John Wright

As promised, I will review my 2024 predictions throughout the year, checking in once every 4 months (or every 1/3 of the year) to assess their accuracy, rather than avoiding accountability for what I said at the end of 2023.Monday - First 4 predictions (see screenshot below): 1. Consolidation Prediction accuracy: 5/10; somewhat occurred, but not entirely. The major news revolves around data.ai (by Sensor Tower) and Sensor Tower merging to become the largest and arguably most dominant data provider in gaming. Will this lead to a monopoly, potentially posing challenges for those of us in the industry? It's a possibility, but not for now. As for the consolidation of mobile games, significant movements have yet to materialize, but there's ample time for that to change. Embracer Group, however, took the opposite route by splitting into three parts, which contradicts […]

You've all heard the saying, "It takes a village to raise a child," but have you heard, "It takes a f*cking army to publish a game" (John Wright 2023)?I've been brutally honest about the current state of the market, explaining in detail some of the reasons why developers and publishers are finding it harder than ever to launch successful games.Kwalee is fortunate enough to be one of the few companies currently launching multiple games at once. At Slush last week, a VC asked me what our secret sauce was — how do we maintain a solid pipeline with qualified new games that are profitable?I had only one answer for him, and it's the same reason why I believe that moving forward, the big publishers will continue to be the successful ones: resources, specifically, a massive team of experts in a […]