Mobile Gaming 2022 to 2025

Mobile Gaming grew in 2024 by 5.3% YoY (Sensor Tower, worldwide data excluding China) 📲 . But downloads are lagging both on Android and iOS... are we seeing a shift towards smaller number of bigger games? At the same time concentration among top publishers is not necessarily growing🤔 ... Genres that had significant scale and high growth rates were Board, Casual, Strategy, Puzzle - they were growing both in 2024 (2024 vs 2023) and in 2023 (2023 vs 2022). All details how mobile gaming was behaving in 2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile gaming (from various data sources).#mobilegaming #data #insights #gaming #market #mobilegaming2025

Mariusz Gąsiewski January 15

Journal

Mobile Gaming & Apps in India

Sharing new report about Mobile, Mobile Gaming and Mobile Apps in India!!! 🇮🇳🇮🇳🇮🇳 (based on Sensor Tower, Statista, Emarketer, GWI, Stat Counter). The report provides a comparative analysis of major mobile gaming and non-mobile categories across 2022, 2023, and 2024, 𝐢𝐥𝐥𝐮𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲. 𝘕𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘯𝘦𝘸 𝘯𝘦𝘵 𝘴𝘮𝘢𝘳𝘵𝘱𝘩𝘰𝘯𝘦𝘴 𝘪𝘯 𝘐𝘯𝘥𝘪𝘢 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 2024 𝘢𝘯𝘥 2029 𝘪𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘩𝘪𝘵 𝘢𝘭𝘮𝘰𝘴𝘵 300𝘔. 𝘔𝘰𝘣𝘪𝘭𝘦 𝘨𝘢𝘮𝘪𝘯𝘨 𝘢𝘯𝘥 𝘯𝘰𝘯-𝘨𝘢𝘮𝘪𝘯𝘨 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘪𝘴 𝘰𝘧𝘵𝘦𝘯 𝘶𝘯𝘥𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦𝘥 𝘢𝘴 𝘪𝘵 𝘢𝘥𝘴-𝘥𝘳𝘪𝘷𝘦𝘯 𝘮𝘢𝘳𝘬𝘦𝘵. There are many other such elements in that country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them . It is version 2.0 of the report I did about India some time ago (based on latest data). - Mobile in India - in-app and subscriptions - in-app and in-game advertising […]

Mariusz Gąsiewski January 8

Journal

What are user reactions to Generative AI-created content?

What are user reactions to Generative AI-created content? I came across several predictions for the mobile gaming, app, and digital industries in 2025. AI was a prominent theme throughout, particularly its role in content creation. How do users react to the content created by Generative AI? There is not much research around that yet. Quite interesting one was done by GWI and released in the middle of 2024 (with the question: "How you would feel if you discovered that content you liked was made using generative artificial intelligence (AI) tools?"Based on that research we see that: 🔷 majority of users did not change their attitude towards the content created by AI 🔷 there was a significant group of users who answered "I would like the content much less than before". and "I would like the content slightly less than before", […]

Mariusz Gąsiewski January 3

Journal

Mobile Gaming in South East Asia

South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). - general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia

Mariusz Gąsiewski December 19

Journal

Sports Apps are becoming increasingly popular.

Sports apps are becoming increasingly popular. As I work on the business side of the sports industry, I decided to examine three types of sports apps: Sports Betting, Sports News, and Sports Games—from a data perspective. I am sharing some part of my analysis in this post. It should be interesting for anyone working with those topics and/or interested in Sports topics in general. A few elements: ▪️ Sports Betting grew significantly in 2023 and is growing strongly in 2024 still ▪️ That growth is especially visible on iOS (2023 was a period with very strong growth on Android and 2024 that focus moved more towards improving user quality, growing user loyalty) ▪️ Sports News and Sports Games have slower growth, although they have still very significant scale ▪️ We see more and more apps that focus not only on […]

Mariusz Gąsiewski December 18

Journal

Mobile vs. Attribution: Web & App

The word "attribution" is increasingly common in discussions, and its importance will likely surge in the coming months, especially concerning the interplay between websites and apps. This is driven by several factors: ✅ Multi-device Usage: People are using more devices to access the internet, making it harder to track their journeys. ✅ Shifting Priorities: Businesses are focusing on loyalty and optimizing complex purchase channels, leading to a greater need for rich first-party data. This has increased the importance of apps in sectors like finance, travel, and retail, while improvements in web technology have boosted its relevance in areas like gaming. ✅ Complex User Journeys: As users switch between devices and platforms, their journeys become more complex, often spanning both web and app environments. We'll see a rise in web and app interactions, further complicating attribution. ✅ Privacy Changes: Privacy limitations are […]

Mariusz Gąsiewski December 17

Journal

What do gamers expect from Rewarded Ads?

