F4 Fund: How To Evaluate Mobile App Opportunities
At F4 Fund, we cast a wide net across the consumer mobile landscape, investing in apps and games that span diverse categories. From pre-seed startups with promising prototypes to seed-stage companies looking to scale, our portfolio reflects our belief in the potential of new consumer experiences, especially the ones being reshaped by AI. My journey to founding F4 Fund with David Kaye was shaped significantly by my time as Supercell's Director of Analytics, where I witnessed firsthand how data could transform decision-making in the mobile gaming industry. This experience, coupled with my subsequent role at co-founding Next Games, instilled in me a deep appreciation for how metrics can reveal the underlying story of an app's potential for success. This analytical mindset forms the cornerstone of our investment approach at F4 Fund. We've developed a systematic methodology that leverages data not […]