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Deniz Kekec

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Gaming’s Gathering Power: Despite All The Challenges

The gaming industry has experienced a whirlwind of changes over the past four to five years, largely driven by shifting ad tech dynamics and broader geopolitical events. Where are we now? Gaming > Hollywood + Music  With global revenues projected to surpass $200 billion in 2024, Gaming has decisively outpaced both the Hollywood & Music industries combined, together generating around $175 billion. Our industry saw a sharp rise in 2020 and early 2021, driven by the pandemic as people turned to games for connection and entertainment. However, this growth was followed by a notable decline as the world began reopening, leading to a more competitive and unpredictable landscape. Alongside the effects of the COVID-19 pandemic, political instability has further caused studios and investors to proceed cautiously. The challenges have continued to mount, from Apple’s App Tracking Transparency (ATT) policy to […]

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