Julie Tonna

🎯 Now that UA Society is over and I’ve got your attention… Let’s talk about Soft Launching with Apple Search Ads! Soft launches can be a game-changer for your app or game, and ASA is the perfect platform to make the most of it - especially since you can use the data for App Store Optimisation (ASO).Want more? Check the comments for the recommended geos! 🌍⬇️ Follow the guide ⬇️

📲 iOS 18 is Here: 5 tips to boost your ASO 1️⃣ Leverage customisation 🎨 Make your app icon stand out! > Run A/B tests to see what resonates best with your users. 2️⃣ Focus on screenshots 📸 Apple simplified ASO by removing the need for older device screenshots. > Focus on high-quality visuals. > Test new Custom Product Pages (CPPs) regularly. 3️⃣ Prioritise Push notifications 🔔 Personalization is crucial. > Segment users for timely, relevant messages and boost retention. 4️⃣ Monitor competitors 👀 Competitor keywords, Stories Collections, Developer names, and Apple Arcade games are now better indexed. > Stay ahead by adjusting your strategy. 5️⃣ Prepare for Apple Intelligence 💡 Future-proof your app with personalization features. > Start experimenting today to leverage new trends. 💡 Time to update your ASO strategy for iOS 18.

🎉 What’s new? iOS 18 update of course!iOS 18 brings exciting features and challenges for app developers and marketing teams. Here’s what's new:🖼 Customisation = app visibility challengesWith a full Home Screen and widget customisation, users have more control over app placement. This makes strong ASO tactics—like a memorable app icon—crucial for visibility.✨ Widgets & Control Center: hidden opportunitiesInteractive widgets offer seamless access from Home Screen and Control Center. Apps like Tripsy, HabitKit, Gentler Streak, and Waterllama are leading with engaging widgets.📲 ASO made easierScreenshot requirements have been simplified: iOS apps now need only one iPhone screenshot, and iPadOS apps require just one iPad screenshot. While additional screenshots for various device sizes are optional, focusing on high-quality visuals for the latest devices is key.🔍 App Store Search enhancementsiOS 18 introduces:• Stories Collections in search results.• Better indexing of Developer Names.• […]

🌟 Big News on iOS for App & Game Developers! 🎮📲We all know it: it’s cheaper to keep a user than to acquire a new one.Apple has now made that easier with its new Win-Back Offers feature.For apps & games with auto-renewable subscriptions, you can create special offers to re-engage lapsed subscribers. You can easily configure them in App Store Connect and display them to eligible customers in several key places, including:📍 On your App Store product page📍 In personalized recommendations and editorial selections on the Today, Games, and Apps tabs📍 Directly within your app or game📍 Via direct links you share through your own marketing channels📍 In Subscription settingsWith this new feature, you can:✔️ Determine customer eligibility✔️ Select regional availability✔️ Choose the discount type (Pay as You Go, Pay Up Front, or Free)We will start seeing these offers this […]

💡 7 Essential Lessons from My Time at Apple 🍏 Looking back on my time at Apple, I’ve learned a 𝐭𝐨𝐧. And I want to share it with all of you, because as we say: “𝑆ℎ𝑎𝑟𝑖𝑛𝑔 𝑖𝑠 𝐶𝑎𝑟𝑖𝑛𝑔”. Here are seven key takeaways that really made a difference for me: 1. 🤝 𝐿𝑒𝑎𝑟𝑛 𝑓𝑟𝑜𝑚 𝐸𝑣𝑒𝑟𝑦𝑜𝑛𝑒: Whether it’s your peers or the higher-ups, everyone has something to teach you. Grab every chance to learn and grow. 2. 🔍 𝑆𝑡𝑎𝑦 𝐶𝑢𝑟𝑖𝑜𝑢𝑠: Always be asking questions and looking for new insights. Curiosity keeps you moving forward and finding better ways to do things. 3. 🌟 𝐿𝑒𝑎𝑑 𝑏𝑦 𝐸𝑥𝑎𝑚𝑝𝑙𝑒: Great leaders show others the way through their actions. Walk the talk and inspire with your integrity. 4. 👂 𝐿𝑖𝑠𝑡𝑒𝑛 𝑈𝑝: Great communication starts with really listening. Understand where others are coming from to work […]

🚀 Mobile Gaming in 2024: The Rise of “Casualisation” and “Hybridisation” 🎮📱 According to AppsFlyer’s “The State of Gaming App Marketing - 2024 edition,” the mobile gaming industry attracted $29 billion in app install ad spend last year. Here are the Key Trends: 1️⃣ "Casualisation": More engaging casual experiences are emerging, blending simplicity with depth to attract a broader audience. 2️⃣ "Hybridisation": Games are increasingly mixing IAP and IAA models to optimise revenue. • Hypercasual Games: Adoption of hybrid models jumped from 19% to 26%. • Mid-Core Genres: Significant increases in hybridisation were observed in RPGs (+24%), Strategy games (+11%), and Shooting games (+10%). 3️⃣ Platform Divide: Android saw 12% growth in ad revenue, while iOS experienced a 10% decline. In-app purchases dropped 15% on Android and 35% on iOS. Privacy changes, market saturation, and evolving player preferences are pushing […]