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Joakim Achren

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Investing in AI Companion Apps

My partner at F4 Fund, David Kaye, wrote about the future of AI earlier this year in his piece, "How will we touch the robots?"I want to share my thoughts on investing in AI companion, tutor, mentor, etc. companies. Hereā€™s a list of challenges and opportunities to go beyond the initial ā€œwowā€ factor, which current products excel at but often fail to sustain.Challenge: ChatGPT already a mentor and companionHere's my prediction: The LLMs keep maturing and advancing, probably to the point where an OpenAI product can do many of the things that a consumer AI app would do right now. Eventually, the companionship that LLMs provide will become commoditized to the point where your virtual buddy on your mobile screen is just a flashy interface.Another challenge: Flashy interface and long term user retentionYou could argue that a flashy interface has […]

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Why Location-Based Games Struggle

I wrote previously in my Substack about Niantic's product innovation in PokĆ©mon Go. Before Pokemon Go, Niantic had already created an impressive game called Ingress, but it didn't succeed with pure gameplay innovation. The needed product innovation was integrating the well-known Pokemon IP into a simple, fresh, location-based gameplay where you'd walk outside and find Pokemon. The gameplay fits perfectly with the intellectual property and is an excellent example of product innovation. There are businesses to be made in geo games, but I've always had a hard time seeing any of them go mainstream without a massive IP and gameplay fit. In this piece, I will attempt to cover those reasons. Quick disclaimer: In this piece, Iā€™ll define success as a product's potential to grow into a billion-dollar business, consistently generating over $100 million in annual revenue. While many excellent […]

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Recap of H1 2024

First, I have some news regarding the EGD templates. 2019 I started sharing useful startup templates, including a cap table modeling tool, NDA templates, board meeting minutes, and more. Many have asked for the templates that have gone offline. I put everything together into a Google Drive folder, which you can access here. These files are view only, so you must make your own copies before using them. Most read pieces During the first half of 2024, these pieces were the most read by Elite Game Developers. Gaming Startups in Finland: From Boom to Bust? As a Finnish game developer and startup investor, I'm very concerned about the Finnish games industry. In this piece, I discuss three reasons gaming startups have nearly vanished in Finland and what key elements that once made Finland a powerhouse in the gaming industry are […]

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Winding down process if the company is to fail

A founder from one of my portfolio companies recently asked how I would prefer them to handle the winding down process if their company were to fail. Here are some things to consider:- Keep your investors constantly updated over email, a few times a week isn't too much.- Donā€™t hesitate to ask for help. Investors have seen many companies going through wind-downs and can offer advice on how to navigate the process effectively.- If any capital remains, return it to the investors. While itā€™s often not feasible, even a partial return, like 10% of invested capital, demonstrates good faith and shows that the founder was committed to being a responsible steward of investor capital until the very end.- Even during the winding down process, there may still be opportunities to sell assets or pursue an acquihire deal. If these options […]

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From Boom to Bust: Gaming Startups in Finland

Today, no successful companies are emerging in Finland's games industry. As a local investor in Helsinki, Finland, there aren't many new startups I can confidently invest in or see the potential for growth. From my perspective, Finland has lost momentum.Things were different in the 2010s. Ten years ago, Supercell had just been acquired by SoftBank. Rovio was a significant developer with Angry Birds, and we had companies like Small Giant Games with Empires and Puzzles. The mobile studio Seriously emerged with its Best Fiends franchise, followed by Reworks with Redecor. These companies reached several hundred million exits. Now, there aren't any contenders for that milestone.Why has this situation occurred? It's not unique to Finland; it could happen anywhere with specific intentions made before, during, and after a certain period. I believe three factors are essential: the market, leadership, and bootstrapping.Firstly, […]

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Golden Age of Mobile Browser Apps

