Michael Kopelovich

I've been exploring Legend of Mushroom's 🍄 approach to community building on Discord, and I’m really impressed with the variety of channels they offer to keep players engaged. Here are some standout channels that other games could consider incorporating into their own Discord strategy: 💬 Suggested Groups and Ways to Engage Your Discord Audience:1. 📢 Announcements & Updates: - Channels like announcements, game-updates, and gift-codes keep players informed about everything from new features to free rewards. Keeping communication clear and frequent builds trust and loyalty.2. 🎉 Community Engagement: - Channels like community-events and pal-design-contest invite players to participate in fun events, share ideas, and contribute to the game's development. These are great ways to keep your community active and involved.3. 🛠️ Support & Feedback: - Dedicated channels for contacting mods, reporting bugs, and offering suggestions allow players to share their […]

🎣 Just came across something cool in Fish of Fortune by Whalo! They’re offering a chance to win up to 1000 free spins just for sharing your experience on video. 📹 Not sure how many players actually participated, but it’s still a nice way to engage the community and get players involved. Plus, who doesn’t love free spins?! 🎉hashtag#FishOfFortune hashtag#MobileGaming hashtag#GameEngagement hashtag#FreeSpins hashtag#Whalo

Live-ops events in mobile games have evolved beyond just engaging gameplay; they are now key revenue drivers for developers. A significant way games monetize during these events is through special offers that help players advance and increase their chances of winning. Whether it's exclusive event-specific bundles or integrated reward packs from regular offers, these in-game purchases incentivize players to keep progressing through time-limited challenges. In this article, we explore examples from various games and studios to showcase how these offers are implemented to balance gameplay progression with monetization. "Adventure Island Merge" by FlyBird The Insect Catching Contest event incentivizes players to complete the challenge faster by offering special packs. The screenshot on the right shows the available event-specific offers where players can purchase tools like "mowers" to speed up their progress, with bundles ranging from 10 to 35 tools. These […]

Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]

💡 Interesting Monetization Strategy for Event Progression I recently encountered a well-designed offer during the game event. The game presented three different bundles, each offering items that help players progress faster in the event.What stood out to me was how these offers cater directly to players eager to make headway. Whether you go for the smaller bundle or the larger one, the focus is on giving players the tools they need to keep advancing without hitting a wall.It’s a smart approach that supports player progression while offering meaningful value, keeping players engaged and motivated.

🚀 Monetization Insight from Toon Blast --> I recently came across an interesting feature in Toon Blast that highlights how to effectively combine gameplay progression with monetization. The feature, called Progress Pack, rewards players with coins as they collect stars from completing levels. However, there’s a twist—players need to make a small purchase to claim the rewards they’ve already earned.💡 Here's why I find this compelling:1. Psychological Commitment: The pack offers up to 3500 coins with an attractive 95% off. The player earns stars naturally by playing, but to unlock the rewards they’ve "already earned," they need to pay a small amount. This taps into the psychology of ownership and sunk-cost fallacy, where players feel motivated to claim what they've worked towards.2. Gradual Engagement: The feature motivates longer engagement by gradually increasing the rewards as players reach higher milestones (10, […]