Michael Kopelovich

A simple but effective strategy to boost engagement beyond the game!

Are you ready to get your mind blown? For the first time, I’ve seen Apple’s Live Activities being used in a mobile game—not just for engagement but for monetization! Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to what’s happening in the game without needing a push notification. But here’s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: Time-sensitive offers (like limited-time sales or flash deals) Event progress (track ongoing in-game challenges) Energy refills or cooldowns (reminding players when they can jump back in) Competitive […]

Summoners War x Demon Slayer Collab is Next Level! Seeing anime collaborations in games is always exciting, but when it’s Demon Slayer, it hits differently! What’s even cooler is how Summoners War went all-in on this collab—not just with in-game content but also by revamping their entire ASO strategy to attract both new and returning players. App name update to highlight the event New store visuals showcasing the collab App Store Event Feature to maximize visibility In-game, players can collect five iconic Demon Slayer characters, challenge the Hashira Training dungeon, and even decorate Sky Island with exclusive buildings from the anime. Love seeing this level of commitment to making a collab feel like a true event rather than just a quick character drop!

Are you ready to get your mind blown? For the first time, I’ve seen Apple’s Live Activities being used in a mobile game—not just for engagement but for monetization! Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to what’s happening in the game without needing a push notification. But here’s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: Time-sensitive offers (like limited-time sales or flash deals) Event progress (track ongoing in-game challenges) Energy refills or cooldowns (reminding players when they can jump back in) Competitive […]

Saw an interesting event in Royal Kingdom called Cube Blast—a time-limited challenge that brings the popular block puzzle mechanic into the game. Players collect cubes from levels, clear rows or columns, and progress through 10 stages for rewards. A clever way to tap into the popularity of Block Blast while keeping engagement fresh!

I really like this daily rewards design in Block Head by Bombay Play. The clear layout and chest progression make it visually appealing and rewarding. A great way to keep players engaged and coming back! Check out the game here:AppstoreGooglePlay

Cool to see Dice Dreams featuring its celebrity collab directly on the App Store page. Having a well-known face in ASO can help with credibility and conversion. Not something you see often, but definitely an interesting approach. Have you noticed other games using this strategy?