How Integrating IP into Games Can Impact Monetization

From 2011 to 2024, ZiMAD has attracted over 150M users globally and created a wide range of content in partnership with well-known brands like National Geographic, Sony Pictures, Cartoon Network, Nickelodeon, Marvel, Disney, Pixar, and LIFE. Here is what I learned about the secrets to successful collaborations. Benefits of Partnering with Brands Before choosing an IP and starting a collaboration, it’s essential to understand what you want to achieve and what can be accomplished with their support. ZiMAD’s extensive experience highlights several key advantages: 1. Expanding the User Base: Every collaboration is an opportunity to showcase creativity and develop unique content that can capture the interest of new users. It also helps keep the app’s CPI low while driving steady growth in key metrics. With an IP, there’s also potential for broader audience reach, and in some cases, a reduction […]

Elizaveta Savenkova October 30

Journal

Finding Your Right Path in the Mobile Gaming Industry

How Changing Roles Can Lead to Your True Calling The mobile gaming industry is a dynamic and rapidly evolving field that offers numerous career opportunities. However, finding the right path within this industry can be challenging. My own journey from a User Acquisition (UA) Manager to the Head of Business Development serves as a testament to the value of exploring different roles and embracing change. In this article, I'm exploring the importance of role exploration, personal preferences and skills, and how transitioning between roles can lead to a fulfilling career. Exploring Different Roles The mobile gaming industry is a multifaceted ecosystem, with roles ranging from game development and design to marketing, analytics, business development and many others. When starting out, it's common to enter the industry through a role that aligns with your initial skills or education or if you […]

Elizaveta Savenkova August 16

Journal

The Power of a Friendly Work Environment

Did you know the average person spends about 90,000 hours at work over their lifetime? In today's fast-paced world, having a friendly work environment is more important than ever. It's not just about having a nice place to work; it's about creating a space where people feel valued, supported, and empowered. Did you know the average person spends about 90,000 hours at work over their lifetime? That's roughly 3,750 days or more than 10 years! With so much time spent at work, it's crucial to ensure that our workplaces are positive and supportive. When employees feel comfortable and happy at work, their productivity levels naturally increase. A positive atmosphere reduces stress, sparks creativity, and makes teamwork easier, leading to amazing results. Plus, when people feel respected and appreciated, they're more likely to maintain a healthy work-life balance and stick around […]

Elizaveta Savenkova August 5

Journal

The Importance of Finding Your Path

Some years ago, I firmly believed that changing career paths was essential for gaining new perspectives and finding fresh inspiration. The idea of exploring different industries and roles seemed like the best way to keep my professional journey dynamic and fulfilling. However, over time, my mindset has shifted. While exploring new areas can undoubtedly offer valuable experiences, I have discovered that staying in a field where you feel comfortable and passionate can be equally rewarding.Now, I realize that it's not always about changing paths to seek inspiration. Sometimes, inspiration can be found by digging deeper into your current field, honing your skills, and embracing the journey with its ups and downs.For anyone pondering a career change, my advice is to think about where your passions truly lie. Sometimes, sticking with what you love can bring the most fulfillment.

Elizaveta Savenkova June 24

Journal

The Power of Constant Learning

In the past 2-3 years, I have experienced tremendous growth both personally and professionally. This journey has reinforced a vital lesson: the importance of constant learning and evolving. In our fast-paced world, the ability to adapt and grow is more critical than ever. Embracing new challenges, seeking out fresh knowledge, and being open to change have been key drivers in my development. From upskilling in emerging technologies to adopting new methodologies, every step has contributed to my growth.One of the most impactful aspects of my evolution has been the willingness to step out of my comfort zone. Whether it’s taking on new projects, engaging in professional development courses, or simply seeking feedback from peers, each action has provided valuable insights and fostered resilience. To everyone out there striving to evolve, I encourage you to embrace continuous learning. The journey may […]

Elizaveta Savenkova June 17

Journal

Pro Or Against The Humour In The Work Environment?

