Felix Braberg

🚀 WeChat Minigames are absolutely crushing it in China 🚀 The numbers are crazy — 60-80% D1 retention for payers and a 3-5 month payback period! With the Chinese minigame market set to hit 500M MAUs this year and users playing for an average of 60 minutes a day ⏰, these fast-produced games are becoming a major revenue driver in China and a trendsetter for the West. What’s even more impressive? These minigames are developed by small teams of just 5-30 people in just 2-3 months, with a production cost of $140K per game 🎮💰.The RPG genre dominates the market, especially Loot Box RPGs like Nobody’s Adventure Chop-Chop 🐷, which takes up 30% of the revenue share of the whole market 💵. The market is fast-phased due to quicker payout schedules from ad networks and platforms. Net 1 Payout on […]

📈🚀 Wood Nuts by Abi Games Studio Hits $500K/Day in Overall Revenue! $450k/day is ad revenue!  🚀📈 3️⃣ Three things drive this success; Clever ad placements, challenging gameplay, and a massive userbase of 4.5 million DAU.💡 Key to Wood Nuts' revenue model is interstitial ads, appearing after every level. With an average session length of 20 minutes, users encounter about 6 interstitial ads per session. The key here is that inter-ads are shown also when a user fails a level. As this is a hard game users will see a lot of interstitial ads. 🔥 Wood Nuts challenging gameplay that requires users to stay focused at all times to pass levels. Users can unlock 3 different sets of boosters and one more position slot by watching RV ads. That means that users can watch up to 4 RV ads per […]

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024.Here's what we found:Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements […]

📣 When should you implement banner ads in your game? 📣 💡 To have Banner ads account for a significant amount of your ad revenue you need the following:- Long session lengths 📏 - Uninterrupted gameplay ❗ - A refresh rate that is optimized for your game or App Long session lengths allow you to increase the amount of impressions or IMP/DAU you show to your users. Generally, a banner IMP/DAU of 80-120 is what you should aim for if you’d like to earn a meaningful contribution to your user LTV. ☀ A big factor that helps increase the banner IMP/DAU is showing the same banner placement for as much of the user session as possible. Every time a user moves between menus and the banner placement changes, the mediation needs to reload the banner creatives, reducing the total amount of […]

🤔Question: Do you need the same Android and iOS game ad experience? 🤔 📡 Let's take a look at Match Factory by Peak Games. It’s currently generating $13.7m/month in IAPs ($165m/year wow!). Unlike its largest competitor Triple Match 3D by Boombox Games Inc, Match Factory has no in-game ads. Is this a mistake? Let’s take a look…. 🔎 🤕 Ads hurt retention - this is something game developers have been told for years... But I’d argue that in the Casual Puzzle genera, it's not true. Looking at the retention data in Sensor Tower Triple Match 3D (with ads!) has better retention throughout the whole player life cycle (D7 retention is 23% vs 17%). Looks like having ads in Triple Match doesn’t prohibit amazing retention numbers. ⁉ ❓ All users need the same game experience - why? Match Factory’s DAU split is 57% […]

👨‍🚀 On May 5th Helldivers 2 announced that it had sold 12 million units 🚀 , making it the fastest-selling video game on PlayStation of all time, beating out mega titles like Fortnite and Call of Duty. It’s estimated that Helldivers 2 revenues are about $480 million since its release on the 8th of February. 🤔 Earlier this year I had an in-person discussion with Eric Kress who argued that one of the main issues with the current PC & Console market was the need for more supply of games that gamers want to play. The meteoric rise of Helldivers 2 seems to in part prove this hypothesis to be somewhat true. After reaching 450,000 concurrent players on Steam two & a half gamers decided to do a review of the gameplay and overall economy to figure out what made […]