Julie Tonna

💫 Infinity Nikki has taken the mobile gaming world by storm! ✨ After a cozy weekend playing Infinity Nikki, I really think it nails the cosy games trend perfectly. It’s all about peaceful exploration, crafting outfits, and getting lost in a beautiful world. No action-packed chaos in sight, just pure, chill vibes.Here’s why it's in the Top 3 iOS Apps Worldwide:🌸 Targeted experience: designed with women in mind.🌸 Chill gameplay: no intense battles, just a relaxing experience.🌸 Stunning visuals: Unreal Engine 5 really brings the world to life, even on my iPad Mini!🌸 Strong IP: from Nikki UP2U released in 2012, to Love Nikki - Dress Up Queen (100M installs, $285M revenue) and Shining Nikki - Fashion Makeover ($400M+ since 2019).🌸 Looots of rewards: the game was built with Eastern players in mind, so lot of menus, rewards, and dopamine […]

As user behaviors shift and technology evolves, 2025 is a make-or-break year for advertisers navigating this dynamic landscape. 2025 isn’t just a year of change—it’s a year to redefine the rules of mobile advertising. From the dominance of AppLovin to the rise of alternative app stores, the landscape is evolving rapidly. This article explores the key trends shaping the future of mobile advertising, highlighting opportunities and challenges for advertisers, developers, and brands. 1. How AppLovin’s diversification is shaping the Ad landscapeAppLovin’s position as a leader in the mobile advertising space has never been stronger. Known for its advanced AI-driven ad optimisation and massive inventory, the network has been the backbone for many gaming companies for years. However, 2025 brings a notable shift as e-commerce brands enter the auctions, driving up competition.E-commerce advertisers, traditionally focused on Google and Meta, are now […]

⚡️ Top must-read reports & webinars this week for Marketers! 1️⃣ Put AI to Work for Marketing Teams [Webinar] by OpenAIA deep dive into how AI can streamline marketing processes, where OpenAI shares insights on integrating AI tools effectively, from content generation to predictive analytics.🔗 https://lnkd.in/eCRzkK9c2️⃣ Q3 Quarterly Trends Report [Report] by SingularHighlights the latest in mobile marketing trends, attribution challenges, and key industry benchmarks, with insights from Digital Turbine, Mobile Growth Association, RevX, yellowHEAD, SHAMSCO & Marcus Burke.🔗 https://lnkd.in/ec3gUhAV3️⃣ State of Digital Advertising 2024 [Report] from Sensor TowerFor understanding shifts in ad spend, format performance, and consumer behavior trends in 2024.🔗 https://lnkd.in/eUHHcsM3

🌟 The App Store gets a “More Powerful Search” … but what does it mean? 🌟 With the latest iOS 18.1 update, Apple has rolled out a “More Powerful Search” for the App Store.It allows users to find apps using natural language - like on ChatGPT, for example.On paper, this sounds like a game changer for app discovery.After giving it a try, I was not really convinced…I did a couple of test searches before updating my iPhone.First, I looked for “Best travel app to book everything for my city trip” - no results.Then, I searched for “Popular games to match candies & sweets” and only found small, unknown apps (even for me, who works in the gaming industry).So, what happened after I updated to iOS 18.1?Well, honestly, not much changed…I got the same results for both.A bit disappointing, to be […]