivers of mobile growth in the coming years.#insights #data #mobile #mobilegaming #nongaming

Mariusz Gąsiewski February 7

Journal

Mobile Non-Gaming pps in 2022-2024

How are the mobile non-gaming industries performing? How does the user behaviour on Mobile look like in different countries? What can we see based on the data? This is a common question I receive when talking to industry professionals. There are a lot of good data sources about (ie. amazing report State of Mobile 2025 released just recently by Sensor Tower ) and I decided to add my part there :). I includes a lot of data points around non-gaming apps categories, ie: Finance, Retail, Travel, Tools, Utilities, Productivity etc.All details how non-mobile gaming was behaving in 2022-2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile non-gaming (from various data sources).Any feedback is helpful to understand if such materials are useful so once you: ✅ find it valuable and you […]

Mariusz Gąsiewski January 28

Journal

Mobile Gaming 2022 to 2025

Mobile Gaming grew in 2024 by 5.3% YoY (Sensor Tower, worldwide data excluding China) 📲 . But downloads are lagging both on Android and iOS... are we seeing a shift towards smaller number of bigger games? At the same time concentration among top publishers is not necessarily growing🤔 ... Genres that had significant scale and high growth rates were Board, Casual, Strategy, Puzzle - they were growing both in 2024 (2024 vs 2023) and in 2023 (2023 vs 2022). All details how mobile gaming was behaving in 2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile gaming (from various data sources).#mobilegaming #data #insights #gaming #market #mobilegaming2025

Mariusz Gąsiewski January 15

Journal

Mobile Gaming & Apps in India

Sharing new report about Mobile, Mobile Gaming and Mobile Apps in India!!! 🇮🇳🇮🇳🇮🇳 (based on Sensor Tower, Statista, Emarketer, GWI, Stat Counter). The report provides a comparative analysis of major mobile gaming and non-mobile categories across 2022, 2023, and 2024, 𝐢𝐥𝐥𝐮𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲. 𝘕𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘯𝘦𝘸 𝘯𝘦𝘵 𝘴𝘮𝘢𝘳𝘵𝘱𝘩𝘰𝘯𝘦𝘴 𝘪𝘯 𝘐𝘯𝘥𝘪𝘢 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 2024 𝘢𝘯𝘥 2029 𝘪𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘩𝘪𝘵 𝘢𝘭𝘮𝘰𝘴𝘵 300𝘔. 𝘔𝘰𝘣𝘪𝘭𝘦 𝘨𝘢𝘮𝘪𝘯𝘨 𝘢𝘯𝘥 𝘯𝘰𝘯-𝘨𝘢𝘮𝘪𝘯𝘨 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘪𝘴 𝘰𝘧𝘵𝘦𝘯 𝘶𝘯𝘥𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦𝘥 𝘢𝘴 𝘪𝘵 𝘢𝘥𝘴-𝘥𝘳𝘪𝘷𝘦𝘯 𝘮𝘢𝘳𝘬𝘦𝘵. There are many other such elements in that country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them . It is version 2.0 of the report I did about India some time ago (based on latest data). - Mobile in India - in-app and subscriptions - in-app and in-game advertising […]

Mariusz Gąsiewski January 8

Journal

What are user reactions to Generative AI-created content?

What are user reactions to Generative AI-created content? I came across several predictions for the mobile gaming, app, and digital industries in 2025. AI was a prominent theme throughout, particularly its role in content creation. How do users react to the content created by Generative AI? There is not much research around that yet. Quite interesting one was done by GWI and released in the middle of 2024 (with the question: "How you would feel if you discovered that content you liked was made using generative artificial intelligence (AI) tools?"Based on that research we see that: 🔷 majority of users did not change their attitude towards the content created by AI 🔷 there was a significant group of users who answered "I would like the content much less than before". and "I would like the content slightly less than before", […]

Mariusz Gąsiewski January 3

Journal

Mobile Gaming in South East Asia

South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). - general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia

Mariusz Gąsiewski December 19

Journal

Sports Apps are becoming increasingly popular.

