Applovin vs. Unity: How Applovin Has Been Winning It All!
We are at a dangerous crossroads where Applovin is poised to dominate the mobile ads market completely. What's going on? How did this happen? And what's next? Pay attention, folks, this one is a banger and has critical implications for the games industry's future. Something strange has happened in the mobile ads market since the failed merger between Applovin and Unity in August 2022. Applovin has quietly been dominating and significantly growing its share of the market. Source: GameMakers 2025 We can easily see the relative performance of both companies reflected in their market valuations. What happened? How did Applovin win vs. Unity? Why does Applovin have a massive competitive advantage and iron grip customer lock-in? How does the current situation critically impact the games industry (this is important)? How can Unity or anyone else help create a healthier market […]