In the hustle and bustle of today’s work environment, fostering friendly communication and maintaining a positive atmosphere is absolutely crucial. When colleagues interact with warmth and respect, it not only enhances individual well-being but also fosters a collaborative and efficient work structure. A workplace where laughter is welcomed and jokes are shared creates an environment where creativity and innovation can flourish. We spend a significant portion of our lives at work; feeling comfortable and human in this space is essential. Being afraid to laugh or make a light-hearted comment only builds walls between us. We must remember that we are all human, and a little humor goes a long way in building strong, trusting relationships.We should aim to cultivate a work culture where friendliness is seen as a strength, not a weakness. By creating spaces where everyone feels valued, heard, […]

Elizaveta Savenkova June 10

Journal

Embracing Self-Compassion and Growth

I have often found myself trapped in a cycle of self-criticism. My low self-esteem makes it hard for me to feel proud of my work. I tend to focus on what I could have done better instead of recognizing what I did well. This habit of seeing only my mistakes instead of celebrating my successes has been a significant challenge for me. It has taught me how important it is to be kind to myself and recognize my achievements, no matter how small.To everyone who struggles with self-doubt: take a moment to appreciate your hard work and the positive impact you make. Remember, perfection is an illusion; growth comes from learning and evolving. Celebrate your wins, even the small ones – they are the building blocks of your success.

Elizaveta Savenkova May 27

Journal

The Power of Communication

I’ve remembered today that one of my colleagues described the way I talk to people as “Graceful Communication”. Nowadays, effective communication is more critical than ever. Whether we are interacting with clients, colleagues, or stakeholders, the tone and approach we use can make a significant difference. When engaging with clients and customers, a calm and friendly demeanor builds trust and fosters long-lasting relationships. It shows that we are approachable, understanding, and genuinely interested in their needs. This approach not only enhances customer satisfaction but also encourages positive word-of-mouth and repeat business. Communication that is supportive and respectful creates a healthy work environment. It promotes collaboration, boosts morale, and increases productivity. When team members feel valued and heard, they are more likely to contribute their best ideas and efforts.Pushy and aggressive communication can lead to unnecessary stress, misunderstandings, and conflicts. While […]

Elizaveta Savenkova May 27

Journal

The Power of Travel

In today’s global world, being able to communicate across cultures is super important. One of the best ways to get better at this is by traveling. Having lived in four different countries and traveled to nearly 50, I’ve seen how being in different environments can really improve how you communicate and understand different mindsets. Traveling boosts your communication skills by making you more culturally aware, adaptable, better at languages, empathetic, and confident. Seeing different perspectives and traditions makes you more aware and helps prevent misunderstandings. Adapting to different ways people interact makes you a more flexible communicator. Learning new languages or even just a few phrases shows respect and openness. Living in various communities builds empathy and improves your people skills. Navigating new places boosts your confidence, leading to clearer and more assertive communication in all areas of life.Through my […]

Elizaveta Savenkova May 1

Journal

The Importance of Turning Off

I have been struggling a lot lately with the work-life balance. Past few months were all about work. Even though I was always the one to tell to people surrounding me, that the weekends are made to turn off and one should not check the emails and attend the conference calls during the annual leave, I have recently forgot to control myself. What brought me to understanding, that I’m pretty close to the burnout.Right during the Mental Health Month, I have decided that in order to avoid the total burnout, it’s time to take care of myself and dedicate my free time to what I enjoy doing (apart from working which I still love).What rules I’ve written to myself to follow and remember in the upcoming month:✨ Remember that life is not only work, but also life itself✨ Spend certain […]

Elizaveta Savenkova April 26

Journal

The Importance Of Always Believing In Yourself

Social media reminded me, that 4 years ago I quit a job and went for a search for something new. I remember that on the day when I came to my manager and HR team and said that I want to quit. Because there was no growth opportunity and I was sure that I wouldn’t be promoted any time soon, because for some reason my management haven’t seen any opportunity in me or maybe for some reason they just didn’t like me (it is still a big question for me). In their answers, I still remember then saying that the job market is bad now, where would you go, you don’t have enough skills to work anywhere else. When I said that I want to try to go into marketing, I received the answer - “it will be impossible”. But […]

Elizaveta Savenkova December 4

Elizaveta Savenkova

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