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Joakim Achren

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What founders should do when starting to fundraise

Here is a quick list of things that founders should do when starting to fundraise: 1. Does my pitch resonate?Ask founders who've previously raised in your sector about your chances of raising. Don't know anyone like that? Do cold outreach to founders on LinkedIn. Do many outreaches; eventually, you will find people to help you. If founders tell you your pitch won't resonate with investors, you should ask why and what could be done differently.2. Pitch resonates, then what?Create a list of VCs who specialize in your sector. Just google for "gaming vc list." Use a spreadsheet to list and track your fundraising process. I have such lists on EGD, just google for "EGD News #109 — Success in fundraising"3. Talk to actual investorsPitch a few VCs and get feedback on questions: is it the right time to raise? What […]

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