Monetization in Sort Games – A Sneak Peek! Here’s a small teaser for my upcoming two-part blog series on monetization strategies in sort games! 
Part 1: IAP Strategies – How sort games design their in-game purchases for maximum impact. Part 2: RV Strategies – How rewarded video is integrated to drive engagement and retention. Stay tuned – plenty of insights coming soon! 
Would love to see more games implementing something like this! --> What do you think?
Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]
Love this rolling offer design in Coin Master! 
What makes it even better is the custom reward option (the plus sign), letting players choose what suits them. A smart and engaging touch!What do you think?
Absolutely love this "Welcome Back!" screen from Travel Town by Moon Active! 
This is the first time I’ve seen a welcome-back feature that spans multiple days instead of being a one-time reward. Such a smart way to keep players engaged and coming back for more! 
Digging deeper with Gossip Harbor! Loving this 1+1 offer from Micro Fun! It’s a great way to keep players engaged and progressing in the event while providing more value. Simple yet effective design for rewarding gameplay.
Onboarding done right! Archero 2, the sequel to the popular Archero game by Habby, has a fantastic 3-day offer for new players. It's clever because it tackles retention right from the start—once you buy the pack, you’re motivated to log in daily to claim the rewards you’ve already paid for. This helps bring players back during the critical first few days, setting strong engagement habits early on. What’s even better? The twist! They’ve added three pricing tiers, offering better rewards as you move up, ensuring value at every level. It’s a smart mix of monetization and retention.
Juice King by SayGames is really stepping up its no-ads offer game! 
This package goes above and beyond, packing over 12 benefits + resources into one irresistible deal. It's clear a lot of thought went into designing this—making it almost impossible to say no!
Welcome Back with Style! Loving this feature from DB Legends by Bandai Namco! Offering exclusive content for returning players is such a smart way to reignite engagement and show appreciation. It’s all about making players feel special and giving them a reason to dive back in.
Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s a great way to cater to both free-to-play players and paying users alike. This approach ensures accessibility while maximizing engagement and monetization opportunities.
Dynamic Offers in Action! I came across two engaging offers recently, one from Coin Master and another from Gossip Harbor. What sets these apart is how they leverage small animations to bring their offers to life. Unlike the usual static images, these animated offers create a sense of excitement and make the experience feel much more immersive. Not only does this approach catch the eye, but it also has the potential to drive higher engagement and revenue. It’s a great reminder of how small design tweaks can have a big impact.
First of all, thank you so much for agreeing to this interview! To kick things off, could you introduce yourself to our audience and share a little about what got you started in the industry? Danielle: Yeah, it’s my pleasure! So, I’m Danielle, and I’m the Head of Player Experience at Ilyon. My love for games started when I was 13 and first rolled a d20, discovering the magic of Dungeons & Dragons. Ever since, I’ve been immersed in tabletop RPGs, LARPs, and the occasional video game—though my heart will always belong to role-playing adventures. Professionally, I’ve always been drawn to roles that focus on people. I’ve worked as a flight attendant, account manager, and customer success lead across various industries. Before joining Ilyon, I was at Eldritch Foundry, where I helped bring tabletop players’ imaginations to life by creating […]
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