Gökhan Üzmez

I listed Top Casual Mobile Publishers over 3 years.You can see major shifts if you look closer! Scopely's social casino domination with Monopoly,Royal Match surpassing $3B in Revenue,Baby Panda series dominating in China,Miniclip keeping a steady route on UA,Playrix scaling more than one games,Match-3D getting in to the frame,Match-3's never ending journey,...and many more...Check out expanded lists and insights at AppMagicIts just the beginning of a week and December.2025 around the corner,Listen to a nice Christmas Song, sit back and relax.

Rollic showing how to actually Hybrid-Casual with 2000%+ on revenue per download and 56+ new games tested. 🔔 Hybrid-casual class is about to start ,take your seat ,and its ok to take notes…In terms of IAP Revenue and New Games Tested,Rollic is literally on TOP among its competitors.2057% increase on year over year IAP RpDMany games tested,Scaling Puzzles,Just, wow…While they found ‘’small’’ hits to scale later,Their 2023 Twisted Tangle is still the flagship.Their IAP per download is through the ROOF.And they do this with PUZZLE games.Puzzle know how = Lot of RevenueLot of Revenue = More UsersMore Users = Success.It’s that simple.

I evaluated Top 15 Mobile Mid-core Games of 2024. Shows what’s going on in the Mid-core games.With Roblox leading in both tables,Strategy and Action games are the clear winners.Another interesting fact that New Games are Scaling rapidly, yet monetization will come later. A well-made mid-core game can last 10+ years This is well proven in top-grossing charts.PS: Tier 1 West data, New Games being 2023-2024 Release. , 2024 is the year to date (Well, duh!)

My 2024 Kwalee Analysis points out to growth. Cause:-25% on downloads, only 21% Tier 1, and no IAP at all… Signals red flashing lights all over the place. Kwalee’s most downloaded line up is actually not bad.They got a nice momentum on simulation games,Yet they keep ignoring the IAPibility of them.While they havent found new game for a long time,They have few take on popular hypercasual hits.Hits that their competitors actually scaled.With a very low score of IAP per download rate,Kwalee is still in this game and they are HIGHLY depending on Ad Revenue. I think this is very limiting for growth,And they are looking for alternatives.Here is what I think they need to do:Test more games. Get new users. Allocate some budget. Analyze Data.Go back to 2021-2022 strategy.Their T1 downloads are 21% of their overall,Which can mean many things, […]

If 144M+ downloads is not impressive, Say Games canshow off the variety of subgenres they are scaling. Only thing they are missing is a stronger live ops.Live ops that could change the IAP rates for them.Back to Say Games,We know My Perfect Hotel is doing REALLY good.We don't see similar IAP rates on other games.My guess is as good as yours, Ad Revenue is Skyrocketing and they are up to something big.One thing many publishers struggle with,Maintaining 120M+ downloads per year,Say Games knows how to scale a game.Do you think they can increase IAP?Or do they even need to?Time will tell.