The Rise of Casualisation and Hybridisation
🚀 Mobile Gaming in 2024: The Rise of “Casualisation” and “Hybridisation” 🎮📱 According to AppsFlyer’s “The State of Gaming App Marketing - 2024 edition,” the mobile gaming industry attracted $29 billion in app install ad spend last year. Here are the Key Trends: 1️⃣ "Casualisation": More engaging casual experiences are emerging, blending simplicity with depth to attract a broader audience. 2️⃣ "Hybridisation": Games are increasingly mixing IAP and IAA models to optimise revenue. • Hypercasual Games: Adoption of hybrid models jumped from 19% to 26%. • Mid-Core Genres: Significant increases in hybridisation were observed in RPGs (+24%), Strategy games (+11%), and Shooting games (+10%). 3️⃣ Platform Divide: Android saw 12% growth in ad revenue, while iOS experienced a 10% decline. In-app purchases dropped 15% on Android and 35% on iOS. Privacy changes, market saturation, and evolving player preferences are pushing […]