Offerwalls: What is it for Publishers and Advertisers?
Ad El Dorado - Inside the Incentivized Ad Platforms Quest for Gold Gold Diggers, Welcome! The number of Incentive Ad Platforms or offerwall solutions has significantly increased in the last couple of years. I remember that back in 2017, the only options for publishers looking for offerwalls solutions were relegated to two choices: Fyber and Tapjoy. Now, it’s 2025, and according to Paul Bowen’s Data Baseon Incentivized ad platforms, you can choose from 19 companies. That’s 8x more companies in 8 years. So, this week, I want to break down the different types of offerwalls available to publishers and break down common pitfalls publishers face when chasing these golden gains. 🤔What is an Offerwall?🤔 Easy - A publisher integrates an offerwall where their users can see a list of offers they can complete for in-game currency. The offers can range […]