Mobile Game Market Research: What Everyone Gets Wrong
Most studios say they’ve “done market research” before greenlighting a new game. But more often than not, what they actually did was check the top charts, scroll through a few competitors, and call it a day. The result? Missed opportunities, misaligned concepts, and wasted dev time. If you’re serious about building a successful mobile game—especially in the free-to-play space—you need to go deeper. Here’s what most teams get wrong about market research, and how to fix it. Start With Reality, Not Charts Before looking outward, start inward: What is your company’s vision? What are your team’s actual strengths? (Genre mastery matters.) What is your timeline and resource allocation? This context is essential. There’s no point identifying a billion-dollar opportunity in hardcore strategy if your team excels in casual puzzle and has 9 months of runway. Market research should align with what […]