Sports apps are becoming increasingly popular. As I work on the business side of the sports industry, I decided to examine three types of sports apps: Sports Betting, Sports News, and Sports Games—from a data perspective. I am sharing some part of my analysis in this post. It should be interesting for anyone working with those topics and/or interested in Sports topics in general. A few elements: ▪️ Sports Betting grew significantly in 2023 and is growing strongly in 2024 still ▪️ That growth is especially visible on iOS (2023 was a period with very strong growth on Android and 2024 that focus moved more towards improving user quality, growing user loyalty) ▪️ Sports News and Sports Games have slower growth, although they have still very significant scale ▪️ We see more and more apps that focus not only on […]

Mariusz Gąsiewski December 18

Journal

Mobile vs. Attribution: Web & App

The word "attribution" is increasingly common in discussions, and its importance will likely surge in the coming months, especially concerning the interplay between websites and apps. This is driven by several factors: ✅ Multi-device Usage: People are using more devices to access the internet, making it harder to track their journeys. ✅ Shifting Priorities: Businesses are focusing on loyalty and optimizing complex purchase channels, leading to a greater need for rich first-party data. This has increased the importance of apps in sectors like finance, travel, and retail, while improvements in web technology have boosted its relevance in areas like gaming. ✅ Complex User Journeys: As users switch between devices and platforms, their journeys become more complex, often spanning both web and app environments. We'll see a rise in web and app interactions, further complicating attribution. ✅ Privacy Changes: Privacy limitations are […]

Mariusz Gąsiewski December 17

Journal

What do gamers expect from Rewarded Ads?

What do gamers expect from Rewarded Ads (as they are increasingly popular in the gaming and apps world)? There is not so much research about it, so results from this one (a very recent one done by GWI in Q3 2024) are exciting: ▪️ In-game currency (e.g., coins, gems, etc.) ▪️ Extra lives or health to continue playing ▪️ Exclusive items or equipment (e.g., skins, avatars, etc.) ▪️ Power-ups or boosts ▪️ Level skips or hints ▪️ Double rewards ▪️ Time reductions (e.g., for building or crafting) ▪️ Exclusive content (e.g., special missions, levels, etc.) ▪️ The chance to spin a prize wheel Any surprises?

Mariusz Gąsiewski December 13

Journal

2025: Growth, UA and Monetisation

I think the next will be year of focus on user experience, better onboarding, building even more connetions between Growth/User Acquisition and Monetisation: ▪️once you look at Games and Apps data (here based on Sensor Tower), it is very easy to see that Revenue grows much faster than Downloads (of course in many apps categories revenue numbers in tools are just proxy as the monetisation lays somewhere else, although it still shows some trend) ▪️ once we add additional revenue growth coming coming from ads (a lot of data points shows that in many games and apps categories in-app, in-game ads revenue grows much faster than in-app and subscriptions), then the difference between growth of monetisation and growth of downloads will be even higher ▪️ I am not expecting this trend to be changing as in many markets growth of […]

Mariusz Gąsiewski December 12

Journal

What would motivate the users to download or play a new game?

What would motivate the users to download or play a new game? That question is probably asked by many founders, CEOs, Head of Growth in many gaming companies. What is interesting there is quite recent data about it (based on GWI survey, done in Q3 2024 in US, Brazil, Japan, Germany). Based on the data we can see that : ▪️ F2P model works even more for women than man ▪️ Social aspects, recommendations from other people, friends, positive ▪️ Reviews in stores, industry websites are more important than ever ▪️ Brand topics are getting important as well ▪️ First impression matters ▪️Discounts, rewards are important as well.#insights #data #mobilegaming #gaming #newgames

Mariusz Gąsiewski November 27

Mariusz Gąsiewski

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