Why Location-Based Games Struggle
I wrote previously in my Substack about Niantic's product innovation in PokĆ©mon Go. Before Pokemon Go, Niantic had already created an impressive game called Ingress, but it didn't succeed with pure gameplay innovation. The needed product innovation was integrating the well-known Pokemon IP into a simple, fresh, location-based gameplay where you'd walk outside and find Pokemon. The gameplay fits perfectly with the intellectual property and is an excellent example of product innovation. There are businesses to be made in geo games, but I've always had a hard time seeing any of them go mainstream without a massive IP and gameplay fit. In this piece, I will attempt to cover those reasons. Quick disclaimer: In this piece, Iāll define success as a product's potential to grow into a billion-dollar business, consistently generating over $100 million in annual revenue. While many excellent […]