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Gökhan Üzmez

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Mobile Game Publisher Insights: Homa Games

Homa is ‘’scaling’’ many games, yet hypercasual’sstar, puzzle, is NOT one of them. Insights: I am going to cut to the chase.They make money on Action games, gamesThat are ‘’almost’’ copy cat of each other.It looks like sometimes they dont even botherTo change the assets. Why? Because obviously, it works! They raised $100M in 2020 on Series B round,And by looking at the games they are scaling:They are either running out of fund for marketing,Or saving cost to scale other subgenres in 2025. Either way, their low IAP revenue is not a good sign.My prediction on them is that they are going to:—> Try to scale 2 ‘’non’’ action games (Puzzle?),—> Continue to iterate (copy) Action games,—> Working on a midcore action game (secretly)

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Mobile Gaming: My 27 success proven tools list

My 27 success proven tools list is your must have for mobile game development. 🔄 Repost to help new developers! Mobile Games hold almost 50%,of the entire video games market.Thats +$90B a year.Check out the tools that guides you to success:↳Measurement Partners✦Adjust ✦AppsFlyer ✦Singular↳Mediation✦AppLovin ✦Unity Google ✦AdMob↳Game Analytics✦Dive ✦devtodev ✦Amplitude↳Market Intel✦AppMagic ✦Sensor Tower ✦GameAnalytics↳Ad Intelligence✦AppGrowing ✦SocialPeta Ltd ✦Apptica↳LTV Prediction✦AppNava ✦Voyantis ✦Sociaro↳Appstore Optimization✦AppTweak ✦MobileAction ✦ShyftUp↳User Acquisition✦adjoe ✦Mistplay ✦Gamelight↳Competitive Intel✦Playliner ✦GameRefinery ✦Apptopia Inc.Use them wisely!What do you use?Cheers! PS: I am still learning a new one every week! Special thanks to Yağız Gür and Ömer Yakabagi for helping me to put together this list. I will try to highlight these and similar companies on what they do so keep an eye for it! #videogames #mobilegames

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Born To Play: Gen Alpha on Gaming

Spending time with my nephews on our common ground: Playing VIDEO GAMES: Here’s What Game Developers Need to Know. Summary: Gen Alpha is shaping up to be a generation like no other, defined by their comfort with technology, love for diverse gameplay, and highly social nature. By designing games that cater to their unique habits and preferences, developers can create experiences that resonate deeply with this emerging audience. By embracing cross-platform compatibility, prioritizing customization, enabling user-generated content, and catering to their broad genre interests, game developers can build games that not only capture Gen Alpha’s attention but also foster lasting engagement. This is a generation eager to learn, explore, and create ,a dynamic that opens up countless possibilities for innovative, adaptive game design. Generation Alpha, born after 2010 and often called the “iPad generation,” is the first cohort to grow […]

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3 things Lion Studios doing right in 2024.

3 things Lion Studios doing right in 2024. Hexa - Sort and, Puzzle. Cause it looks like that’s all they need. Looking at the overall downloads on their portfolio,Lion doesn’t look like they are trying new games,Or working on something new, at all.Because they figured out one of the bestPuzzle games of recent years, and how to monetize it properly. Hexa Sort is making more than $14M a monthWith over 30M downloads around the world.Double congrats to Yunus and gamebra.inThis game ‘’inspired’’ 77 other ‘’Hexa’’ puzzles,While the closest got only 5M downloadsWhile Lion Studios is below on downloads list,They do monetize what they get, very well.Hybrid Monetization and concentration on 4-5 games,They could be one of the most profitable mobile gameCompanies in 2024 in terms of execution-revenue.

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Harsh truth for puzzle game developers:

Harsh truth for puzzle game developers: ✦ You can assemble a ‘’top-tier’’ team,✦ You can analyze the market inside and out,✦ You can utilize the ‘’state-of-art’’ mechanic,✦ You can produce a ‘’decent-polished’’ game,But if you aren’t:✧ Acquiring enough new users,✧ Monetizing aggressively without notice,✧ Using multiple networks for certain time,✧ Keeping your UA campaigns up for long time,You won’t get the results you expect.Take a moment to look at Appmagic Analytic link:https://lnkd.in/dGmX8jJ7There is not a single 2024 Puzzle Release on top.It all looks like ‘’big’’ players are making money.They all started from the bottom though.In today’s puzzle environment its not ‘’just’’ about:↳ Innovation on gameplay,↳ Aggressive UA campaign,Its about how long you can last spending:↳ Money on UA campaigns,↳ Time innovating with ‘’data’’,↳ Time and Money on your team.Its tough out there, But it is still, doable…Cheers! PS: Matej 🦩 […]

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Start using 70/20/10 Game Design Theory.