Right now, a huge opportunity is emerging for mobile browser apps. Let me explain why. But first, let's take a step back and look at the broader landscape of mobile applications being downloaded from app stores. Many have recently speculated about the potential decline of dominant app stores run by Apple and Google. In early 2024, Epic Games launched its web store in Europe, and it's believed that other major players, including Microsoft, will follow suit with their app stores. Consider this: giants like Epic and Microsoft possess a wealth of intellectual property in their back catalog, which they would eagerly distribute to mobile users through their channels. Think about titles like Minecraft, Candy Crush, and Call of Duty. Suddenly, they wouldn't need to share revenue with device manufacturers. Now, let's delve deeper into how these app store apps perform […]

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Entering the golden age of mobile browser apps

Before jumping into this weekā€™s article, I wanted to ask if you know anyone thinking about launching a startup. If so, please ask them to contact me on LinkedIn or submit a pitch through our website. Weā€™re eager to connect with gaming and consumer startup founders. āœŒļøHereā€™s this weekā€™s article for you.Right now, a huge opportunity is emerging for mobile browser apps. Let me explain why. But first, let's take a step back and look at the broader landscape of mobile applications being downloaded from app stores. Many have recently speculated about the potential decline of dominant app stores run by Apple and Google. In early 2024, Epic Games launched its own web store in Europe, and it's believed that other major players, including Microsoft, will follow suit with their own app stores.Consider this: giants like Epic and Microsoft possess […]

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Advices to an aspiring investor after 5 years of investing

What advice would I give to an aspiring investor after 5 years of investing? - Create online content to become known- Grow a network of founders, investors, operators- Invest your own money first, then start leveraging other people's money- Continuously grow deal flow to access new startups- Learn to utilize online tools to make better decisions- Be helpful to founders beyond the cash

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Listening Before Building: De-Risking Startups Early

As an investor, I admire founders who haven't built much yet but have significantly de-risked their venture by engaging with potential customers. They've identified pain points and developed a thesis on what needs to exist to solve these problems. They prioritize understanding the problem through customer conversations over immediate technological development. When developers dive into building too quickly, relying solely on hunches, they gamble with uncertain oddsā€”sometimes as low as 5% or as high as 90%, but there's no way to know until it's built and measured.

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Challenges in Mobile Gaming Investment

Before diving into this weekā€™s piece, I wanted to ask if you know anyone considering starting a startup. If so, please encourage them to contact me on LinkedIn or submit a pitch through our website. Weā€™re eager to connect with gaming and consumer startup founders. šŸ«¶Hereā€™s this weekā€™s piece.I recently saw a LinkedIn post from Miska Katkoff, in which he shared an insightful timeline chart by Eric Kress. The chart, copied and pasted below, details the mobile games industry's YOY growth in the past ten years, highlighting revenue trends and the significant impact of Appleā€™s IDFA changes.This, combined with a conversation I had with a US entrepreneur about VC investments in mobile gaming, inspired me to share my perspective on why mobile gaming has become a challenging space for investors. Let's discuss why mobile gaming studios have become so uninvestable […]

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From Cautious to Confident: How Founders Learn to Speak VC

Each year, I speak with hundreds of founders for the first time. New entrepreneurs tend to be cautious, guarded, and hesitant to open up. In contrast, those who've launched a startup before just shrug off many uncertainties about what can and cannot be talked about with an investor. It's natural human psychology. When stepping into unknown territory, like the realm of VC funding, first-time founders often lack the vocabulary and confidence to speak up. However, through meetings with investors and vicariously watching YouTube videos where founders pitch, they learn that investors aim to partner with founders on their journey. This relationship is akin to finding a co-founder; while the discussions differ, the overarching dreams of making a startup big remain the same.Communication should come from a place where you not only aim to impress the investor but also evaluate them. […]

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After investing in startups: How I help founders

After investing in a startup, here's how I help founders: - Do business development work (find clients, help close deals)- Share feedback (product, strategy, plans, big decisions, etc.)- Encourage the founder to respond proactively to challenges (stalemate, short runway)- React to investor updates, requests, emails, etc.- Proactively share market intel- Help with raising the next round (plan the raise, help with pitch deck, share my VC Rolodex)- Find people who are better positioned to assist with any of the above than I am- Finally, host a founder hotline, picking up the phone when it rings

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