What do gamers expect from Rewarded Ads (as they are increasingly popular in the gaming and apps world)? There is not so much research about it, so results from this one (a very recent one done by GWI in Q3 2024) are exciting: ▪️ In-game currency (e.g., coins, gems, etc.) ▪️ Extra lives or health to continue playing ▪️ Exclusive items or equipment (e.g., skins, avatars, etc.) ▪️ Power-ups or boosts ▪️ Level skips or hints ▪️ Double rewards ▪️ Time reductions (e.g., for building or crafting) ▪️ Exclusive content (e.g., special missions, levels, etc.) ▪️ The chance to spin a prize wheel Any surprises?

Mariusz Gąsiewski December 13

Journal

2025: Growth, UA and Monetisation

I think the next will be year of focus on user experience, better onboarding, building even more connetions between Growth/User Acquisition and Monetisation: ▪️once you look at Games and Apps data (here based on Sensor Tower), it is very easy to see that Revenue grows much faster than Downloads (of course in many apps categories revenue numbers in tools are just proxy as the monetisation lays somewhere else, although it still shows some trend) ▪️ once we add additional revenue growth coming coming from ads (a lot of data points shows that in many games and apps categories in-app, in-game ads revenue grows much faster than in-app and subscriptions), then the difference between growth of monetisation and growth of downloads will be even higher ▪️ I am not expecting this trend to be changing as in many markets growth of […]

Mariusz Gąsiewski December 12

Journal

What would motivate the users to download or play a new game?

What would motivate the users to download or play a new game? That question is probably asked by many founders, CEOs, Head of Growth in many gaming companies. What is interesting there is quite recent data about it (based on GWI survey, done in Q3 2024 in US, Brazil, Japan, Germany). Based on the data we can see that : ▪️ F2P model works even more for women than man ▪️ Social aspects, recommendations from other people, friends, positive ▪️ Reviews in stores, industry websites are more important than ever ▪️ Brand topics are getting important as well ▪️ First impression matters ▪️Discounts, rewards are important as well.#insights #data #mobilegaming #gaming #newgames

Mariusz Gąsiewski November 27

Journal

How is mobile gaming performing?

How is mobile gaming performing? What does the latest data reveal? Recent months have brought mixed news for the mobile gaming industry, with both challenges and positive trends emerging. A look at the latest data (based on Sensor Tower) shows that: ▶️ 2024 is proving much stronger for mobile gaming than 2023. ▶️ October 2024 marked the first month in a while to see significant year-over-year download growth, surpassing even revenue growth (13% vs. 9% YoY). ▶️ iPads exhibit similar trends in October. ▶️ Android growth appears stagnant in recent months, despite some minor positive movements.

Mariusz Gąsiewski November 21

Journal

Gaming Time: Now vs. 1-Year Ago?

There's a lot of discussion surrounding monetization and revenue generation within the gaming industry, but far less focus on player engagement. Are people playing less than in the past? What does the data tell us? Some interesting data points (from Q3 2024) from GWI shed light on this issue. The study was conducted across several countries and revealed the following: 🔹 Across all countries surveyed, people are playing less than a year ago, which is a worrying trend. 🔹 The decline in time spent gaming was more pronounced in Tier 1 countries compared to Brazil. 🔹 The 16-24 age group demonstrated the strongest engagement compared to a year ago, which is an optimistic sign.What are your thoughts on these findings? ❓❓hashtag#insights hashtag#gaming hashtag#engagement hashtag#data

Mariusz Gąsiewski November 18

Journal

How non-gaming apps are growing?

How non-gaming apps are growing? I love analyzing data from multiple perspectives to gain a clearer understanding of its implications. I examined trends in the non-gaming apps industry (using Sensor Tower data) to understand growth patterns in different markets. To gain a broader perspective, I analyzed data not only from the first 10 months of 2024 (January-October), comparing it to the same period in 2023, but also compared it with the growth of those countries between 2022 and 2023. This provides a comprehensive view of the 'journey' of these countries in the the apps landscapeIt is quite visible that: ▶️ non-gaming apps categories have good growth in 2023 and 2024 ▶️ once we talked about last months iOS is leading in growth (both in case of bigger and smaller categories) ▶️ in many categories revenue in non-gaming categories grow faster than […]

Mariusz Gąsiewski November 12

Mariusz Gąsiewski

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