In video game design, data reigns seriously supreme. You can start using 70/20/10 Game Design Theory. Building on genre proven mechanics and standards is key to creating next hits. What is 70-20-10? Let me explain, briefly.70% of your design should be proven,Something other games in the genre,Done extremely well,Considered ‘’standard’’ for the genre.20% of it should be something better.Depending on your team,Make something better than top competitorsSomething that team can improve.10% is the element of surprise.Try something new, mix other mechanics,Go crazy, sky is the limit.Minimum risk,Maximum reward.What is your approach at game design?Cheers!PS:This method is really useful for mobile games, but sure can be effectively used in other platforms.

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The Best Casual Mobile Game Lesson You Will Learn Today

The best casual mobile game lesson you'll learn today: 6 Insights from MY custom dashboard! Watch the change on top games,But define your own path!✦ Not every game needs to be on top,They do need to be profitable though.✦ When we look at the comparison of these games,You can see different strategies.↳This proves there is no ‘’market saturation’’.There is ‘’bad’’ execution on both gameplay and UA. ✦ When Candy Crush was leading, they definedThe match-3 puzzle genre, over and over again,Until Royal Match has arrived…✦ When Coin Master dominated the revenue charts,Monopoly GO! was in the making, now it’s on top.✦ Meanwhile, other heavy hitters from,Playrix, Peak, Metacore are on a steady pathAnd holding their impact on the industry.✦ Some of these games are considered ''old'',Well, not in terms of players eyes! If you watch the charts carefully,You can make […]

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Supersonic Studios: 7 Data-Driven Insights You Can’t Miss

In 5 pages, I evaluated Supersonic in 2024.7 Super insightful, data backed take aways: If you ever played a runner hyper casual game,Chances of that being a Supersonic game is HIGH.And, they like those odds. Because,In terms of 2024 publishing,They kept that strategy. Here are my personal insights:✦ In terms of new users, they get high tier countries.✦ Their Flagships are still runner games.✦ Runner Games + High Tier Countries =Succesful ad monetization..✦ These two things probably failed:1- A ‘’Mid-Core’’ attempt(s),2- Many puzzle games in logic sub-genre focus,Because Supersonic is used to see high Play Timeson runners that generates revenue on Ads.✦ They are probably sharing a high amount of same players on their top games, (ad channels)✦ Low number of attempt on new games can mean:1- Workin on something ‘’big’’ on a different genre,2- Testing different UA platforms,3- Using […]

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6 key steps on successful puzzle games

I shared the stage with Yunus to discuss 6 key steps on successful puzzle games. Step 6 is the real DEAL! Yunus is the developer behind Hexa Sort,Currently making $15M a month.Published by Lion StudiosThis is not his first puzzle game.He has been fighting in frontlines in this genre.Here are the 6 key steps we discussed:1- Creating a hit mobile puzzle game is not easy:↳ Watching the market, closely,↳ Constant Iteration - (Hexagon theme)↳ Constant Innovation - (Auto Sort)2- You can’t scale a game without a low CPI:↳ Focus on new User Acquisition,↳ Keep your retention high,↳ Iterate CREATIVES as well,3- Level design doesn’t mean quantity:↳ Having 350 levels means nothing,↳ Amount of FUN per level means everything.4- Polished art is not a unique selling point↳ Smooth game play is,↳ Flowing animations are.5- You need patience and practice:↳ What looks […]

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Voodoo’s 2024 Activities with 12 Main Subjects

I am breaking down Voodoo's 2024 activities with 12 main subjects:Over the years, they have surpassed 7 Billion downloads worldwide. Some developers don't understand the basics.They think if design looks good on paper,It will also scale on charts. Yea, about that... I follow all major mobile game publishers,On a custom dashboard, made within minutes.I am starting analysis with Voodoo,And I’ll keep publishing similar reports,On Hyper-Casual Game publishers.Here are discussions for Voodoo in 2024:✦ No major scale in 2024 games,✦ Their Flagships remains the same,✦ They are struggling to keep CPIs low,✦ Live Ops teams are doing a great job,✦ New game attempts focuses on puzzles,✦ They are still acquiring TONS of new users,✦ Their Hybrid Monetization is paying off well.I think they will take the following actions:↳ Work on more Mid-Core games on secret accounts,↳ Strengthen their live ops teams […]

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My 6 crucial metric every game developer should track

My 6 crucial metric every game developer should track, because in modern video game design, DATA reigns supreme. Today, every successful game isa result of data driven game design.Every game developer should:- Design, create and maintain a data warehouse,- Validate player data from every source,- Define game metrics such as retention and ltv,- Use efficient dashboards to track progress,For a profitable and fun game.I am actually impressed by Dive and how it simplifies everything. From data collection to clear, actionable insights, it saves both time and money.Making it very “cost-efficient”. If you want:✦ A clear understanding of your game metrics, ✦ To make smarter, data-driven decisions,✦ And save valuable time and money,You should definitely try DIVE because, Data is no longer optional in game development;It's your most powerful ALLY.Cheers! PS: Curious to see how DIVE can transform your game? Send […]

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