Gun & Dungeons Innovative Reward Boost

'Gun & Dungeons' by Topebox takes an inventive approach to rewarding players post-level completion by offering up to a 2000% reward boost using in-game currency. This clever method not only enhances the perceived value of gems but also encourages players to invest more in gem packs.Here’s how they do it:💰 Players are presented with multiple options: double the reward by watching a video ad or boost rewards significantly by spending gems, with a max boost of 2000%.🔝 This method not only maximizes reward satisfaction but also subtly drives players toward in-app purchases, making gems a valuable and desirable currency.💎 The design makes it clear that investing in gems can yield massive rewards, creating a win-win scenario for both the player and the developer.This feature is a prime example of how to balance monetization with player satisfaction, turning a common practice […]

Michael Kopelovich September 2

Journal

How Race Events Drive Engagement in Mobile Games

Race events have become a powerful tool in mobile gaming, fueling competition and keeping players hooked. Whether completing levels, collecting items, or earning points, these events turn gameplay into a thrilling race against time and other players. Here’s why race events are so effective: 🏆 Competitive Edge: Live leaderboards and real-time tracking push players to keep playing and outperform their rivals.🎁 Tiered Rewards: The faster you race, the better the rewards! Top finishers get exclusive prizes, but everyone walks away with something.⏳ Time-Limited Challenges: With only a limited time to win, the urgency keeps players engaged and returning for more.Examples like Candy Crush Soda Saga’s Rainbow Road and Royal Match’s Sky Race showcase how race events create excitement and drive continuous play.These events increase playtime and provide opportunities for monetization and community building. If you’re looking to boost engagement, race […]

Michael Kopelovich August 28

Journal

Innovative Scrolling Offers in Coin Master

Just came across a fascinating feature in Coin Master that I haven't seen before—a scrolling endless offer sequence. Instead of the usual set of 6 offers, players are invited to scroll through a sequence of 12 offers to see all the rewards. This adds a new layer of engagement and curiosity to the purchasing experience.What caught my attention even more was the pricing strategy employed. The sequence is structured as follows:- Paid: 49.9 (800 spins)- Free- Free- Free- Free- Free- Paid: 39.9 (800 spins)- Free- Free- Paid: 17.9 (800 spins)- Free- FreeStarting with the most expensive paid offer, the same reward is then offered at a reduced price further down the sequence. It taps into the psychological principle of "commitment and consistency." If a player buys the first offer, they may feel more inclined to buy the subsequent ones at […]

Michael Kopelovich August 27

Journal

Adventure Island Merge: Mysterious Gift

I'm really impressed with this offer in Adventure Island Merge! The 35 guaranteed energy is a nice touch, but what gets me are the three mystery gifts—it's so hard to skip! This strategy is a great example of how to keep players engaged and excited about their next reward.

Michael Kopelovich August 26

Journal

Hole.io: Smart Ad Breaks With Rewards

Ever wondered how to effectively integrate ads into short game sessions without frustrating your players? Hole.io nails it with their brilliant halftime ad break strategy in their 2-minute rounds. This approach not only aligns with Google policies but also enhances the player experience. Here’s how they do it:⏲️ 5-second countdown alerts players before the break, making the transition smooth.🎁 Players see what they’ll earn after watching the ad, reducing the friction of ad-watching.🎥 Instead of a standard interstitial ad, players can opt to watch a reward video to gain an additional advantage (like starting the second half bigger for a better chance of winning).🚫 Finally, the option to remove ads altogether is offered, adding another monetization layer.This seamless integration keeps players engaged and turns potential frustrations into rewarding experiences. If you're looking to refine your ad strategy, this is a […]

Michael Kopelovich August 22

Journal

Top Mobile Game Picks of the Week!

Welcome back to another week of exciting mobile game discoveries! This time, we’ve got a thrilling mix of strategy, matching, and puzzle games that have kept me hooked all week. Let’s jump right in! 1) TDS - Tower Destiny Survive by SayGames 👑 King of the Castle (or Tower!)In this super fun tower defense game, you'll find yourself defending your very own tower against relentless waves of zombies. It’s not just about surviving; it’s about strategically building and fortifying your tower to withstand the onslaught. The cute animations combined with the challenging gameplay make this game a standout title. If you love strategy games that test your tactical thinking, this one’s for you!App StoreGoogle Play 2) Triple Treats: Tile Match by Calumma Games 🍰 A Sweet Debut!Calumma Games has hit the ground running with its first release, Triple Treats. This […]

Michael Kopelovich August 22

Journal

Hard Levels: Animation from Twisted Tangle

🎮 Check out this awesome "Hard Levels" animation from Twisted Tangle! If there's one thing I love, it's fun and beautifully crafted design and animation in games. The team did a fantastic job bringing this to life—kudos to the designers! 👏 Just wanted to highlight the incredible work and attention to detail here. 🌟

Michael Kopelovich August 21

Journal

Trending Live-Ops Events: Team Up for Rewards!

