Gökhan Üzmez

My 5-year mobile casual game analysis makes you see the big picture.Numbers, tell a story, here are take aways: Think you work with complicated Excel sheets?Take a look at my visuals to tell you a story. It's almost like I don't have a design degree, because I, almost, always NEED more graphs! Seriously, I spent hours to make it look simple,And somehow it looks more complicated. 🤡 Here are my take aways:✦ Market is NOT saturated,(DM me if you think so)✦ Yes, release of Monopoly GO! made an impact,✦ Adventure games added a LOT of Ad Revenue,✦ Organic growth is still a thing,(Super market !)✦ Simulation games are the most steady ones,✦ Big Publisher’s IAP driven strategy paid off,✦ It gets harder define genres every year,✦ RPG Download increase is REAL

These 10 games kept their revenue throne on the top charts, are they all successful? What does even success means? In terms of revenue, success mean a lot of money.Full lists are https://lnkd.in/dynmZZ4NHowever,When you look at the big picture You see it takes time to define success.And its not necessarily means revenue.Though it helps to define it.Here are some other success metrics:-Functional Minimum Viable Product-Early Retention Rate-Day 0 Play Time-Enough players for metrics to make senseAnd here are ‘’scaled’’ success metrics:-LTV-Low CPI-High Install-ARPDAU-Late Retention RateTherefore,↳ Look from a zoomed out perspective↳ Combine it with your talent,↳ Define the your OWN metrics,↳ And set a path for your ‘’success’’.Most importantly, keep it up! If you want to define yours, DM meAndrei Zubov or Diana Levintovaand learn more about metrics.What are your success metrics?Cheers! AppMagic

14 game development dos and don'ts from my perspective.Game development is a serious business,Often people oversee major mistakes,Lose time on minor details.🆕 For new game developers📝 I listed my go-to advices:⛔ Try not to do:↱ Monetization focus↱ Ignore the competition↱ Ignore player feedback↱ Trying to appeal to everyone↱ Spent too long time perfecting↱ Recruitment focuses on early-stage↱ Overlook marketing and user acquisition✅ Try to do↳ Understand your audience↳ Collect an early feedback↳ Analyze the market early ↳ Study your competitors↳ Work with a small team↳ Engagement focus↳ Rapid prototype

Actual Development trick that works for Games:Use ‘’right metrics’’ instead of ‘’defaults’’ in live ops.Your players want your “unique” experience.✦ They want special content.↳ Session Tracker, Event Management✦ They want personalized offers.↳ Player Segmentation, Spending Behavior✦ They want to have FUN.↳ Tailor made custom live ops dashboardTo keep your player engaged,To create value for them to spend time and money,All possible with DiveStop wasting time and money,Contact an expert like Hadara AlookAnyone can track data.With DIVE’s expert team, make it “valuable”.How does your Live Ops team work?Cheers!PS: Live Ops is getting more and more crucial every day! hashtag#gamedevelopment hashtag#gamedesign hashtag#adcampaign hashtag#videogames

Most developers think hyper-casual games are dead.Meanwhile they millions of dollars in (IAP+Ad) revenue. Take a look at what’s going on in detail: https://lnkd.in/dy8tsqPgSend a quick message to Diana Levintova to learn more.Cheers! hashtag#gamedevelopment hashtag#mobilegames hashtag#videogamesAppMagic

The untold truth about game live ops: How you think you should use your data:✦ Manually trigger campaigns, ✦ Segment users by static groups,✦ Send the same offers and missions to all players,How you actually can use data:✦ Personalize game features and offers in real-time:↳ Based on player behavior with different goals.✦ Create live segments that dynamically update: ↳ For tailored marketing and user experience.✦ Automate journeys with trigger-based campaigns:↳ To live player behavior for smoother engagement.All can be easily done with Dive Make your players WANT to play your game.Don’t force them.Cheers! PS: Sending a quick message to Hadara Alook is a beginning on your data result driven journey.hashtag#videogames hashtag#gamedevelopment hashtag#data hashtag#tech

My honest advice for every game developer in the market: (after reviewing 100+ games this year)Trust on strong game design fundamentals.↣ No game has it all figured out,↣ At all times, start with focusing on players first,↣ There is always an opportunity for design twists.Analyze.Imagine.Focus.Do it.Build your game from proven design principles.Not from monetization and paywalls.Cheers!PS: What design choices of you made, came back with positive outcome?Thanks for the inspiration Roberto Ferraro, follow him for more! hashtag#gamedevelopment hashtag#gamedesign hashtag#videogames

I compared 11 Best Publishers with 7 Q&A, on a journey to hybrid casual. You may have questions, I have the answers:✦ What is a hybrid casual in a nutshell?↳ Easy Access to the game (Hypercasual)↳ Core Game Mechanic (Casual + Hypercasual)↳ High Retention (Midcore)↳ Complex Monetization (Casual + Midcore)✦ Why is it a thing for Hyper Casual Publishers?↳ Rise on User Acquisition costs, ↳ Can’t make profit on high quantity of players,↳ Can’t come up with enough new ideas anymore.✦ How can we measure this change?↳ We can’t. But we can estimate byChecking In-App Purchases per new user.✦ Is this a list of successful publishers?↳ Absolutely not, they are all fantastic companies.✦ How did you put this data together?↳ Using AppMagic Analytics and formulas.↳ Check it out! https://lnkd.in/das_wrJm✦ Some publishers not listed, they aren’t good?↳ They are fantastic! Just […]