Felix Braberg

👋 Let’s look at the top 2 Merge Games Ad Monetization strategies. Right now the undisputed leaders in the Merge Category are Magmatic Games Ltd’s Travel Town ($620k/day IAP) and Mircofun’s Gossip Harbour ($350k/day IAP). 💰 Travel Town according to Sensor Tower boasts a DAU of 1.5m and is mediated on Google AdMob. The current Rewarded ad placements are Energey replenishments when you run out of energy capped at 4x per day and after level 10 pop to unlock bubbles on the merge board. About 40% of users should interact with these placements roughly bringing the IMP/DAU to 3.2 meaning a daily ad revenue of around $100k or 15% of overall revenue (Estimate!).💹 Gossip Harbour’s DAU is slightly lower at 500k users and is mediated on AppLovin and has a heavier focus on ad revenue. Currently, there are 4 Rewarded […]

❗ Breakdown of Supercent’s aggressive hybrid casual ad monetization strategy. Pizza Ready and Outlets Rush takes inspiration from SayGames’s My Perfect Hotel but adds an aggressive twist. Pizza Ready generates around 93% of its revenue from ads $4.8m IAA (my estimate) and $350k (sensor tower data) from IAPs per month. Outlets Rush makes $3m (my estimate) from ads with an additional $163k per month. Let’s take a look at the ad units and placements! 🔎 💹 ℹ ℹ Pizza Ready & Outlets Rush adds a new unique rewarded vector compared to My Perfect Hotel. This allows users to watch an ad to increase their carrying capacity, alongside character speed and dynamic placements for soft currency in the game. In theory, this vector increases the potential rewarded ads users can watch by 33%. Pizza Ready & Outlets Rush also incorporates the use […]

💫 We dive deep into AFK Journey, the innovative continuation of the acclaimed AFK Arena by Lilith Games. AFK Journey sets a new standard in the idle RPG genre, blending high-quality design, a captivating narrative, and significant gameplay innovations. All of which will be doubtlessly copied in upcoming RPG games. 💫 🗯 What sets AFK Journey apart is its gameplay and unique user acquisition strategy. Focusing on high-quality, story-driven creatives and leveraging YouTube streamers alongside hooks and cringe UGC-like content, Lilith Games ignores the fake ads trend for a more authentic representation of the game's immersive world. This approach, featuring long-form ads highlighting the game's narrative and gameplay, has contributed to its success.Just two weeks post-launch, AFK Journey has already hit insane revenue figures, crossing 💵 $800k 💵 daily on mobile alone. When factoring in its webshop and PC client, revenues […]

We Are Warriors by Lessmore is an Ad revenue juggernaut. In less than a few months, the game has scaled its ad revenue to just about $200k/day earning an additional $33k/day in IAP revenue. Here’s how:Progression is not linked to watching Rewarded Ads. We Are Warriors uses caps on most RV placements to ensure that users stick around for longer and are more motivated to make an IAP. One of the best-performing ad placements is the RV placement for free meat which is capped at 2/day. This cap means that users can’t quickly progress through the levels and have to remain in the game for longer.81% of users in We Are Warriors watch Rewarded ads. For reference a 45% ad viewer rate on rewarded ads is considered average, 81% is simply a master class in Rewarded Ads. As the progression […]

Pocket Champs has scaled to $100k/day in IAP revenue with a whopping $40k/day on top of that in Ad revenue. We were joined by Madbox’s Game Director Arthur Michel to help us dissect the game and make sure we’re not talking BS! Pocket Champs does some pretty clever things to maximize ad revenue without taking away from the user experience. The first is the clever use of rewarded ads that reduce cool-down timers for the training bags. Most networks assume that users who watch many RV videos in a row, pay less attention to the ad. Thus the networks are willing to pay less for those subsequent impressions. The drop-off in revenue is usually around 5 IMP/DAU per session. Training bag timers can be reduced by 30 min per RV video, which can be watched consecutively with a 5 RV […]

📈 Tower War By SayGames earns somewhere between $68-75k/day in ad revenue. On top of that, the game earns around 40k/day in IAPs meaning that the title earns the majority or 60-70% of its revenue from ads. Interstitials are shown after each completed level 🌪 . A main level takes about 2 min to complete meaning that from an average 15 min game session a user will see around 8 interstitial ads. This number is 2x higher if the user plays secret missions where the average game time is 1 min. Taking the eCPMs and DAUs from the last 10 days into account that would mean $45k/day from 6.2m inter impressions or 60% of the overall adrevenue. ✅ 📍 Rewarded ads are implemented in a very clever way. Most likely the highest converting rewarded ad unit is the spin after […]