Gökhan Üzmez

The best casual mobile game lesson you'll learn today: 6 Insights from MY custom dashboard! Watch the change on top games,But define your own path!✦ Not every game needs to be on top,They do need to be profitable though.✦ When we look at the comparison of these games,You can see different strategies.↳This proves there is no ‘’market saturation’’.There is ‘’bad’’ execution on both gameplay and UA. ✦ When Candy Crush was leading, they definedThe match-3 puzzle genre, over and over again,Until Royal Match has arrived…✦ When Coin Master dominated the revenue charts,Monopoly GO! was in the making, now it’s on top.✦ Meanwhile, other heavy hitters from,Playrix, Peak, Metacore are on a steady pathAnd holding their impact on the industry.✦ Some of these games are considered ''old'',Well, not in terms of players eyes! If you watch the charts carefully,You can make […]

In 5 pages, I evaluated Supersonic in 2024.7 Super insightful, data backed take aways: If you ever played a runner hyper casual game,Chances of that being a Supersonic game is HIGH.And, they like those odds. Because,In terms of 2024 publishing,They kept that strategy. Here are my personal insights:✦ In terms of new users, they get high tier countries.✦ Their Flagships are still runner games.✦ Runner Games + High Tier Countries =Succesful ad monetization..✦ These two things probably failed:1- A ‘’Mid-Core’’ attempt(s),2- Many puzzle games in logic sub-genre focus,Because Supersonic is used to see high Play Timeson runners that generates revenue on Ads.✦ They are probably sharing a high amount of same players on their top games, (ad channels)✦ Low number of attempt on new games can mean:1- Workin on something ‘’big’’ on a different genre,2- Testing different UA platforms,3- Using […]

My 5-year mobile casual game analysis makes you see the big picture.Numbers, tell a story, here are take aways: Think you work with complicated Excel sheets?Take a look at my visuals to tell you a story. It's almost like I don't have a design degree, because I, almost, always NEED more graphs! Seriously, I spent hours to make it look simple,And somehow it looks more complicated. 🤡 Here are my take aways:✦ Market is NOT saturated,(DM me if you think so)✦ Yes, release of Monopoly GO! made an impact,✦ Adventure games added a LOT of Ad Revenue,✦ Organic growth is still a thing,(Super market !)✦ Simulation games are the most steady ones,✦ Big Publisher’s IAP driven strategy paid off,✦ It gets harder define genres every year,✦ RPG Download increase is REAL

These 10 games kept their revenue throne on the top charts, are they all successful? What does even success means? In terms of revenue, success mean a lot of money.Full lists are https://lnkd.in/dynmZZ4NHowever,When you look at the big picture You see it takes time to define success.And its not necessarily means revenue.Though it helps to define it.Here are some other success metrics:-Functional Minimum Viable Product-Early Retention Rate-Day 0 Play Time-Enough players for metrics to make senseAnd here are ‘’scaled’’ success metrics:-LTV-Low CPI-High Install-ARPDAU-Late Retention RateTherefore,↳ Look from a zoomed out perspective↳ Combine it with your talent,↳ Define the your OWN metrics,↳ And set a path for your ‘’success’’.Most importantly, keep it up! If you want to define yours, DM meAndrei Zubov or Diana Levintovaand learn more about metrics.What are your success metrics?Cheers! AppMagic

14 game development dos and don'ts from my perspective.Game development is a serious business,Often people oversee major mistakes,Lose time on minor details.🆕 For new game developers📝 I listed my go-to advices:⛔ Try not to do:↱ Monetization focus↱ Ignore the competition↱ Ignore player feedback↱ Trying to appeal to everyone↱ Spent too long time perfecting↱ Recruitment focuses on early-stage↱ Overlook marketing and user acquisition✅ Try to do↳ Understand your audience↳ Collect an early feedback↳ Analyze the market early ↳ Study your competitors↳ Work with a small team↳ Engagement focus↳ Rapid prototype