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Michael Kopelovich

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Welcome Back with Style!

🌟 Welcome Back with Style! Loving this feature from DB Legends by Bandai Namco! Offering exclusive content for returning players is such a smart way to reignite engagement and show appreciation. It’s all about making players feel special and giving them a reason to dive back in.

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Reaching Every Player Type!

🎯 Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s a great way to cater to both free-to-play players and paying users alike. This approach ensures accessibility while maximizing engagement and monetization opportunities.

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Dynamic Offers in Action!

🎥 Dynamic Offers in Action! ✨ I came across two engaging offers recently, one from Coin Master and another from Gossip Harbor. What sets these apart is how they leverage small animations to bring their offers to life. Unlike the usual static images, these animated offers create a sense of excitement and make the experience feel much more immersive. Not only does this approach catch the eye, but it also has the potential to drive higher engagement and revenue. It’s a great reminder of how small design tweaks can have a big impact.

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Crafting Player-Centric Experiences

First of all, thank you so much for agreeing to this interview! To kick things off, could you introduce yourself to our audience and share a little about what got you started in the industry? Danielle: Yeah, it’s my pleasure! So, I’m Danielle, and I’m the Head of Player Experience at Ilyon. My love for games started when I was 13 and first rolled a d20, discovering the magic of Dungeons & Dragons. Ever since, I’ve been immersed in tabletop RPGs, LARPs, and the occasional video game—though my heart will always belong to role-playing adventures. Professionally, I’ve always been drawn to roles that focus on people. I’ve worked as a flight attendant, account manager, and customer success lead across various industries. Before joining Ilyon, I was at Eldritch Foundry, where I helped bring tabletop players’ imaginations to life by creating […]

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Interesting offer in Coin Master by Moon Active

Spotted an interesting offer in Coin Master by Moon Active! While the design feels a bit crowded for my taste, the concept of 'Bigger prize, same price' is definitely intriguing. Always exciting to see what tests and features studios are trying out to engage players! 🎁✨ Has anyone tried a similar approach and seen any interesting results? Would love to hear your thoughts!

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Cross Promotion: Pop-up Carousel

Spotted a cool feature in Dream Blast by Rovio, They use a pop-up carousel to promote their other games like Angry Birds 2 and Sugar Blast. Cross-promotion like this is a smart way to keep players engaged. Here’s how it can work: 1️⃣ Keeping players around: If someone’s about to stop playing, show them another game they might love. 2️⃣ Turning non-spenders into spenders: Maybe a player isn’t spending in this game, but they might in another one. 3️⃣ Matching interests: Suggesting games with similar vibes keeps things fun and familiar. 4️⃣ Highlighting special events: Promote exciting events happening in other games to catch their interest. A simple but clever way to keep players in the family. Nice work, Rovio! 👏

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Christmas Loading Screens in Games

🎄 Christmas Loading Screens in Games 🎮 As the year comes to a close, I wanted to share something festive! One of my favorite small touches in gaming is when developers update loading screens to match the season. From holiday cheer to creative visuals, these updates make games feel fresh and fun. Here’s a collection of 15 games that nailed it with their Christmas-themed loading screens this year. Swipe through and enjoy the creativity! 🎅✨ This is my last post of the year, and I want to take a moment to thank everyone who read, liked, commented, and shared my posts throughout 2024. Your engagement means the world to me, and I’m excited to keep sharing more in 2025! Wishing you all a Happy New Year filled with creativity, success, and joy! 🥂

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GPT vs. Royal Match: Can AI Win a Hard Level?

Introduction Ever wondered if GPT could help beat a tricky level in Royal Match? Well, I decided to put it to the test. Before diving into the game, I made sure to "train" GPT on the basics of Royal Match, explaining the mechanics, how to create power-ups, and ensuring it understood the fundamentals as best as I could. With that prep done, I tackled a hard level with GPT as my guide, move by move. Here's how it went: The Setup The level was challenging, with limited moves and multiple objectives: clear the wooden crates, collect yellow crowns, and free the piggies. Armed with screenshots for every move, I consulted GPT for its recommendations, following them step by step. Did GPT’s logic bring me victory? Let’s find out. The Moves Move 1: Match three red tiles in the bottom right […]

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Creative Animation Alert!

🎉 Creative Animation Alert! 🪛 Spotted this fantastic end-of-level reward multiplier animation in Screw Tile by ABI Game Studio. The screw animation adds such a unique and satisfying touch to the experience. 🎨👏Love seeing creative design ideas like this—kudos to the team for making rewards feel extra rewarding! 💡✨Check out the game here:iOS: https://shorturl.at/0UhwSAndroid: https://shorturl.at/MTvzj

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Smart Design Meets Convenience!

🎮 Smart Design Meets Convenience! 🚀 I came across this intriguing feature in Color Clash by Voodoo. Typically, upgrading your troops requires winning battles to get upgrade packs. The catch? Only one pack can unlock at a time, so you have to keep coming back to start unlocking the next one.Here’s the twist: they’re now offering an *auto-start* option for a price! It’s a clever way to keep players engaged while introducing a monetization opportunity.

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The Power of Partnerships in Gaming

Welcome back to The Power of Partnership, your monthly dive into the most exciting collaborations in the world of mobile gaming! This series is all about exploring how partnerships between games and iconic franchises bring fresh, engaging content to players and redefine what’s possible in the gaming industry. In this edition, we’re highlighting recent standout collaborations that showcase creativity, innovation, and community impact. Monopoly GO x Marvel From September 26th to December 5th, Monopoly GO! brought the Marvel universe into its gameplay with an epic collaboration featuring iconic superheroes like Spider-Man, Wolverine, Deadpool, and the Avengers. Players could collect 20 special sticker sets, trade with friends, and unlock exclusive Marvel-themed tokens and shields by completing sticker albums. The collaboration introduced thrilling events like Avengers Racers, a revamped Tycoon Racers event with bumper cars inspired by Marvel heroes, and the Amazing […]

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