Michael Kopelovich

Monetizing live-ops events in mobile games has become a sophisticated art, blending player engagement with timely, well-designed offers. Events like Halloween-themed treasure hunts and Snakes and Ladders-inspired challenges add excitement and create time-limited opportunities for players to progress faster. A core strategy that developers use to enhance monetization during these events is offering special bundles and rolling offers, designed to help players advance while adding value to their in-game purchases. In this article, we continue our exploration with new examples from popular games, showcasing how developers strategically implement event-specific offers to balance player progression with revenue growth. "Piggy GO" by Forever9 Games In this event, Piggy GO integrates rewarded video ads as an effective way to boost player engagement while offering free progression options. The event screen presents a tiered reward structure, where players earn increasingly valuable rewards by watching […]

I recently discovered something super cool in Royal Match while playing the 'Dragon Nest' event. 🐉 It’s not just the event itself that caught my attention, but the amazing UI they designed around it! The event icon on the main screen literally comes to life with an invite popping out every few seconds, making it impossible to miss. For those who haven't checked it out yet, Dragon Nest is a limited-time event where you raise dragons by matching with friends or other players. The way you collect Magic Balls to level up your dragons and win rewards feels like a perfect addition to the gameplay. 🎁These subtle, yet powerful, UI details really add to the game’s immersive experience, and Dream Games nailed it once again with this one. 👏Have you tried Dragon Nest yet?hashtag#RoyalMatch hashtag#DragonNest hashtag#GameEvent hashtag#DreamGames hashtag#MobileGaming hashtag#GameUI

Came across this fun mechanic in 'Dice Dreams' —Piggy Wheel! 🐷🎡 The event encourages players to "break the piggy" to earn a free spin on the wheel, adding an extra layer of excitement and reward to the gameplay. What’s even better is that some of the rewards tie directly into the pet event, which is a nice touch to keep players invested in multiple features at once. It’s a clever way to drive engagement while keeping things interactive and fun. 🎲💫What do you think—does this kind of feature keep you playing?

🎯 Gossip Harbor by MicrofunIn the Bingo Bonanza event, players are motivated to complete bingo lines faster through event-specific packs. The screenshot on the right showcases the available bundles, offering gems, coins, and exclusive rewards to accelerate progress. Players can choose from three different packs, each providing a unique set of resources to suit various play styles.What’s particularly strategic is the Buy All option, where players receive a discount for purchasing all packs together, maximizing their event advantage while offering value. This approach blends regular progression with premium purchases, ensuring players can advance quickly without feeling stuck.

Just saw this awesome ad for 'Solitaire Grand Harvest' by Playtika, showcasing their newest in-game collaboration with Snoopy! 🐶🌻 The mobile ad highlights Snoopy’s journey into the game world, complete with adorable challenges and the chance to build Snoopy’s camp. It’s all part of a six-month campaign celebrating Snoopy's 75th anniversary. 🎉What really caught my eye is how they use the ad to feature new game events—a strategy I don’t see often in mobile gaming ads. It’s a clever way to engage users by giving them a glimpse of what’s new and exciting in the game. I think this approach could be great for attracting users and should definitely be A/B tested in marketing campaigns.What do you think of this strategy—does it catch your attention?hashtag#SolitaireGrandHarvest hashtag#Snoopy75 hashtag#GameCollab hashtag#MobileGaming hashtag#Playtika hashtag#GameMarketing

  Card albums are a big part of mobile games, drawing on a nostalgic sense of collection from the 90s and early 2000s. Back then, kids would collect Pokémon cards or soccer stickers, trading them with friends to complete albums, with the dream of winning cool prizes like mountain bikes. Today, mobile games have adopted this mechanic, bringing the excitement of collecting and trading into the digital space. In this article, we explore how card albums in mobile games have become a crucial engagement and monetization tool.   Historical Overview: The Roots of Card Collecting Card collecting dates back to the late 19th century, around the 1870s, when cigarette companies began including collectible cards in their packs to promote sales. These early cards, often featuring actors, sports figures, and military heroes, became highly sought after. By the 1940s, baseball cards, […]

I came across an interesting approach in 'Unpuzzle' by HYPERCELL. They’ve placed the Level Race event behind an RV (Rewarded Video) placement, meaning players need to watch an ad to unlock the event. 🏆🎥I’ve seen RV placements for rewards and boosts, but it’s the first time I’ve seen a game event itself gated this way. It’s a creative way to integrate ads while keeping players engaged and curious to participate. Really smart and definitely stands out! What do you think about gating events behind RVs—genius or too much?#MobileGaming #GameDesign #Monetization #Unpuzzle #PlayerEngagement

I was playing 'Pin Out Master' and got this collab code for Hamster Kombat. 🐹🔑I know it’s something related to cryptocurrency, but that’s about it. Can anyone explain more about what Hamster Kombat is? I’m curious!---#GamingCollab #HamsterKombat #GameCommunity #MobileGaming

I’ve been playing Royal Match, and I have to say, the chest opening animation and rewards are absolutely fantastic! The chest jumping, the smooth animation, and the way the rewards are presented (plus the amount!) make it such a satisfying experience. It’s just the right balance—nothing over the top, but enough to feel really rewarding. 👏 Dream Games really nailed it with this feature. It’s those small touches that make a huge difference! 🎉