Welcome back to another edition of my LiveOps segment! Today, I’m diving into two fantastic examples of social events in mobile games that are all about teamwork: Dragon Nest from Royal Match and Music Box Partners from PiggyGO. 🐉 Dragon Nest (Royal Match)In this event, players join forces with their friends to raise dragons. The goal? To work together and complete the Dragon Nest, earning Magic Balls that contribute to unlocking the Grand Prize. This event beautifully integrates collaboration and competition, making it an engaging way to keep players connected and motivated. 🎶 Music Box Partners (PiggyGO)Music Box Partners takes teamwork to the next level by encouraging players to complete music boxes with their friends. Players spin to earn points, and if they land on the "Partner" slot, they can send points to their partner. Completing all music boxes unlocks […]

Michael Kopelovich August 19

Journal

The Power of Partnership: The New Frontier in Mobile Gaming Collaborations

As someone who’s deeply passionate about the gaming industry, I always strive to bring you fresh insights and perspectives. This time, I’ve had the pleasure of teaming up with someone who brings a wealth of experience and expertise that I’m thrilled to showcase. I’m honored to introduce Constantin-Alexandru Iorga, a Sr. LiveOps Manager at Scopely, who has been instrumental in managing live operations for some of the biggest titles in the industry, including Stumble Guys. Alex is not only a seasoned professional but also someone who deeply understands the intricacies of player engagement and the power of well-crafted collaborations. I’m truly excited to have him join me as a co-writer for this article. In this piece, we’ll start by briefly exploring some of the most exciting recent collaborations in the gaming world. Then, I’ll hand things over to Alex, who […]

Michael Kopelovich August 16

Journal

Boosting Engagement With Cumulative Rewards

I wanted to highlight a clever monetization strategy in the game Slime Legion by Perfeggs. They offer "Cumulative Rewards" for watching 10 ads, which rewards players an extra chest. While this is common in MMORPGs, it's quite rare in casual or hybrid games. How It Works 🤔 ✅ Daily Mission Integration: The reward is part of the daily mission screen, ensuring players see their progress regularly.✅ Anywhere, Anytime: Players can watch reward video (RV) ads anywhere in the game to contribute towards the cumulative goal.✅ Visible Progress: Every time players complete a task and check their daily missions, they see their progress bar filling up, encouraging them to watch all 10 ads to earn the extra chest. If your game has some RV depth, consider adding a cumulative rewards system to enhance player engagement and monetization.

Michael Kopelovich August 6

Journal

Trending Live-Ops Events: Choose Your Reward

Welcome back to my segment on Live-ops events in mobile games! This week, we're diving into a cool event concept: Letting players choose the complexity and reward. Let’s explore how it works and why it’s so effective! ❓ What Makes These Events Effective? ❓ How They Work: Players are presented with three different choices: Small, Medium, or Large.✅ Small Reward: Typically includes basic in-game resources.✅ Medium Reward: Often adds a mid-tier bonus or collectible item.✅ Large Reward: Usually comes with high-value items and bonuses. ❓ Impact on Players ❓ When these events first appear, most players probably go for the biggest reward, which means they need to spend more resources like lives, energy, or coins. The interesting part is how behavior changes in future events. Players may choose rewards more wisely, making the event more engaging and increasing their playtime […]

Michael Kopelovich July 31

Journal

Effective Phone Connect Funnel by Coin Master

Here's a great example of an effective phone connect funnel that I saw in Coin Master by Moon Active. This simple yet engaging process makes it easy for players to connect their phone numbers and rewards them along the way. It’s a strategy that other game developers can learn from to enhance player engagement and retention.How It Works:✅ Step 1: Enter Your Phone Number✅ Step 2: Enter the Verification Code✅ Step 3: Receive Your Rewards✅ Step 4: Add Friends and Get Additional RewardsThis method is straightforward and keeps the user engaged throughout the process by offering immediate rewards. It's an excellent way to integrate players more deeply into the game ecosystem and ensure they feel valued.

Michael Kopelovich July 29

Michael Kopelovich

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