Mo.co’s Exclusive Launch Strategy Works!
Supercell mo.co’s Exclusive Launch Strategy Is Working – Here’s Why 👇🏻 mo.co by Supercell is out globally, but is it? You can’t play unless you’ve received an invite. This growth hack is a masterclass in product marketing and might just be a groundbreaking way to launch a game globally while reaching a massive audience. Before diving into the growth strategy, let’s first break down just how polished the experience is, given its invite-only launch. For the TL;DR, check out my video below 🤟🏻 monetisation_polished.pdf From day one, the game has all key monetization elements in place. However, instead of following the traditional monetization model of dungeon crawlers, where items, wearables, and cosmetics often provide power, mo.co separates cosmetics from gear. This approach aligns its monetization closer to Fortnite rather than conventional freemium mobile games, let alone dungeon crawlers. The monetization […]