Background
  • arrow_back Home
  • keyboard_arrow_rightAuthor archive 2025

Michael Kopelovich

trending_flat

The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]

trending_flat

Archero 2: Onboarding done right!

🚀 Onboarding done right! Archero 2, the sequel to the popular Archero game by Habby, has a fantastic 3-day offer for new players. It's clever because it tackles retention right from the start—once you buy the pack, you’re motivated to log in daily to claim the rewards you’ve already paid for. This helps bring players back during the critical first few days, setting strong engagement habits early on. What’s even better? The twist! They’ve added three pricing tiers, offering better rewards as you move up, ensuring value at every level. It’s a smart mix of monetization and retention.

trending_flat

Welcome Back with Style!

🌟 Welcome Back with Style! Loving this feature from DB Legends by Bandai Namco! Offering exclusive content for returning players is such a smart way to reignite engagement and show appreciation. It’s all about making players feel special and giving them a reason to dive back in.

trending_flat

Reaching Every Player Type!

🎯 Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s a great way to cater to both free-to-play players and paying users alike. This approach ensures accessibility while maximizing engagement and monetization opportunities.

trending_flat

Dynamic Offers in Action!

🎥 Dynamic Offers in Action! ✨ I came across two engaging offers recently, one from Coin Master and another from Gossip Harbor. What sets these apart is how they leverage small animations to bring their offers to life. Unlike the usual static images, these animated offers create a sense of excitement and make the experience feel much more immersive. Not only does this approach catch the eye, but it also has the potential to drive higher engagement and revenue. It’s a great reminder of how small design tweaks can have a big impact.

trending_flat

Crafting Player-Centric Experiences

First of all, thank you so much for agreeing to this interview! To kick things off, could you introduce yourself to our audience and share a little about what got you started in the industry? Danielle: Yeah, it’s my pleasure! So, I’m Danielle, and I’m the Head of Player Experience at Ilyon. My love for games started when I was 13 and first rolled a d20, discovering the magic of Dungeons & Dragons. Ever since, I’ve been immersed in tabletop RPGs, LARPs, and the occasional video game—though my heart will always belong to role-playing adventures. Professionally, I’ve always been drawn to roles that focus on people. I’ve worked as a flight attendant, account manager, and customer success lead across various industries. Before joining Ilyon, I was at Eldritch Foundry, where I helped bring tabletop players’ imaginations to life by creating […]

trending_flat

Interesting offer in Coin Master by Moon Active

Spotted an interesting offer in Coin Master by Moon Active! While the design feels a bit crowded for my taste, the concept of 'Bigger prize, same price' is definitely intriguing. Always exciting to see what tests and features studios are trying out to engage players! 🎁✨ Has anyone tried a similar approach and seen any interesting results? Would love to hear your thoughts!

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation