Ivan Razmakhov

The September 2024 breakout rankings highlighted the ongoing popularity of casual simulation games, with three titles from this genre making it into the top 10. Let’s take a closer look at the key titles driving this growth and explore why simulation games continue to captivate players worldwide. My Supermarket Simulator 3D secured the second spot in this ranking. According to Sensor Tower data, one of its creatives was ranked #16 and #21 on Chartboost in August 2024 🙌 Ivan Razmakhov, our dedicated ad creative analyst and author of the Creative Decode series, has deconstructed this ad to identify its strengths and areas for improvement. Dive in to discover more! 💥

✨ Welcome to the fresh, 8th issue of Creative Decode, crafted as always by its dedicated author, Ivan Razmakhov, Creative Production Director at AdQuantum.In this month’s edition, Ivan breaks down a unique creative for the Royal Match mobile game by Dream Games, featuring a nod to American Independence Day. Ivan explored how a celebration can be cleverly tied to an ad creative to resonate with an audience.🔍 Check out the ad here: https://lnkd.in/dmgQWyNrDive into the Decode for more insights!

The 7th issue of Creative Decode is here ✌️In this one, Ivan Razmakhov, the Production Director at AdQuantum, delves into the creative strategy behind Redecor - Home Design Game by Reworks. A Playtika Studio. The analyzed ad achieved a ranking of #23 on the AppLovin Network, according to Sensor Tower data. Check out the creative here: https://lnkd.in/dfsRrp2Z Keep on reading to get the insights behind this creative ⬇️

Check out the latest edition of Creative Decode – the 6th issue! 📣 In this issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, shares insights into the ad creative for Bingo Blitz by Playtika mobile game starring Drew Barrymore, which recently ranked #9 on Smaato, according to Sensor Tower 🙏 Discover the details of this engaging ad and dive into Ivan's expert breakdown: https://lnkd.in/dtqxm7iC

🚀 Dive into the latest edition of Creative Decode - the 5th edition! In this fresh issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, unveils the secrets behind the ad creative for the Archero mobile game by Habby gaming studio, soaring to #8 on Meta Audience Network in February, according to Sensor Tower 🏹Discover the ins and outs of this captivating ad and explore Ivan's expert analysis: https://lnkd.in/duq4cxKvhashtag#CreativeDecode hashtag#MobileGaming hashtag#AdAnalysis

Announcing the latest edition! 🎉 Unveil the insights of Creative Decode #4 as we spotlight the fresh Nobody’s Adventure Chop-Chop mobile game, a new release by 37Games, and its ad, achieving high positions on YouTube for January as per Sensor Tower’s findings 🚀In this edition, Ivan Razmakhov, Creative Production Director at AdQuantum, unveils the genius behind the game's half-UGC ad creative and explores the areas for improvement.Check out the ad here: https://lnkd.in/ep3yRGTr We’re eager to hear your views and analyses – share your thoughts below! 🔍hashtag#CreativeDecode hashtag#NobodysAdventureChopChop hashtag#GameAdCreative hashtag#MobileGaming hashtag#UGC hashtag#AdAnalysis hashtag#MarketingInsights hashtag#DigitalAdvertising

New issue alert! Dive into Creative Decode #3, where we closely examine the engaging Hay Day game ad, ranked #9 and #13 on Smaato in December according to Sensor Tower 🚀Hay Day, a charming farming simulation game, offers a serene glimpse into rural life, captivating players across the globe. This issue features an in-depth analysis by Ivan Razmakhov, the Creative Production Director at AdQuantum, who decodes the artistry behind the game's advertising.Check out the ad: https://lnkd.in/dGTCTTPD We value your thoughts and insights – share them with us in the comments! 🔍hashtag#CreativeDecode hashtag#HayDay hashtag#GameAdCreative hashtag#MobileGaming hashtag#AdAnalysis hashtag#MarketingInsights hashtag#DigitalAdvertising

Creative Decode №2 has arrived, just in time for the holiday cheer! 🎄In this special Christmas edition, we're diving into the wintery magic of the Merge Mansion mobile game. In this issue, AdQuantum’s Creative Production Director Ivan Razmakhov decodes the ad creative for the game, highlighting the intricate blend of art, storytelling, and interactive design that creates an immersive atmosphere ❄️The link to the ad video: https://lnkd.in/e5J9Uxra So grab a cup of hot cocoa, cozy up, and let's decode the winter creative together! hashtag#CreativeDecode hashtag#MergeMansion hashtag#WinterWonderland hashtag#GameDesign

New UA Lab series: Creative Decode 🔍 In this series, we'll explore the latest top-performing creatives, dissecting their strengths and weaknesses. Our aim is to spark engaging discussions and elevate the quality of mobile ads across the industry 🏆 Each creative will be expertly analyzed by AdQuantum's Production Director, Ivan Razmakhov, offering his professional insights. 👑 Kicking off this series, we'll delve into a creative for the exciting Royal Match mobile game: https://lnkd.in/eymaXenh Join us on this enlightening journey as we uncover the secrets behind successful mobile ads!