Mariusz Gąsiewski

Is mobile gaming data more and more concentrated? It seems so and I was touching a few times already.Especially on revenue side it accelerated in the last months based on Sensor Tower data (here is the revenue data divided into segments: top 10 games by revenue, top 21-50 games by revenue etc.. comparing last months with previous period). Data shows that "head" and "tail" of games increased or kept its position there.Any comments or observations?

Quo vadis mobile gaming?  love analyzing data from multiple perspectives to gain a clearer understanding of its implications.I examined trends in the mobile gaming industry (using Sensor Tower data) to understand growth patterns in different markets. To gain a broader perspective, I analyzed data not only from the first three quarters of 2024 (Q1-Q3), comparing it to the same period in 2023, but also compared it with the growth of those countries between 2022 and 2023. This provides a comprehensive view of the 'journey' of these countries in the mobile gaming landscape.It is quite visible that: ▶️ iOS is very strong in last quarters (both in case of T1 and T2/T3 markets) ▶️ US, although big, is gaining on importance in the last months (how long yet?) ▶️ majority of Asian markets perform much better in last months than before […]

How and where will consumer spending rise in mobile gaming, apps, and subscriptions? This question is complex, and I frequently write about the various data surrounding this topic. We usually approach this from a content perspective (who will create the next gaming or app hit etc.).However, it's equally crucial to examine this from the consumer's viewpoint. How do consumers in different countries perceive their current situation? What are their expectations for economic growth in their countries and their personal financial growth? I often analyze these topics. Below are the results of extensive research conducted on a significant number of consumers across various countries (GWI, Q2 2024).This research reveals consumer sentiment in different countries (based on the question: "In the next 6 months, how do you think the following will change?") regarding their country's economy and their personal finances. The results […]

What is the situation in mobile gaming and non-gaming after the first 3 quarters of 2024? I am adding data here, although in general what we can see:▪️ The situation in mobile gaming in-app is improving (slowly, although with some optimistic trends)▪️ As I expected earlier it will have ~5% YoY growth during the whole of 2024 (latest estimates from Newzoo share a similar trend for the next months)▪️ In both platforms, gaming, and non-gaming revenue grows faster than downloads (is that the effect of focusing on high-value users in the whole industry?).▪️ Non-gaming is growing faster than gaming, although I would be very cautious with statements that heard at a few presentations like "non-gaming is eating the gaming". Even if such a process was some time ago, it plays a much less important role now. Additionally, it is just […]

Quality matters, especially in a competitive space like the app and game market. For games and apps, their rating is one of the easiest and fastest ways for users to understand the value and quality of the product. When encountering a problem with a specific app campaign in a country, it is essential to check the app or game's rating in that country.This seems obvious, yet I'm still surprised by how many people involved in user acquisition activities fail to check ratings or discuss with different teams at their company how to improve them.To see the importance of this topic, it's enough to look at data showing the average app and game scores in the US in recent months (games sorted by revenue + apps, iGaming apps sorted by downloads). Here we segments including top 10 apps, top 21-50 games […]

Many discussions might lead one to believe that mobile gaming is a well-established industry with minimal shifts. However, a closer look at the data often reveals a different picture.An analysis of Google Play data in the US (using Sensor Tower) shows a recent decrease in the average number of years since release. While still high, this metric demonstrates strong dynamics in the industry..."

Simple, although very powerful data showing changes in the mobile ad spend in US by industries (based on eMarketer). Why it is important?▪️ Growth: It shows how verticals like Retail, CPG are getting strong on Mobile. ▪️ App Monetization: With approximately 80% of mobile ad spending occurring within apps, this shift indicates a change in app monetization strategies, especially towards hybrid models. This is crucial for mobile games, as increased non-gaming ads within them signify a move towards true hybrid monetization with potentially lower cannibalization rates. Since eCPMs for these ads might not be tied to in-app purchase probability, it allows for diversified revenue streams.▪️ Industry-Wide Shift: This trend reflects the adoption of data-driven strategies, user acquisition (UA), and measurement techniques, previously common in mobile gaming, by other sectors like retail. ▪️ This is evident in the job market, where […]