10 HOT Puzzle Games of 2025

I listed 10 HOT Puzzle games of 2025, and here is the reasoning behind the heat: 🔥 This custom-made list is pretty straightforward. Any puzzle game released in 2024, and if it's still scaling in 2025? To measure this accurately, the trick is to set 🗺️ Download Geography and see if they are actuallySetting UA campaigns with higher budgets. 💰 Keywords are obvious: 🍫 Block Puzzle, 🚌 Bus Theme, 🎨 Color Sort,What to do with this? 📆 Plan your next game,▶️ Play, deconstruct these,🪄 Design a creative iteration.

Gökhan Üzmez February 10

Journal

Super Bowl Mobile Game Commercials

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone? 🏈 Today, the NFL Championship features on ESPN:Philadelphia Eagles vs Kansas City Chiefs.🎬 Around 80 top-tier commercials will air,setting the benchmark for TV advertising as usual.The world’s biggest brands show their creativity💰 and their market dominance, on this stage.Top of that, you know:Mobile Games is almost a $100B industry,🇺🇸 and U.S. alone generates 1B+ downloads/year.So, what’s the issue? Why no games advertised?Wouldn’t this be a prime opportunity?Not exactly.With user acquisition costing arm and a leg,every ad dollar spent needing to be justified.Studios rely on high-precision digital ads 🎯,where every click, install, and purchase is tracked.They can’t do that on TV. Super Bowl ads may offer massive reach, but theylack the tracking and direct response impact.It’s not about the cost, it’s about […]

Gökhan Üzmez February 10

Journal

Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee can’t keep them going.So what’s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleading…They lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.It’s about when and where you put it…Cheers to all hard working studios out there!

Gökhan Üzmez February 7

Journal

Not just great gameplay, master Live Ops.

Best mobile games don’t just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for long term success. Often times, secret lies in how you track, and optimize player conversion.Rest is just decision making.Then you get, results…

Gökhan Üzmez February 3

Journal

9 truths about game product management.

Every successful game studio knows these 9 truths about game product management. Do you? Most developers learn these the hard way:Success isn’t just about great ideas;It’s about data driven executionand adapting to the market.Here is the reality: Playing other games all day can be exhausting,Adding features is almost a rocket science,Creativity without data means nothing,Launch day is actually the beginning,Success is a marathon, not a sprint,Flawless game balance is a myth,Communication is everything,Making games is not easy,Players are always right.Which one is the most underrated?Cheers! #gamedevelopment #productmanager #videogames

Gökhan Üzmez February 1

Journal

Top Grossing Mobile Casual Games

Success in mobile games isn’t a result of just a new idea.It’s about data driven creative decisions over time. By looking at top Casual games of 2024,You can see 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives revenue,4- Puzzles are still leading the casual games,5- Player segmentation boosts profits significantly.Data: AppMagic#gamedevelopment #videogames #tech #mobilegames

Gökhan Üzmez January 23

Journal

Game Economy Loop

Better game economy means better retention. Why? The best game design lesson you’ll see today: A player-focused economy strikes a fine balance:1. Room to grow and grind.2. Fun and satisfaction in spending.If you lose this balance, you lose the player.At the core of every GREAT game economy,is a main currency loop that flows.1. Players earn resources through gameplay,2. Resources feed into upgrades, and rewards,3. Currencies drain (or convert) back into gameplay.How do you perfect this loop?✦ Track player behavior: ↳ Use data to identify spending and earning points.✦Excel sheets are your best friend: ↳ Map out EVERYTHING.✦Iterate based on data, often:↳ Adjust to maintain engagement.Combine this with fun, engaging game mechanics, and you get yourself a ticket to a successful game After all, Every successful game achieves one thing:Perfect economic balance.

Gökhan Üzmez January 21

Journal

Most Downloaded 2024 Release Puzzle Games

If new game alerts were paid in 2024, I’d be writing this on my private jet, thanks to color sort puzzles. What do you mean you don’t get new game alerts?If you’re competing in this market, Which by now, I assume you are because you’re still readingit’s about time to subscribe to AppMagic.Competitors keep those new puzzle games coming,In fact, as you read this, another color-sort game Has been probably released for testing.As the majority stayed in the “Color” lane in 2024,How much will they scale in 2025? Let’s see who’s really going to take off.

Gökhan Üzmez January 20

Journal

Top 10 Turkish Mobile Game Publishers

🇹🇷 Top 10 Türk mobile game publishers you need to know!What makes a publisher successful in your eyes? We, have been rapidly growing over the years.While getting faster in game production,Adapting to the marketing trends is a MUST.These studios not only mastered the development,They also kept their marketing uplift.Now that’s the challenge.Now that’s success… 🥂 Cheers!Data by AppMagic as always. PS: These publishers/self publisher developers have all different strategies.DM for deeper conversations. Data is worldwide, numbers are approximate estimations, rounded for better display.Not included in game ad revenue, which can significantly change the listing. #gamedevelopment #videogames

Gökhan Üzmez January 16

Journal

Best of 2024: Top Numbers

📊 Revenue, players, and strategy: meet the 2024’s mobile champions. Cheers! PS: AppMagic for data.

Gökhan Üzmez January 13

Journal

Game Testing GEO Guide 101

🗺️ My Game Testing Geo guide simplifies success. Here is the ultimate reason for testing: Save on User Acquisition whilegetting accurate player data.That's literally the core of it. 🗿Making every dollar count.Pivot your game early on.Optimize fast.PS: Philippines losing their ‘’testing country”due to their new regulations and low-tech usage( low fps or too many crash issues)

Gökhan Üzmez January 11

Journal

2024 Top Hypercasual Mobile Game Publishers

2024 Top Hypercasual Mobile Game Publishers charts and my analysis, is a good start for 2025. Numbers tell a story... Does Revenue per Download really matter?Looking at the charts:↳ We have Rollic leading the hybrid-casual transition.Abi Game, Boombit, Lion and Voodoo following,↳ Tapnation, Supersonic, Supercent and Kwalee holding on to Advertisement Revenue tight.↳ While Azur dominated worldwide downloads,they are also depending on the Ad revenue as well.↳ Looking at Western revenue,Azur and Say Games leading, while Rollic stillholding the revenue per download flag.↳ Abi Game’s rise in the west is noticeably high,And they are generating games on every genre. ↳ The most crucial thing here is that whileAzur, Say Games, Rollic and Abi Games Studiotesting new games very often, other studiosrely on their existing titles.↳ When it comes to Homa, Boombit and Crazylabs,further analysis should tell more about them.All quickly made […]

Gökhan Üzmez January 7

Gökhan Üzmez

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